Debba Haupert

Debba Haupert

Social Media Marketing pro specializing in marketing to women

Cincinnati Area

Current
  • Owner at Social Media Marketing
  • Social Media Entrepreneur at Girlfriendology
Past
  • Sr. Manager, Consumer Trends at Candle-lite
  • Entrepreneur at BoBella Marketing
  • Sales & Marketing at ViewSource Media
  • Marketing Communications Manager at Telex Communications
  • V.P. Sales & Marketing at TCF Bank
  • Marketing at BI
  • Marketing Coordinator at F&W Publications

see less...

4 more...

Education
  • Anderson University
Recommended
Debba has 37 recommendations 37 people have recommended Debba
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Debba Haupert’s Summary

I love what I do! I connect people through social media marketing. I utilize my 20+ years of experience in B2B, B2C and B2W (marketing to women) along with my passion for social media. With additional experience in online marketing, SEO, marketing communications, brand building and promotion, and creative product development, I help companies grow as well as my own online community for women: www.GIRLFRIENDOLOGY.com.

Overview of experience:
* Traditional Marketing - product development, PR, marketing communications, events
* Social Media Marketing - blogging, podcasting, blog radio show, videocasts, social media networks, eNewsletters, SEO, consulting
* Creative client solutions through support services in corporate and entrepreneurial roles

Selected by Frito-Lay as one of ten women bloggers to attend product campaign launch (hosted by Brooke Burke http://tinyurl.com/debba-brooke) - generated 500,000 impressions to female audience on behalf of campaign through social media efforts.

SEE COMPLETE MEDIA INFORMATION: http://girlfriendology.com/media/

Debba Haupert’s Specialties:

Social media marketing, marketing communications, SEO, newsletters, marketing to women

Debba Haupert’s Experience

  • Owner

    Social Media Marketing

    (Marketing and Advertising industry)

    May 2008 — Present (1 year 3 months)

    Combine social media marketing passion* with my 20 years of corporate marketing experience.
    * Consult with companies on social media marketing
    - With an emphasis on social media marketing to women
    * Speaker for groups/teacher on using social media
    - Social media marketing to women
    - Twitter classes - using to build business & brand
    - LinkedIn classes - for job seekers

    * See Girlfriendology.com (my other business) for how I've employed social media to grow this online community for women based on female friendship

  • Social Media Entrepreneur

    Girlfriendology

    (Internet industry)

    March 2006 — Present (3 years 5 months)

    Girlfriendology.com is the online community for women based on inspiration, appreciation and celebration of female friendship. We provide inspiring podcasts, videos, blogs as well as contests, reviews and shopping. NEW in 2009, Girlfriendology launched our BlogTalkRadio show - www.blogtalkradio.com/girlfriendology .

    All positive, inspiring and female-friendly, Girlfriendology is the perfect online community for corporate sponsorships and advertising. Contact us to pursue promotion of your company/organization to a growing social audience (women online) who make 85% of consumer purchase decisions and influence 40% of product selection by online recommendations by women we trust (and we trust our girlfriends!).

    Speaker to women's groups on the benefits and importance of female friendship, social media & women, online personal brand, etc.

    Media experience: http://girlfriendology.com/category/girlfriendology-newsroom/

    Email: info (at) girlfriendology (dot) com, messages at 206-202-9005

  • Sr. Manager, Consumer Trends

    Candle-lite

    (Consumer Goods industry)

    February 2006 — April 2008 (2 years 3 months)

    CONSUMER TRENDS - tracked and reported consumer trends in home décor, color and fragrance; identified new trends and opportunities; traveled to Europe for trend forecasting and attending consumer trend-based trade shows

    PRODUCT DESIGN - designed products for Wal-Mart, Michaels, Target, Kroger, CVS, Dollar Tree, etc.; managed fragrance department, worked with multiple vendors from proposal through fulfillment as well as with manufacturing managers

    GRAPHICS/PACKAGING – managed designers and freelancers, directed packaging and product design

    ACHIEVEMENTS: identified trends/designed products for key accounts, operated corporate brainstorm event where new products were conceived, organized systems for project management and vendor involvement

  • Entrepreneur

    BoBella Marketing

    (Arts and Crafts industry)

    March 2001 — February 2006 (5 years)

    Freelance marketing services to the craft and hobby industry, including: Product Development, PR, eNewsletters, on-air demonstrations (QVC, HGTV/Carol Duvall Show, etc.), Marketing Communications

    Accomplishments:
    * Over 250 on-camera appearances including HGTV, DIY Network, QVC and Shop At Home
    * Wrote award-winning book - The New Book of Image Transfer (Lark Books). Won Booklist Top 10 Craft Books.
    * Developed new tools, techniques, kits and designs for craft manufacturers.
    * Designed craft projects for dozens of books and magazines.
    * Published industry newsletter on marketing in the craft industry.

    Link to interview on book: http://www.vintageimagecraft.com/debba-haupert.html

  • Sales & Marketing

    ViewSource Media

    (Marketing and Advertising industry)

    1999 — 2001 (2 years)

    * Sales - new business development, managed sales team
    * Marketing - PR, communications, project management
    * Achievements: developed business with national accounts - Nationwide Insurance, Reynolds & Reynolds

  • Marketing Communications Manager

    Telex Communications

    (Privately Held; Electrical/Electronic Manufacturing industry)

    April 1997 — May 1999 (2 years 2 months)

    * eCommerce/Internet Marketing - launched eCommerce site; internet strategy, SEO, marketing, reporting and project management
    * Tradeshows, PR, Advertising - communications, PR materials and contacts, booth management, copy writing, ad design/placement
    * Achievements: top 10 search engine rankings, USB Marketing Committee

  • V.P. Sales & Marketing

    TCF Bank

    (Public Company; TCB; Banking industry)

    1994 — 1996 (2 years)

    * Managed team responsible for employee support services
    * Created and implemented recognition and incentive programs for multi-state bank
    * In charge of training, performance and marketing communications

  • Marketing

    BI

    (Marketing and Advertising industry)

    1989 — 1993 (4 years)

    Designed and implemented creative, results-oriented performance improvement programs for Fortune 500 companies such as: Honda, Acura, Cadillac, Toyota (focus in automotive clients)

    * Incentive programs - performance improvement campaigns
    * Travel promotions/communications
    * Training tools and materials
    * Recognition programs - awards, rules, promotions
    * Client and internal team communications and management

  • Marketing Coordinator

    F&W Publications

    (Marketing and Advertising industry)

    1984 — 1986 (2 years)

Debba Haupert’s Education

  • Anderson University

    B.S. , Marketing, Business Management - double major

    Activities and Societies:
    Tri-S work study trip to Panama. Involved in social activities: Cheap Thrills (entertainment productions) and Volunteering (Special Olympics)

Additional Information

Debba Haupert’s Websites:

Debba Haupert’s Interests:

* Social media marketing - especially to female consumers; sharing this passion for social media through speaking and teaching * New Media - blogging, podcasting, BlogTalkRadio show, etc. * SEO * Building online communities for women consumers

Debba Haupert’s Groups:

New Media Cincinnati Group, Cincinnati Social Media Breakfast Group, Digital Cincinnati group

Speaker for AMA (American Marketing Assn.) and several companies on "Social Media Marketing to Women"

Speaker on "Do you have what it takes to be a Girlfriend?" to 160 Girl Scout Cadettes

"Maximize your Job Search Skills" - Initiated and coordinated program, spoke on job search tools using LinkedIn (for 150+ people, Crossroads February 2009)

Speaker at PodCampOhio 08, on "Women & Social Media" www.podcampohio.com (to speak at PodCamp 09)

Co-founder Cincinnati Women Bloggers www.cincinnatiwomenbloggers.com

Have attended in 2008: BlogHer Business, BlogHer, PodcampNashville, PodcampOhio (speaker) and PodcampPittsburgh; and in 2009 Blissdom (women blogger conference) and SOBcon (conference for business bloggers)

  •    Guidewire Group's Social Media Insiders
  •    Women 2.0
  •    On Startups - The Community For Entrepreneurs
  •    Inbound Marketers - For Marketing Professionals
  •    Online marketing
  •    Bright Ideas & Entrepreneurs
  •    PodCamp
  •    LinkedCincinnati
  •    eMarketing Association Network
  •    Women in Broadcast Media
  •    Linked Dayton
  •    Ladies Who Launch
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Carlson Marketing Alumni
  •    Social Media Today
  •    Social Media Marketing
  •    Business Her Way
  •    The Big Idea Network
  •    The Women's Circuit
  •    Tweeple
  •    SOBCon SOBCon2010
  •    Women's Entrepreneur Group
  •    Cincinnati USA
  •    HARO--Help A Reporter Out
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    Southwest Ohio Technology Entrepreneurs
  •    Home Based Women Entrepreneurs
  •    Anderson University Alumni Network
  •    PodCamp Pittsburgh
  •    Marketing to Women Network
  •    Cincinnati Women Bloggers
  •    SCD Alumni
  •    Crossroads Cincinnati Business and Social Group
  •    Small Business Owners Association of NKY
  •    Legacy Connection
  •    Highlighted Crafters, Artists, and Book Authors
  •    Crossroads Community Church - Greater Cincinnati
  •    WIN - Women In Networking (NKY & Cin., OH)
  •    Cincinnati Social Media
  •    New Media Cincinnati
  •    New Media Dayton
  •    Hope for Women Magazine

Debba Haupert’s Honors:

* Soapbox Media article featuring Girlfriendology http://bit.ly/14P33r
* Invited on Panels on Social Media - METS event (No. Ky) & Soc. of Professional Journalists (June 2009)
* Teaching "Marketing through Twitter" & LinkedIn classes
* Selected as one of ten women bloggers to go to LA for Frito-Lay for launch of new "A Woman's World" campaign - including this red carpet party with Brooke Burke & Mel B http://tinyurl.com/debba-brooke
* Social media speaker & teacher
* Author, award-winning book: The New Book of Image Transfer (Lark Books)
* Board of Directors, Society of Creative Designers (2004-2006)
* Trend Committee, Society of Creative Designers & CHA (Craft & Hobby Assn.)
* Volunteer: Big Pig Gig marketing/online, Team In Training - Flying Pig Marathon, Crossroads Brainstorm Team, Habitat for Humanity, Construction team - Mamelodi, South Africa, lead "Maximizing your Job Search" workshop (Crossroads, every other month, 2009)

Debba Haupert’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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