
Director, Internet Marketing at British Telecom
Greater New York City Area

Director, Internet Marketing at British Telecom
Greater New York City Area
Communications professional with 20 years experience in the field of corporate communications, operations/sales support and web roles at MCI WorldCom, Inc., IDT Telecom and British Telecom. Background includes Channel Operations, Sales Training, Sales Support Strategic Web Content Development, and Corporate Research/Analysis.
(Telecommunications industry)
April 2008 — Present (4 months)
Manage public /internal web site strategy, look-and-feel, information architecture, Marketing content, and content publishing for 4 Internet sites and 3 Intranet sites.
(Public Company; 1001-5000 employees; IDTI; Telecommunications industry)
April 2005 — April 2008 (3 years 1 month)
Manage the Channel Operations Team which has overall responsibility for all operational aspects of supporting Wholesalers/Distributors that sell IDT’s TúYo Mobile handsets to the Hispanic marketplace:
-Lifecycle Order Management, Maintenance, Approval Flow
-Operational Back-Office Process Development, lifecycle support
-Operational Tool Development and Maintenance
-Customer User Maintenance, Administration and Data Integrity
-Create/manage all Distributor Contests, presentations, training
-Collaborate with Marketing, Field Marketing and Product Management to relay product, promotion, pricing and distribution needs from the field
-Manage Sales/Dealer Extranets
(Public Company; 1001-5000 employees; IDT; Telecommunications industry)
January 2003 — 2005 (2 years)
IDT Telecom - Responsible for the redesign of www.idt.net and the creation of www.tuyo.com.
Winstar - Managed the Winstar and IDT Solutions websites, Sales/Marketing Extranet, telecom training, tradeshow management.
(Public Company; 5001-10,000 employees; IDT; Telecommunications industry)
January 2001 — 2003 (2 years)
Manage the Presales Department responsible for supporting four Sales organizations in all aspects of presales activity to win new business/increase profits. Project manage the launch of new products to major clients.
(Public Company; 10,001 or more employees; MCI; Telecommunications industry)
January 1998 — 2001 (3 years)
Strategic Web Content Developer, MCI WorldCom Library (Corporate Intranet).
Responsible for overall creative content development and management of the MCI WorldCom Corporate Intranet. Web site was more than 60,000 Web pages deep and housed employee directory, org charts, major newspapers, competitive research studies, employee programs, internal e-cards database and more. Managed Web site on a day-to-day basis to ensure employees gained access to the latest corporate and competitive information to make key business decisions.
(Public Company; 10,001 or more employees; MCIP; Telecommunications industry)
January 1995 — 1998 (3 years)
Part of the core internetMCI Web team created to launch MCI’s first e-commerce site on the Internet. I was the first “published” MCI employee on the Internet.
Responsible for:
marketplaceMCI - Responsible for creating and managing all consumer/employee directed marketing programs (e.g. contests, promotions, sweepstakes, newsletters, etc.) with the goal of attracting shoppers to marketplaceMCI; MCI’s online shopping mall.
@ Fashion - Content and graphic management.
"Sites of the Week" - My personal picks and editorial profiles of the "best" sites on the Net. Critiqued several thousands sites over a 2-year period.
(Public Company; Telecommunications industry)
1989 — 1993 (4 years)
Reading, running, free weights, writing (in the midst of writing a short story!), new technology, website development (in what little spare time I have), networking, being with family and friends as much as possible! Oh, and I'm a Starbucks junkie! FAVORITE QUOTE: "Never be afraid to try something new. Remember, amateurs built the ark, professionals built the Titanic."
Internet Society, Washington, DC Chapter
Women's Association - Member at large
Academic Technology Team Member
All Star Nominee - internetMCI
Marketing Employee of the Year - MCI, 1992
First MCI Employee "published" on the Internet, 1993