Anthony De Anfrasio

Current

Co founder-Creative Director at Cofranet
Co Founder at FriendsClear
Creative Director (new media) at Carrere group

Co founder at Zaploop.com
Co Founder at Claudius City

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2 more...

Past

Co founder at Popride
Creative Director at M6 Web
Creative Director Europe at Arthur Andersen Business Consulting Paris

Creative Director at Icon Medialab
Creative Director at Absolut Media
Creative Director at Artkan Tokyo Japan (Dentsu)
Creative Director worlwide at Hamada Printing Press Co Ltd . Tokyo Japan
Art Director at Sunshine Design. Los Angeles USA

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5 more...

Education

California State University-Long Beach

Recommended

9 people have recommended Anthony

Connections

171 connections

Industry

Marketing and Advertising

Websites

My Website

Anthony De Anfrasio’s Summary

Brands are going further than you think, consumers behavior goes beyond traditional advertising promises and messages, revolutionary new process information technology provides new dynamics to social communities experience on demand.

Anthony De Anfrasio’s Specialties:

Relationship and Collaborative Marketing
Cross media design and brand strategy

Anthony De Anfrasio’s Experience

Co founder-Creative Director

Cofranet

(Information Technology and Services industry)

July 2008 — Present (1 year 5 months)
Co Founder

FriendsClear

(Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

www.friendsclear.com.
Creative Director (new media)

Carrere group

(Media Production industry)

June 2007 — Present (2 years 6 months)

In charge of new media production (internet and 3D)
Elaborate business model and marketing strategy
Production & budget follow up within developers, designers, support staff
Contracting partnership with web portals, TV and radio stations
Co founder

Zaploop.com

(Privately Held; 11-50 employees; Broadcast Media industry)

June 2007 — Present (2 years 6 months)

Who better than your fans to sell your music!
Zaploop’s music distribution concept is unique and presents a pure revolution in the online music business. While artists keep and own their music rights on Zaploop, fans get paid every time they sell a song.

French interview on VODPOD
http://horizonentrepreneurs.vodpod.com/video/963862-anthony-de-anfrasio-zaploop
Co Founder

Claudius City

(Online Media industry)

June 2007 — Present (2 years 6 months)

Unique 3D chat experience
Co founder

Popride

(Marketing and Advertising industry)

January 2008 — January 2009 (1 year 1 month)
Creative Director

M6 Web

(Privately Held; 201-500 employees; Media Production industry)

September 2002 — October 2005 (3 years 2 months)

Creative director and brand strategist for various key account.
Fully integrated online/on-air television show content for M6.fr (internet channel)

Analyze business and CRM internet strategy, communications plans.
Validate and manage clients marketing approach, key messages, user and usability research, visual design and branding, cross platform development (internet, mobile, events).
Creative Director Europe

Arthur Andersen Business Consulting Paris

(Privately Held; 10,001 or more employees; Marketing and Advertising industry)

December 1999 — March 2002 (2 years 4 months)

Managing Creative Director Europe, in charge of 11 internet studios in Europe.
- Founder of the “Experience Design and Internet Marketing” European practices
- Direct all strategy and pitch European new clients (BtoB, BtoC), organizing sales and production team in each country.
- Developed & executed media planning campaigns, branding and advertising

Member of the worldwide e-business managing team
Member of the usability experience methodology with the New York Office
Creative Director

Icon Medialab

(Public Company; Myself Only; Marketing and Advertising industry)

December 1998 — November 1999 (1 year )

Internet Marketing strategy and Creative direction for various key account client in France, BtoB, BtoC.
Provided in-depth analysis for internet marketing integration, user scenarios workflow, brand strategy/awareness analysis, objectives and audience analysis, positioning statements and key messages...
Creative Director

Absolut Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 1997 — May 1998 (1 year 4 months)

Responsible for the overall creative direction of clients' media development projects and related promotional materials, the creation or direction of content destined for the web, print and other media, establishing and maintaining client relationships, establishing project parameters, managing project budget and contract staff requirements.

Client : Banque Sofinco, Groupe Moniteur, Gaz de France, Geoservices, Editions Hatier, France Telecom...
Creative Director

Artkan Tokyo Japan (Dentsu)

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

August 1994 — December 1996 (2 years 5 months)

Japanese advertising and design agency

Responsible for identifying a client's existing marketing direction and proposing any recommendations for new marketing, positioning, advertising strategies and corporate identity issues, including business and product development.

MEDIA : Project management at FUJI TV, art and creative direction for interactive media, identity for shows...
Creative Director worlwide

Hamada Printing Press Co Ltd . Tokyo Japan

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

February 1992 — March 1994 (2 years 2 months)

Provide creative direction for all communications worldwide.

- Managed a 1.5 million dollar annual budget for the Creative Team (included fulltime hires, contractors, interns and vendors).
- Led a team of japanese graphic designers, copywriters and art directors.
- Developed reorganization and growth plans with other executives to build creative teams in several divisions.
- Responsibilities include project management, advertising planning, account management, brand identity development.
Art Director

Sunshine Design. Los Angeles USA

(Privately Held; 1-10 employees; Graphic Design industry)

February 1986 — January 1992 (6 years )

Co founder of Sunshine Design, based in Los Angeles

- Providing brand identity design, advertising, and collateral, signage and design management.
- Shared knowledge and provided creative leadership to ad agencies and clients for the music and entertainment industry.
- Leadership in advertising flyer for the clubbing scene in south Los Angeles.

CLient such as ; Warner Brothers, Disney, Capitol Records, Budweiser Anheuser-Busch, Go Ventures...