
Director, Internet Marketing at British Telecom
Greater New York City Area

Director, Internet Marketing at British Telecom
Greater New York City Area
Communications professional with more than 20 years experience in the field of corporate communications, operations/sales support and web roles at MCI WorldCom, Inc., IDT Telecom and British Telecom. Background includes Channel Operations, Sales Training, Sales Support Strategic Web Content Development, and Corporate Research/Analysis.
.html | .xml | .asp | .net
InterWoven TeamSite
Endeca
Microsoft Office Sharepoint Services (MOSS)
PhotoShop
Dreamweaver
Ektron 4.0+
Various Web Server Applications
Entire Microsoft Product Suite
(Public Company; BT.A; Telecommunications industry)
April 2008 — Present (1 year 4 months)
Manage 3 BT Internet and 2 Intranet websites for the Americas and Canada:
- http://www.bt.com/globalservices
- http://www.bt.ins.com
- http://www.btdiamondip.com.
Utilize three independent CRM appliations to manage websites.
Responsible for online strategy, information architecture, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
(Public Company; 1001-5000 employees; IDTI; Telecommunications industry)
April 2005 — April 2008 (3 years 1 month)
Manage the Channel Operations and Sales Support Teams responsible for all operational aspects of supporting Wholesalers/Distributors that sell IDT’s TúYo Mobile handsets and Sales Reps within the Hispanic marketplace:
-Lifecycle Order Management, Maintenance, Approval Flow
-Operational Back-Office Process Development, lifecycle support
-Operational Tool Development and Maintenance
-Customer User Maintenance, Administration and Data Integrity
-Create/manage all Distributor Contests, presentations, training
-Collaborate with Marketing, Field Marketing and Product Management to relay product, promotion, pricing and distribution needs from the field
-Manage Sales/Dealer Extranets
(Public Company; 1001-5000 employees; IDT; Telecommunications industry)
January 2003 — 2005 (2 years)
IDT Telecom - Responsible for the redesign of www.idt.net and the creation of www.tuyo.com.
Winstar - Managed the Winstar and IDT Solutions websites, Sales/Marketing Extranet, telecom training, tradeshow management.
(Public Company; 5001-10,000 employees; IDT; Telecommunications industry)
January 2001 — 2003 (2 years)
Manage the Presales Department responsible for supporting four Sales organizations in all aspects of presales activity to win new business/increase profits. Project manage the launch of new products to major clients.
(Public Company; 10,001 or more employees; MCI; Telecommunications industry)
January 1998 — 2001 (3 years)
Strategic Web Content Developer, MCI WorldCom Library (Corporate Intranet).
Responsible for overall creative content development and management of the MCI WorldCom Corporate Intranet. Web site was more than 60,000 Web pages deep and housed employee directory, org charts, major newspapers, competitive research studies, employee programs, internal e-cards database and more. Managed Web site on a day-to-day basis to ensure employees gained access to the latest corporate and competitive information to make key business decisions.
(Public Company; 10,001 or more employees; MCIP; Telecommunications industry)
January 1995 — 1998 (3 years)
Part of the core internetMCI Web team created to launch MCI’s first e-commerce site on the Internet. I was the first “published” MCI employee on the Internet.
Responsible for:
marketplaceMCI - Responsible for creating and managing all consumer/employee directed marketing programs (e.g. contests, promotions, sweepstakes, newsletters, etc.) with the goal of attracting shoppers to marketplaceMCI; MCI’s online shopping mall.
@ Fashion - Content and graphic management.
"Sites of the Week" - My personal picks and editorial profiles of the "best" sites on the Net. Critiqued several thousands sites over a 2-year period.
(Public Company; Telecommunications industry)
1989 — 1993 (4 years)
(Privately Held; Research industry)
January 1979 — January 1982 (3 years 1 month)
My career began at RCA Labs (David Sarnoff Research Center) in Princeton, NJ in 1979 while attending a business curriculum in High School. Through a series of acquisitions with GE, MCI and then MCI WorldCom, I celebrated more than 25 years at MCI WorldCom in varied Operations, Web Development, Sales Support roles.
Reading, running, free weights, writing, new technology, website development,Silpdada Independent Representative.
Microsoft Office SharePoint Services
All Star Nominee - internetMCI
Marketing Employee of the Year - MCI, 1994
Marketing Employee of the Year - MCI, 1992
First MCI Employee "published" on the Internet, 1993