Donna Cusano

Current

Contributing Editor, North America at Telecare Aware
VP, Business Development--Healthcare (Partner) at ChoiceBridge Technologies
Marketing Consultant at Allegro Healthcare Marketing (Independent Consulting)

Past

Vice President, Marketing at Living Independently Group, Inc.
Vice President Marketing, Director Strategic Development, etc. at Marketing Consultancy/Contract Assignments
Director, International Marketing and Partnerships at Avis Rent A Car System, Inc.

4 more...

Education

Drew University

Recommended

8 people have recommended Donna

Connections

233 connections

Industry

Marketing and Advertising

Donna Cusano’s Summary

I am a Senior Marketer who is driven to solve a company’s marketing problems, to increase their business and improve their bottom line. I've led marketing for early-stage companies to divisions of mature worldwide corporations in defining their positioning and strategy, developing their communications and sales support programs for maximum effectiveness.

As head of marketing for an early-stage healthcare technology company (Living Independently Group's QuietCare senior behavioral monitoring service), I quickly realized that the company needed help in every way to get to the next level. The brand was unknown, the category didn't exist.

What I did:
** Repositioned brand communications and messaging for QuietCare and helped define the telecare category.
---This succeeded within six months in changing the public perception of QuietCare from experimental to established and accepted in protecting the health and safety of seniors at home.
** Created the marketing "canopy" for the service
---The tools to bring in business: branding/awareness PR, collateral, DRTV, website, direct mail, emailing, webinars, presentations, sales kits
---The support for it: sales team coordination, trade show planning, online management, call center handling, telemarketing, training and more

Results: in six months, retail sales of QuietCare increased 56%; over 2 1/2 years, total units in service and revenue increased over 200%. The company (Living Independently Group) obtained their third-round funding from a Fortune 10 company that is now a pending acquisition.

Summary: As a department leader, experienced director or consultant, I reposition, rethink and redo a company’s marketing and communications, resulting in success and growth for my employers’ brands.

Let me help your organization retarget, refocus and refresh your marketing.

Donna Cusano’s Specialties:

Sector Expertise: Healthcare Technology/Services * Business Services * Non-Profits * Travel Industry---------
Core Competencies: 360° Strategic Marketing and Programs * PR Management * Traditional and Online Media Integration * Sales Program/Team Development * Partnership Marketing * 50+ Markets * New Products