Dean Russell

Current

• Head of Digital Marketing, Columnist for Third Sector and Cue Entertainment at Precedent Communications

Past

• Advisory board at Webface Ventures Ltd; Client Services Director (inc. Sales & Marketing) at iConcertina Creative
• Client Services Director at iConcertina Creative
• Head of iConcertina (Web Division) at 2B Group

• Project Manager/User Experience Consultant at Reading Room
• Usability & Accessibility Business Consultant at Bluewave

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Recommended

22 people have recommended Dean

Connections

259 connections

Industry

Online Media

Websites

• My Company

Dean Russell’s Summary

I'm an experienced digital marketer who makes sense of Web2.0 and social media for clients. I love sharing old ideas and coming up with new ones, so along with consultancy I write for the press with regular features for magazines such as Cue Entertainment and Third Sector; along with recent interviews and articles for Times Higher Education and the Health Service Journal.

I talk quite a bit at conferences too, most notably recently at the NHS Communicate '08 and the higher education CASE conference in Brighton.

I've been involved with the web industry for around 10 years. Originally focusing on usability and accessibility, authoring the UK's first professional course on accessibility, conceiving the Worlds first accessible viral Flash marketing tool for the RNIB and was on the review board for the PAS 78 accessibility guidelines too.

My main focus now is digital marketing, with a particular interest in web2.0 and social media. I've been lucky enough to work on some great projects, from microsites to enterprise applications, for famous brands such as Motorola, eBay, Economist.com, PayPal, HP, GSMA, FremantleMedia, Big Pictures, MrPaparazzi.com, Hill & Knowlton, Gillette, University of Birmingham, University of Southampton, Business Link and many more.

I jointly conceived and set the strategy for MrPaparazzi.com which won the Yahoo! Finds of the Year entertainment award. I was also a judge last year for the Third Sector awards and sit on an NHS HealthSpace panel - part of Connecting for Health.

Press quotes:
Times Higher Education: http://tinyurl.com/djo4eq

Example articles:
'Third Sector'
Don't Witter on Twitter: http://tinyurl.com/bavmgu
Charities University Challenge: http://tinyurl.com/dxs9zk
2012 - Mixed Messages: http://tinyurl.com/cfxe69

'Cue Entertainment'
Mobile phones take show on the road: http://tinyurl.com/b3vhn3
MySpace or Your's: http://tinyurl.com/cbochc
Driving the rise of the Bat: http://tinyurl.com/cdeu3g

Dean Russell’s Experience

• Head of Digital Marketing, Columnist for Third Sector and Cue Entertainment

  Precedent Communications

  (Privately Held; Internet industry)

  April 2007 — Present (2 years 8 months)

  Provide strategic guidance for clients on use of Web2.0 and social media and act to identify new ideas and uses of technology.
  Perform role as digital ambassador writing regularly for magazines, performing press interviews, and speaking at conferences, often focusing on the future of online and how to make sense of Web2.0.
  Write regular column and features for Third Sector magazine and Cue Entertainment.
  Write research and strategy consultancy reports
  Member of an NHS Healthspace Panel - part of the Connecting for Health.
  Judge for Third Sector Excellence Awards 08

• Advisory board at Webface Ventures Ltd; Client Services Director (inc. Sales & Marketing)

  iConcertina Creative

  (Privately Held; 11-50 employees; Online Media industry)

  May 2005 — April 2007 (2 years )

  Headed up all sales, marketing and client services for iConcertina Creative. Leading UK digital agency with offices in UK and US.
  
  Advisory board for Webface ventures including the following Web2.0 / social media start-up businesses:
  
  Rareface - social networking
  Cogenz - social bookmarking
  Giving Matters - venture philanthropy
  MyStanding - web2.0 reputation engine

• Client Services Director

  iConcertina Creative

  (Privately Held; 11-50 employees; Online Media industry)

  2004 — 2005 (1 year )

• Head of iConcertina (Web Division)

  2B Group

  (Privately Held; 11-50 employees; Online Media industry)

  2003 — 2004 (1 year )

• Project Manager/User Experience Consultant

  Reading Room

  (Privately Held; 51-200 employees; Online Media industry)

  October 2002 — February 2003 (5 months)

• Usability & Accessibility Business Consultant

  Bluewave

  (Online Media industry)

  January 2001 — October 2002 (1 year 10 months)

Additional Information

Dean Russell’s Websites:

• My Company