Corporate social media consultant; author of THE CORPORATE BLOGGING BOOK; @debbieweil on Twitter.
Washington D.C. Metro Area
- Current
-
- Founder/President at WordBiz.com, Inc.
- Past
-
- E-marketing at Discovery Online International
- Web Marketing at Network Solutions, Inc.
- Education
-
- Georgetown University - The McDonough School of Business
- University of Wisconsin-Madison
- Harvard University
- Recommended
-
5 people have recommended Debbie - Connections
-
500+
connections
- Industry
- Online Media
- Websites
Debbie Weil’s Summary
The new business model is to sell WITHOUT selling. I show companies how to create great content (smart writing, clever links, fab videos) to market their products and services through blogs, Twitter, Facebook, YouTube, etc.
I’ve been preaching the blogging revolution since 2001.* But it started way before that. Good blogging is good writing; I’ve been doing that since 1st grade. Fast forward to a degree in English from Harvard, an M.A. in Journalism and a 15-year career as a reporter (for THE ATLANTA CONSTITUTION, ROLL CALL, etc.).
Enter Mosaic, the first browser, in 1993. It popularized the Web via hyperlinks, text and images. This was cool. Writing – and reading – on the Web became an addictive, three-dimensional experience.
I quickly figured this would revolutionize the way companies communicate with customers – and do business. I’ve been on a quest ever since (with a brief detour to get an MBA) to persuade companies that you can SELL WITHOUT SELLING by marketing with content.
Unfortunately, companies have perfected the art of the static, boring, corporate Web site – the antithesis of engaging content. My crusade is to stamp out corporate-speak. And to show organizations how to tell their story in a way that engages customers.
I am not your 7th grade English teacher. But I can be very firm in showing you how to eradicate PR and marketing-speak from your brand communications.
My company, WordBiz.com, Inc., has worked with clients ranging from GlaxoSmithKline and the American College of Radiology to HP and Wells Fargo. Please visit http://www.debbieweil.com/about/ for my official bona fides.
THE CORPORATE BLOGGING BOOK (published in 2006 by Portfolio) is considered the original and definitive book about corporate or business blogging. Kirkus Reports called it “smart, witty and accessible.”
*My first article on business blogging was published in August, 2001: http://www.clickz.com/870481
Debbie Weil’s Specialties:
corporate blogging, social media, ROI, personal branding, digital footprint
Debbie Weil’s Experience
-
Founder/President
WordBiz.com, Inc.
(Marketing and Advertising industry)
2000 — Present (9 years )
Founder/Principal of WordBiz.com, Inc., consultancy specializing in corporate & CEO blogging and social media strategies for recognizable brands and organizations - both B2C and B2B. Speak globally on how companies can *sell without selling* by marketing with content and offering value to customers.
-
E-marketing
Discovery Online International
(Marketing and Advertising industry)
2000 — 2000 (less than a year)
-
Web Marketing
Network Solutions, Inc.
(Privately Held; Internet industry)
1998 — 2000 (2 years )
Debbie Weil’s Education
-
Georgetown University - The McDonough School of Business
MBA , International Executive MBA , 1996 — 1998
-
University of Wisconsin-Madison
MA , Journalism , 1974 — 1976
-
Harvard University
BA , English , 1970 — 1974
Additional Information
Debbie Weil’s Websites:
Debbie Weil’s Groups:
Washington DC tech events
-
Georgetown McDonough Alumni -
Inbound Marketers - For Marketing Professionals -
Consultants Network -
Wisconsin Alumni Association -
eMarketing Association Network -
SF Bay Area Ivy Plus Alumni -
Harvard University Alumni -
ThoseinMedia -
Social Media Marketing -
Tweeple -
Tech Breakfast Club -
Digital_Nomads -
Social Media Marketing Mavens -
Linked San Francisco Bay Area -
Social Media Marketing Questions & Answers
Debbie Weil’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- getting back in touch
