Deana Goldasich

Current

President at Well Planned Web, LLC
Speaker and Educator at American Marketing Association

Past

Director of Account Management at Magnetic
Director of Content and Production at HSN.com
Sr. Content Strategist at Sapient Corporation

Sr. Producer / Copywriter at Devine Communications
Sr. Producer at WFTV, ABC Affiliate
Promotions Producer at KOLO-TV, ABC Affiliate

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Education

University of Colorado at Boulder

Recommended

9 people have recommended Deana

Connections

270 connections

Industry

Internet

Websites

Deana Goldasich’s Summary

Deana Goldasich believes that websites should work for the users—not the other way around. For years, as a copywriter/producer in traditional marketing, Deana was passionate about getting to the root of exactly what influenced and affected customers most. In 1999, she first caught the e-bug when a retail client pleaded for help in improving their site’s clarity and usability. Since then, she has made it her mission to create meaningful and impactful user experiences online.

Deana’s experience includes building online solutions and strategies for multi-million dollar retailers, high-profile brands and influential government and health agencies. But, her experience isn’t limited to working with the big guns. Deana especially enjoys entrepreneurial endeavors and boosting the web potential of small and medium-size organizations.

She speaks regularly to audiences about web usability and content, and is part of the New Media Special Interest Group for the American Marketing Association.

"Developers Make it Work. Deana Makes it Make Sense."

Deana Goldasich’s Specialties:

- Website Planning and Implementation
- Website Usability Assessments
- Blogging and Social Media
- Content Planning, Coaching, Development and Editing
- General Web Consulting
- Information Architecture
- Online Marketing Strategy
- Landing Page Optimization
- SEO
- Professional Speaking

Deana Goldasich’s Experience

President

Well Planned Web, LLC

(Internet industry)

July 2009 — Present (5 months)

Well Planned Web helps small businesses plan and upgrade their online presence to move beyond traditional “brochureware” websites. By integrating social media, fresh content and interactive tools, Well Planned Web helps clients establish their online voice, impact their audience, and build their online credibility.
Speaker and Educator

American Marketing Association

(Internet industry)

August 2007 — Present (2 years 4 months)

• Present New Media and Web strategies to entrepreneurs, business owners and students.
• Conduct New Media round tables and discussions with C-Level executives.
Director of Account Management

Magnetic

(Privately Held; Internet industry)

September 2007 — June 2009 (1 year 10 months)

Deana oversaw Magnetic's Account Management team. Her primary goals were to manage recurring business, maximize productivity, streamline processes and manage client relationships. Deana worked closely with clients to help build, achieve and maintain their goals throughout the web development cycle.
Director of Content and Production

HSN.com

(Public Company; 1001-5000 employees; Retail industry)

February 2003 — March 2007 (4 years 2 months)

During her four years at HSN.com, Deana led the company’s aggressive marketing and content strategies for merchandising campaigns, celebrity events, storefront and brand launches, video on demand, and interactive shopping guides. She crafted online content initiatives for hundreds of HSN celebrities and brands such as Wolfgang Puck, Sephora, Bob Vila, Gateway, Kodak, Suzanne Somers, Susan Lucci and Joy Mangano.

While at HSN, Deana also launched and directed HSN.com’s daily site optimization strategies—aimed at testing and responding to customer behavior at every level. Using ongoing analysis, her team continually redesigned and retested the site’s home page, storefronts, departments, brand shops and transactional pages. She also played a critical role in launching and improving HSN.com’s SEO efforts. In 2006, Deana was an instrumental leader in HSN’s Synergy process, focusing on fully integrated multichannel marketing campaigns.
Sr. Content Strategist

Sapient Corporation

(Public Company; 1001-5000 employees; SAPE; Information Technology and Services industry)

September 2000 — November 2002 (2 years 3 months)

As a consultant with Sapient Corporation, Deana specialized in User Experience (UE) and Content Strategy. During that time, she focused on user-centered web design for clients such as the American Cancer Society, Kodak, Conoco, Janus and the Texas Department of Criminal Justice.
Sr. Producer / Copywriter

Devine Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 1997 — May 2000 (3 years 5 months)
Sr. Producer

WFTV, ABC Affiliate

(Public Company; 201-500 employees; Broadcast Media industry)

February 1995 — January 1997 (2 years )
Promotions Producer

KOLO-TV, ABC Affiliate

(Public Company; 51-200 employees; Broadcast Media industry)

January 1994 — February 1995 (1 year 2 months)

Deana Goldasich’s Education

University of Colorado at Boulder

B. S. , Advertising, Marketing, Journalism , 1991 — 1993

Activities and Societies:

American Advertising Federation, American Marketing Association

Additional Information

Deana Goldasich’s Websites:

Deana Goldasich’s Groups:

Speaker: American Marketing Association - New Media Special Interest Group

Inbound Marketers - For Marketing Professionals
National Speakers Association (NSA)
UX Professionals
eMarketing Association Network
Online Advertising Professionals
American Marketing Association, Tampa Bay Chapter (Tampa, St. Petersburg, Clearwater and Sarasota)
South Florida Interactive Marketing Association
Social Media Today
Linked by Tampa Bay / Orlando
SalesBlogcast.com
HSN Alumni
Tampa Bay Area Technology Professionals
TechDemand > Tampa Bay
TBTF - Tampa Bay Technology Forum
Web entrepreneurs
Sapient Interactive
Tampa Bay Business Network
Upper Tampa Bay Regional Chamber of Commerce
The Society of Successful Women
The Blog Zone - A community for serious bloggers
ConnectWise IT
AMA Communications - PCC Connection