Debbie Ward

Current

Marketing at Kewill

Past

Sales and Marketing at Consultant
Sr. Program Manager at MarketOne International
Sales and Marketing Manager at Glow Training Center

Marketing and Sales Manager at A+ Networking
Systems Consultant at Wang Laboratories
Marketing Support Representative at Unisys Corporation

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Education

Northeastern University - Graduate School of Business Administration
Rutgers, The State University of New Jersey-New Brunswick

Recommended

7 people have recommended Debbie

Connections

230 connections

Industry

Computer Software

Websites

My Company

Debbie Ward’s Summary

Accomplished professional with outstanding business communication and organizational skills. Team player with a strong work ethic and high standards.

Debbie Ward’s Specialties:

* Extensive marketing experience of technology solutions
* Successfully implement integrated lead generation marketing programs to address strategic business goals
* Identify qualified business opportunities to fill the sales pipeline

Debbie Ward’s Experience

Marketing

Kewill

(Public Company; KWL; Computer Software industry)

September 2007 — Present (1 year 11 months)
Sales and Marketing

Consultant

(Information Technology and Services industry)

February 2005 — September 2007 (2 years 8 months)

* Implement SalesForce.com best practice processes to streamline sales operations, enforce quality control for client deliverables and establish reports to track marketing campaigns and leads in the sales pipeline
* Program mange lead generation campaigns and work with sales teams to qualify prospects and schedule executive briefing sessions
* Design and execute email campaigns to include eNewsletters, product and trade show promotions, and customer communications
* Database and list management for marketing campaigns
* Develop customer success stories for EMC case studies, press releases, and press opportunities
* Manage trade show and online webinar events to increase product and company awareness
* Establish press relationships for new product announcement in key trade publications
* Conduct win/loss market research analysis to provide business intelligence for marketing strategy
Sr. Program Manager

MarketOne International

(Privately Held; 11-50 employees; Information Technology and Services industry)

August 1999 — February 2005 (5 years 7 months)

* Recruited, hired, trained and mentored Research Sales Analysts to meet project needs, many requiring foreign language abilities
* Designed sales lead development programs to generate sales opportunities for sales teams (domestic and international) to meet vertical market demand, resulting in closed business opportunities up to $1.5 million
* Project managed lead generation, market research and win/loss programs for technology clients to identify sales opportunities, gather business intelligence, and identify product strengths and weaknesses
* Consistently exceeded project goals within budget and timeframe requirements
* Database management to ensure data quality and accurate tracking of program results
Sales and Marketing Manager

Glow Training Center

(Privately Held; 1-10 employees; Information Technology and Services industry)

March 1996 — August 1998 (2 years 6 months)

* Managed sales team that exceeded quota and increased revenue 100% within one year
* Expanded trade show presence to grow customer base in different markets
* Wrote press releases and established relationships with local publications
* Designed and executed direct mail programs
Marketing and Sales Manager

A+ Networking

(Information Technology and Services industry)

1989 — 1996 (7 years)

* Co-founder of an international training and consulting company; established brand recognition as the leading training organization in the Unisys marketplace
* Recruited and placed sub contractors at clients based on technical expertise
* Developed sales processes to grow customer base and increase revenue by 150%
* Designed marketing collateral and managed marketing communications including press releases, newsletters, customer testimonials, direct marketing campaigns, advertising, and user events to create awareness in the Unisys community
Systems Consultant

Wang Laboratories

(Public Company; 10,001 or more employees; WANG; Computer Software industry)

1987 — 1989 (2 years)

* Provided pre-sales technical support for government focused sales team
* Sold and delivered education and consulting services to existing clients
Marketing Support Representative

Unisys Corporation

(Privately Held; 10,001 or more employees; UIS; Information Technology and Services industry)

1983 — 1987 (4 years)

* Provided pre-sales technical support and product management for high end mainframe systems
* Supported Database Management Systems for manufacturing operations

Debbie Ward’s Education

Northeastern University - Graduate School of Business Administration

MBA , Marketing , 1982 — 1983
Rutgers, The State University of New Jersey-New Brunswick

BA , 1977 — 1981

Additional Information

Debbie Ward’s Websites:

My Company

Debbie Ward’s Interests:

Running, Skiing, Traveling

Debbie Ward’s Groups:

Acton Networkers Group
Supply Chain Movement
Rutgers Alumni
AMA Boston Marketers
Salesforce.com Professional Network
Retail Industry Professionals Group
Lead Generation and Nurturing
Northeastern University MBAs - Past and Present
Unisys Reconnected
Supply Chain Today: Continuous Improvement, Technology Innovation, Executive Jobs, Education 10,000+
Boston Marketing Group