Marketing
Greater Boston Area
Marketing
Greater Boston Area
Accomplished professional with outstanding business communication and organizational skills. Team player with a strong work ethic and high standards.
* Extensive marketing experience of technology solutions
* Successfully implement integrated lead generation marketing programs to address strategic business goals
* Identify qualified business opportunities to fill the sales pipeline
(Public Company; KWL; Computer Software industry)
September 2007 — Present (1 year 11 months)
(Information Technology and Services industry)
February 2005 — September 2007 (2 years 8 months)
* Implement SalesForce.com best practice processes to streamline sales operations, enforce quality control for client deliverables and establish reports to track marketing campaigns and leads in the sales pipeline
* Program mange lead generation campaigns and work with sales teams to qualify prospects and schedule executive briefing sessions
* Design and execute email campaigns to include eNewsletters, product and trade show promotions, and customer communications
* Database and list management for marketing campaigns
* Develop customer success stories for EMC case studies, press releases, and press opportunities
* Manage trade show and online webinar events to increase product and company awareness
* Establish press relationships for new product announcement in key trade publications
* Conduct win/loss market research analysis to provide business intelligence for marketing strategy
(Privately Held; 11-50 employees; Information Technology and Services industry)
August 1999 — February 2005 (5 years 7 months)
* Recruited, hired, trained and mentored Research Sales Analysts to meet project needs, many requiring foreign language abilities
* Designed sales lead development programs to generate sales opportunities for sales teams (domestic and international) to meet vertical market demand, resulting in closed business opportunities up to $1.5 million
* Project managed lead generation, market research and win/loss programs for technology clients to identify sales opportunities, gather business intelligence, and identify product strengths and weaknesses
* Consistently exceeded project goals within budget and timeframe requirements
* Database management to ensure data quality and accurate tracking of program results
(Privately Held; 1-10 employees; Information Technology and Services industry)
March 1996 — August 1998 (2 years 6 months)
* Managed sales team that exceeded quota and increased revenue 100% within one year
* Expanded trade show presence to grow customer base in different markets
* Wrote press releases and established relationships with local publications
* Designed and executed direct mail programs
(Information Technology and Services industry)
1989 — 1996 (7 years)
* Co-founder of an international training and consulting company; established brand recognition as the leading training organization in the Unisys marketplace
* Recruited and placed sub contractors at clients based on technical expertise
* Developed sales processes to grow customer base and increase revenue by 150%
* Designed marketing collateral and managed marketing communications including press releases, newsletters, customer testimonials, direct marketing campaigns, advertising, and user events to create awareness in the Unisys community
(Public Company; 10,001 or more employees; WANG; Computer Software industry)
1987 — 1989 (2 years)
* Provided pre-sales technical support for government focused sales team
* Sold and delivered education and consulting services to existing clients
(Privately Held; 10,001 or more employees; UIS; Information Technology and Services industry)
1983 — 1987 (4 years)
* Provided pre-sales technical support and product management for high end mainframe systems
* Supported Database Management Systems for manufacturing operations
MBA , Marketing , 1982 — 1983
BA , 1977 — 1981
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