Web and Branding Marketing Manager
Paris Area, France
- Current
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- Online communication manager at Sogeti
- Past
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- Marketing and communication manager at Cargo Films
- Online communication manager at IONIS group
- Marketing and communication director at Creeks
- Brand strategy and products development consultant at diverses sociétés
- Connections
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53
connections
- Industry
- Online Media
- Websites
Thierry de Baillon’s Summary
Thierry de Baillon’s Specialties:
Branding and corporate communication
Socio-marketing and trends analysis
Internet marketing
Social media strategy and creative deployment
Thierry de Baillon’s Experience
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Online communication manager
Sogeti
(Public Company; CAP.PA; Information Technology and Services industry)
November 2005 — Present (4 years 1 month)
- Branding development, graphical guidelines set up
- Internet and intranet international projects direction (14 countries), communication and HR transversal projects
- Responsible of InnovationJam implementation and animation for France
- Change management, social media, and online practices implementation at group level -
Marketing and communication manager
Cargo Films
(Motion Pictures and Film industry)
November 2003 — March 2005 (1 year 5 months)
- « L’affaire du siècle » comics project management (on and off medias communication, creative assessment)
- Online marketing and communication management (viral marketing, communities animation, blogs,…) -
Online communication manager
IONIS group
(Privately Held; Insurance industry)
February 2001 — May 2003 (2 years 4 months)
- Internal and external brand corporate image development – on and off-medias
- Websites overhaul, online strategy, group and schools graphical guidelines management
- Campus communication management (ISEG, ISG, Epita, Eart-Sup institut)
- Recruitment projects management (internet, concours PRISM) -
Marketing and communication director
Creeks
(Apparel & Fashion industry)
April 1995 — December 2000 (5 years 9 months)
- Brand identity overhaul, shops and products conception, corporate identity
- External communication management (media campaigns, partnerships, seminars, PR)
- Internal communication development (internal magazine, booths, group events)
- International communication coordination (Japan – UK – USA)
- E-business activity setup and development
- Design et development of licensed products (fountain pens, stationery, beauty line,… ) -
Brand strategy and products development consultant
diverses sociétés
(Consumer Goods industry)
1990 — 1997 (7 years )
- Laboratoires GARNIER (1993), Conception and realisation of the audiovisual corporate chart
- MERCEDES-BENZ (on behalf of Nelly Rodi), design and environment trends, trade marketing
- POMMERY, trade and products marketing
- UNICEF, merchandising conception and branding, licences marketing
- L’OREAL, press and PR actions - L’oréal Espagne launch – sociologic trends consulting
- ST DUPONT, international advertising corporate campaign
- Gaz de France, products development strategy (natural gas heaters and home automation)
