Debbie Weil

Current

• Founder/President at WordBiz.com, Inc.

Past

• Web Marketing at Network Solutions, Inc.
• E-marketing at Discovery Online International

Education

• University of Wisconsin-Madison
• Harvard University
• Georgetown University - The McDonough School of Business

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Recommended

5 people have recommended Debbie

Connections

311 connections

Industry

Online Media

Websites

• Site
• Blog
• Book

Debbie Weil’s Summary

I’ve been preaching the blogging revolution since 2001* which makes me an early adopter, if not a prehistoric relic.

But it all started way before that.

Good blogging is good writing and I’ve been doing that since Second Grade. Fast forward to a degree in English, a Masters in Journalism and a 15-year career as a reporter and editor (for The Atlanta Constitution, Roll Call and other pubs).

Then enter Mosaic, the first browser, in 1993. It's what popularized the Web via hyperlinks, text and images.

This was cool. Writing – and reading – on the Web became an addictive, three-dimensional experience.

I quickly figured this would revolutionize the way companies communicate with customers – and do business. I’ve been on a quest ever since (with a brief detour to get an MBA) to persuade companies that you can *sell without selling.*

That’s what marketing with content is and that’s why blogging, done right, is such a powerful selling tool.

Unfortunately, companies have perfected the art of the static, boring, corporate Web site – the antithesis of engaging content. My crusade, whether I’m working with professional associations or Global 100 companies, is to stamp out corporate speak. And show organizations how to tell their story in a way that engages customers.

I am not your Seventh Grade English teacher. But I can be very firm in showing you how to eradicate PR and marketing-speak from your brand communications.

My company, WordBiz.com, Inc., has worked with clients ranging from GlaxoSmithKline and the American College of Radiology to HP and Wells Fargo. Please visit http://www.debbieweil.com/about/ for my official bona fides.

THE CORPORATE BLOGGING BOOK (published in 2006 by Portfolio) is considered one of the two must-read books about business blogging. Kirkus Reports called it “smart, witty and accessible.”

*My first article on business blogging was published in August, 2001: http://www.clickz.com/870481

Debbie Weil’s Specialties:

corporate blogging, social media, ROI, personal branding, digital footprint

Debbie Weil’s Experience

• Founder/President

  WordBiz.com, Inc.

  (Marketing and Advertising industry)

  2000 — Present (9 years)

  Founder/Principal of WordBiz.com, Inc., consultancy specializing in corporate & CEO blogging and social media strategies for recognizable brands and organizations - both B2C and B2B. Speak globally on how companies can *sell without selling* by marketing with content and offering value to customers.

• Web Marketing

  Network Solutions, Inc.

  (Privately Held; Internet industry)

  1998 — 2000 (2 years)

• E-marketing

  Discovery Online International

  (Marketing and Advertising industry)

  2000 — 2000 (less than a year)

Debbie Weil’s Education

• University of Wisconsin-Madison

  MA , Journalism

• Harvard University

  BA , English

  Activities and Societies:

  Rowed crew, took Russian, met husband.

• Georgetown University - The McDonough School of Business

  MBA , International Executive MBA

Additional Information

Debbie Weil’s Websites:

• Site
• Blog
• Book

Debbie Weil’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch