
Growing profits through price optimization
Dallas/Fort Worth Area

Growing profits through price optimization
Dallas/Fort Worth Area
Sales leader who helps young companies accelerate revenue and scale through growth.
My greatest passion is helping companies accelerate revenue growth by creating sales and marketing psychologists. I do this by studying and grapsing the motivations that make buyers buy, and integrating those motivations into the entire sales and marketing culture.
Then, I implement strategies and tactics to target, engage, develop, close and service key desired customers based on those very motivations. It works.
* led sales in two companies to achivement of Inc. 500 status
* led sales for public company that invented and sold Google's "StreetView".
* led sales in three successful venture backed firms
* grew own firm to two time recognition in Dallas Tech 50 for revenue growth
* led sales to increase revenue 147% in first year for public company
vice president, vp, vp sales, sales leadership, revenue growth, sales, go to market strategy, sales methodology, sales effectiveness, sales leaderships, sales strategy, business development, leadership, sales, management, P&L, internet, software, technology, media, video, general manager, cloud computing, call center technologies
(Public Company; PRO; Computer Software industry)
June 2009 — Present (6 months)
Run sales team for central region for this 75mm public company selling market leading pricing software.
(Public Company; Computer Software industry)
July 2007 — January 2009 (1 year 7 months)
Held revenue and P&L responsibility for GIS, Public Safety, Municipal and Location Based Services (LBS) for leading provider of full-motion, spherical video platform behind Google's "StreetView" application.
Drive revenue growth and business development by implementing strategic sales and marketing plans in public safety, municipal, GIS and Location Based services. Prepare and deliver presentations to stakeholders and Board of Directors. Conduct sales forecasting and reporting. Recruit, hire, develop, evaluate, and manage outside national sales and internal marketing teams.
Key Achievements:
* 147% year-over-year revenue growth in first year.
* Developed corporate reporting and forecasting structure and implemented SalesForce.com.
(Privately Held; Computer Software industry)
July 2003 — June 2007 (4 years )
Directed South-Central region for software company providing Enterprise Sales Knowledge Management in a SaaS delivery model.
Led sales and account development activities for region generating $1.8M in annual revenue. Managed accounts with existing clients while actively prospecting for new business. Established and maintained relationships with client executives and decision makers.
Key Achievements:
* Achieved 30% year-over-year revenue growth for 4 consecutive years.
* Managed relationships with high-priority accounts, such as Dell, EDS, Alcatel-Lucent, Symantec, and NEC.
(Privately Held; Computer Software industry)
2002 — 2003 (1 year )
Managed sales and marketing effort for early stage Enterprise Software Content Distribution firm. Developed and implemented business development and sales strategies to acquire new customers. Set individual and company-wide sales objectives and formulate plans to expand business. Left firm after significant financial restructuring.
Key Accomplishments:
- Signed several Fortune 500 muti-national accounts.
- Developed processes and reporting proceedures for evaluating sales rep performance.
- Implemented business development programs resulting in a 1,500% increase in pipeline.
(Privately Held; Computer Software industry)
1999 — 2002 (3 years )
Ascendix became one of the top national resellers of several Saas and premised CRM software packages. Became widely recognized for sales volume with its largest two partners (Salesforce.com and SalesLogix). Responsible for 24 person staff, P&L, Business Development, Marketing and Sales teams.
Key Accomplishments:
- Grew revenue from $450,000 in 1999 to over $4,000,000 in two years.
- Developed widely touted “Revenue Gap” concept for helping identify the return on investment (ROI) from CRM software.
- Become widely regarded in the Dallas area as a thought leader in this market space and have been featured, interviewed and quoted on several occasions in the media including:
o Featured company on the cover of “Business Solutions” magazine in May of 2001.
o October 2001, featured guest on “Eye on the Internet” radio show hosted by Katie Pruitt on radio station KRLD 1080.
(Privately Held; Security and Investigations industry)
1995 — January 2001 (6 years )
Key member of management team, reporting directly to the CEO. This venture backed start-up firm developed a new market by attracting and maintaining ongoing relationships with hundreds of companies for purposes of acquiring their recurring revenue contracts. Charged with management of buisness unit P&L, the 12 person corporate sales team and key account relationships. Helped to develop and launch highly successful national sales model for going to market.
Key Accomplishments:
- Grew revenue from $1 million in 1994 to well over $65 million in 1999.
- Contributions lead to recognition by “Inc.” magazine in five consecutive years as one of the fastest growing private companies in the U.S. as measured by revenue growth.
(Public Company; Financial Services industry)
1991 — 1995 (4 years )
BA , Finance and Economics , 1987 — 1991
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