Debbie Pendleton Barden

Past

Marketing Manager at JobTarget
Product Manager for Seton Brand at Brady Corporation
Product Marketing Manager at Seton Identification Products

Product Manager at Business & Legal Reports, Inc.
National Sales Manager at Village Software

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2 more...

Education

Northeastern University
The Morgan School
Morgan High School

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Recommended

7 people have recommended Debbie

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Debbie Pendleton Barden’s Summary

Background combines undergraduate degree from a globally respected business program along with 15+ years of consistent excellence in visible, responsible roles requiring excellence in marketing & sales, product management and project management. Experience includes significant work in corporate and entrepreneurial/start-up environments.

Debbie Pendleton Barden’s Specialties:

Customer Aquisition & Retention

Debbie Pendleton Barden’s Experience

Marketing Manager

JobTarget

(Privately Held; Internet industry)

October 2007 — January 2009 (1 year 4 months)

Created the marketing department and strategy that branded this start-up as the leading online source for recruitment advertising and job posting management services. Marketing initiatives supported the job board development and management of over 1000 individual, online job boards for professional and trade associations, publishers, newspapers, and entrepreneurs. This vast network of job boards were part of an advanced job distribution service – JobTarget OneClick – a one-stop research and job posting solution. Implemented strategy targeting employers and recruiters to utilize this posting technology for all of their recruitment needs.
Product Manager for Seton Brand

Brady Corporation

(Public Company; BRC; Electrical/Electronic Manufacturing industry)

2000 — 2007 (7 years )

Manage multiple product lines for this industry-leading manufacturer and direct marketing company which sells safety, security and identification solutions to the manufacturing, construction, healthcare and education markets. Work closely with database and sales teams to achieve $25 million in annual product sales. Responsible for all strategic, tactical and operational aspects of marketing. Marketing strategies include catalog, solo direct mail, e-mail & web marketing, search engine marketing, press releases, and white papers.
Product Marketing Manager

Seton Identification Products

(Privately Held; Marketing and Advertising industry)

2000 — 2007 (7 years )

Manage multiple product lines for this industry-leading manufacturer and direct marketing company which sells safety, security and identification solutions to the manufacturing, construction, healthcare and education markets. Work closely with database and sales teams to achieve $25 million in annual product sales. Responsible for all strategic, tactical and operational aspects of marketing. Marketing strategies include catalog, solo direct mail, e-mail & web marketing, search engine marketing, press releases, and white papers.
Product Manager

Business & Legal Reports, Inc.

(Computer Software industry)

1997 — 2002 (5 years )

Served in two progressively responsible roles with this multi-media publisher of regulatory compliance (OSHA, DEP, DOT) and related training products. Quickly promoted. As Product Marketing Manager, assumed P&L responsibility for Safety Products, the company’s second largest division ($7.5 million in annual revenue). Directed a two-person marketing staff. Responsible for all aspects of direct marketing. Hired copywriters. Managed internal and external designers. Conducted list research and analysis. Created, executed and tracked the results of mail and telemarketing plans. Implemented all promotions.
National Sales Manager

Village Software

(Computer Software industry)

1993 — 1996 (3 years )

First person hired by the owner (recent Harvard MBA) during the start-up of this dynamic, entrepreneurial software company. Progressed through a series of diversified and increasing responsibilities, including major assignments in sales, marketing, human resource management and accounting.
• Helped build the business from its inception to ten employees.
• Sold and managed software consulting services for projects with $80,000 average revenue.
• Designed and managed creation of all marketing collateral, including: a national catalog; magazine ads; self-mailers; fact sheets; and marketing vehicles supporting on-line and CD-ROM distribution.
• Planned, implemented and managed all sales and marketing activities.

Debbie Pendleton Barden’s Education

Northeastern University

BSBA , Marketing & Management , 1986 — 1992

Dual major in Marketing and Management - 3.4 GPA

Activities and Societies:

Northeastern University National Honor Society
The Morgan School

High School , 1982 — 1986
Morgan High School

Additional Information

Debbie Pendleton Barden’s Websites:

Debbie Pendleton Barden’s Interests:

Business Related - Marketing Strategy, PR, Web & Email Marketing, SEO, Branding Personal - Spending time with my kids, traveling, reading, walking, skiing, sushi