Debbie Cohen-Abravanel

Current

Owner at SEO PPC Plus
SEO Manager at 888.com

Past

Online Marketing Director at Aladdin Knowledge Systems

Recommended

8 people have recommended Debbie

Connections

500+ connections

Industry

Internet

Websites

Do visitors do what u want?

Debbie Cohen-Abravanel’s Summary

Owner of SEO PPC Plus, an internet marketing company that helps companies increase organic (natural) search traffic and optimize PPC campaigns in order to pay less per qualified lead.

Extra traffic might not be the only answer to gaining more qualified leads and making more online sales. We are usability experts and study what happens when the user hits the website, where and when they exit and what changes could be made in order to increase the conversion rate.

We give a free, no obligation, 5-minute analysis of your website, online campaigns and landing pages.

Debbie Cohen-Abravanel’s Specialties:

SEO
PPC
Google Adwords
Google Analytics
Omniture Analytics
Keywords tools: Wordtracker, Trellian, Nichebot
SpyFu
Landing page optimization
Email optimization
Web usability

Debbie Cohen-Abravanel’s Experience

Owner

SEO PPC Plus

(Marketing and Advertising industry)

July 2009 — Present (6 months)

I am willing to assist anyone who feels they are not getting the most out of their website, SEO, PPC and online marketing campaigns.

Getting more traffic might not be the answer and SEO might not be enough. Have you studied what happens when the user hits your site? Are they hitting the back button and landing on your competitor's site?

Are your PPC campaigns optimized with really relevant ads and landing pages? Have you tried testing a different look & feel or simply trying a different message on the call-for-action button?

Why not let us give you a free 5-minute analysis of your website, online campaigns and landing pages.
SEO Manager

888.com

(Internet industry)

2009 — Present (less than a year)
Online Marketing Director

Aladdin Knowledge Systems

(Computer & Network Security industry)

January 2000 — January 2009 (9 years 1 month)

Key Contributions:
Continuously improving Aladdin's Organic Search Engine rankings by constant web page optimization. This enables Aladdin to consistently achieve higher keyword rankings over its competitors. These keywords include: software piracy protection, anti-piracy protection, protection keys, one time password, secure windows logon, pki smart card.
Increasing conversion rates on landing pages by up to 140%, by instituting clean page design, and reducing call-for-actions to one per landing page along with various other tactics. Below, Google Website Optimizer shows the tested variations:

Introducing innovations that increase conversion rates by up to 200% on Global PPC campaigns, while reducing the campaign cost by thousands of dollars. This involves re-grouping of keywords and rewriting both the Ads and landing pages.
Increasing email conversion rates up to 10% through continually testing subject lines, modifying layout, and simplifying the message.
Programming dynamic content areas of the ASP website, including ASP internal applications such as online exams and related administrator tools.
Project leader: designing and implementing a new Partner Portal using Ektron CMS.
Managing a team comprising .NET programmers, graphic artists, online service team.