LinkedInDeanne Chen
Deanne Chen

Deanne Chen

Product Marketing & Community at Flipboard Inc.

Location
San Francisco Bay Area
Industry
Marketing and Advertising
Current
  1. Flipboard Inc.
Previous
  1. The Daily Californian,
  2. The White House,
  3. Ministry of Foreign Affairs, Republic of China (Taiwan)
Education
  1. University of California, Berkeley
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500+connections
Flipboard Inc.

Flipboard Inc.

Product Marketing and Community

– Present

View full profile

Background

Experience

Product Marketing and Community

Flipboard Inc.
– Present (2 years 6 months)palo alto, ca

I lead education for new and existing users, focusing on key messaging points as the user journeys through the app (from the storefront to the sign-up process to core feature usage). In other words, I help get the word out on how to use Flipboard, and make sure people are loving the experience en!

• Product education: Generate content for new users and power users to learn how to use Flipboard for self-expression and inspiration. Be on-point for marketing new product features or bug fixes in every update.
• App store management and analytics. Identify trends to target countries for localizations and promotions.
• Social media management + content marketing to engage with our awesome community.

Lead Theater Critic and Staff Writer, Arts and Entertainment

The Daily Californian
(9 months)Berkeley, CA

• Write biweekly pieces that review or report arts events in Berkeley and the SF Bay Area, ranging from films to music concerts and theater to raise awareness of local artists and productions
• Pitch feature articles and blog posts to Arts editors and coordinate interviews with artists and musicians

Editorial Cartoonist

The Daily Californian
(2 years 5 months)Berkeley, CA

• Create commentary on national and local political issues with hand-drawn cartoons

Office of Digital Strategy (New Media) Intern

The White House
(4 months)Washington D.C. Metro Area

-Social media and web traffic trends
-White House blog content
-Administrative assistance

Public Diplomacy Intern

Ministry of Foreign Affairs, Republic of China (Taiwan)
(3 months)Taipei, Taiwan

• Brainstormed a unique approach to Taiwan's public diplomacy with a seven-person intern team
• Created a cultural diplomacy blog targeting international youths overseas that received over 1,600 hits in under two months
• Conducted and published 10 in-depth interviews with unique, innovative Taiwanese who are pioneers in their field of work
• Researched scholarly articles for insight into how Taiwan can leverage soft power to bolster its international status
• Translated scholarship program brochures and letters from traditional Chinese to English

Social Media/Content Development Intern

Upwardly Mobile, Inc.
(3 months)

• Managed external communities and social media for UpMo, a next-generation, online career management service
• Initiated an active user base for the company's transition from Beta to paid by planning and conducting a comprehensive job-hunt program dedicated to aiding 80 job-seekers.
• Generated content for UpMo's product tour and FAQ web pages
• Captured feedback and questions for customer service

Student Intern

Office of Assemblymember Paul Fong
(2 months)

• Assisted Vice-Mayor of Campbell Evan Low and Assemblymember Paul Fong of the 22nd District in office duties and constituent work

Speech and Debate Coach

Leland High School
(11 months)

• Coached a 320-person high school speech and debate team members in public speaking skills for state and national competitions (unpaid)

Languages

  1. Chinese

Skills

  • Social Media
  • Writing
  • Marketing
  • Community Management
  • Digital Asset Management
  • basic Photoshop and...
  • Copywriting
  • Online Moderation
  • Fundraising
  • Publishing

Education

University of California, Berkeley

Bachelor of Arts, double in English Literature and Rhetoric, 3.98

Activities and Societies: The Daily Californian, Phi Alpha Delta Pre-law Fraternity International, Theatre Rice, Cal Wushu

Leland High School

Activities and Societies: Speech and debate team (forensics)

Honors & Awards

2011 International Leadership Foundation Summer Intern
2011 Asian Pacific American Institute for Congressional Studies Intern
2010 H.W. Hill Scholarship, awarded by UC Berkeley English Department faculty for academic excellence

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