
Vice-President Europe and Americas at Englishtown/EF Education
London, United Kingdom

Vice-President Europe and Americas at Englishtown/EF Education
London, United Kingdom
(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)
October 2007 — Present (2 years 2 months)
Member of management team for consumer-focused Internet division of $1Bi USD Education company, responsible for sales, marketing and business development activities in Europe and the Americas, including Brazil, Mexico and US Hispanic markets, successfully growing revenues from start-up to more than $100M USD per annum. This leading language training company, offering both online and local language school programs, has more than 12 million students from 150 countries and its websites receive more than 110 million Internet users per year. Managing a 150 person sales and marketing organization with a recent call center launch focusing on major European markets;
(Internet industry)
January 2006 — September 2007 (1 year 9 months)
Responsible for all activities and company structure in South America.
• Developed new pricing and partnership model achieving 30% YoY growth in Spanish speaking countries in South America;
• Maintained 70% growth rate in Brazil, accelerating Brazil as the second largest corporate market behind only China;
• Customized and executed internal CRM system and processes for sales management and oversaw roll-out to more than 65 employees holding employee turnover to less than 15% year-over-year;
• Coordinated the build-out and relocation to a new office in São Paulo to satisfy people and revenue growth rates;
• Directly managed all business development efforts throughout the region including establishment of strategic alliances with MSN, Google and Yahoo! resulting in online traffic in excess of 23M per annum.
(Internet industry)
July 2000 — January 2006 (5 years 7 months)
• Created the local entity for Englishtown in Brazil, growing annual turnover to more than USD 8MM in revenues;
• Developed both B2C and B2B strategies for Brazil, established key alliances, managed and negotiated distribution channels, and built the local team to more than 25 employees;
• Implemented new distribution partnerships, introduced online marketing, promotional and telesales model strategies increasing revenues by an annual average of 70% realizing operating profit margins of 40%;
• Managed Corporate Sales Team in targeting the 200 largest companies in Brazil across multiple industries, successfully signing 20 clients including Petrobras, Embratel, Souza Cruz, CVRD, Gerdau, Ultragaz, Novartis, Votorantim Cimentos and Brasil Telecom.
(Education Management industry)
February 1995 — July 2000 (5 years 6 months)
Partner of LAB-SSJ, recognized as one of the top Brazilian training companies. LAB-SSJ organized seminars and extension programs in business areas, such as Marketing, Finance, HR and Law. Over 300 speakers, consultants and top executives have worked for LAB-SSJ in approximately 300 programs, totaling 100,000 attendants across the nation in 5 years.
• Responsible for new businesses in ten Brazilian cities; put together local partnerships and organized events in different cities;
• Increased revenues by 100% after the expansion project and tripled the prospect database size in 5 years;
(Privately Held; 201-500 employees; Banking industry)
July 1992 — July 1994 (2 years 1 month)
Supported the FX trading desk, controlling investment positions in US$, gold and futures at the Mercantile & Futures Exchange;
Responsible for trading future gold at the Chicago Exchange and hedging the banks gold position in Brazil;
Successfully organized a back-office controller system after the Brazilian Real Plan was introduced in 1994.
(Public Company; 1001-5000 employees; Financial Services industry)
January 1991 — July 1992 (1 year 7 months)
Member of a generalist training program, where 11 apprentices were selected from a group of 1,200 applicants. Participants received training in the company key areas.
Bachelor of Arts in Business Administration , Major in Marketing and General Management , 1989 — 1992
• Elected to the college’s Administrative Council;
• Selected to receive one of two scholarships among all undergraduates in the first term of college, offered by CSFB Garantia.
Leadership topics, education discussions, travel, competitive squash, soccer, wine, skiing.
• Interviewed and placed on the cover of Brazil’s largest Relationship Management magazine in September 2007 – Cliente S/A;
• Speaker in more than 50 seminars on topics related to Career Management and Marketing;
• Work experience traveling frequently to Hong Kong, Shanghai, Europe, Brazil and Mexico in the past 4-5 years;
• Mentored two college students in the creation of a software company focused on corporate Internet and wireless solutions;
• Former Director of a daycare institution for AIDS patients in Campinas, Brazil;
• Hobbies: photography, music (guitar playing), wine tasting, soccer, competitive squash and skiing.