
Web 2.0 & Mobile Ops Strategist, Broadcast Media
Washington D.C. Metro Area

Web 2.0 & Mobile Ops Strategist, Broadcast Media
Washington D.C. Metro Area
Demian Perry is currently managing mobile content strategy for NPR Digital Media and has managed product development for a number of media companies, including a start-up, The Washington Post, and Yahoo! Currently, he manages two products for NPR: Mobile, which won the 2009 Webby for best mobile news site, and Podcasts, which won the 2009 People's Voice Award for podcasts. He has an MBA from the University of Virginia’s Graduate School of Business (Darden).
mobile app development, project management, product management, data mining, server architecture, front-end deployment & UI, interactive marketing
(Non-Profit; Broadcast Media industry)
July 2007 — Present (2 years 5 months)
* Negotiate all network deals, product development, marketing and P&L for emerging platforms.
* Launched NPR News (#1 news app in the iPhone store)
* Launched NPR mobile, now one of the nation's top mobile news services. (2009 Webby)
* Led concept and deployment of NPR’s Custom News Podcast, recognized in The New York Times as the direction “where digital media is moving, especially news.” (2009 People’s Voice Award)
(Public Company; YHOO; Internet industry)
June 2006 — August 2006 (3 months)
* Led review and redesign of the Financial Information Systems website for a $45B company.
(Public Company; Newspapers industry)
May 2001 — July 2005 (4 years 3 months)
* Collaborated with four person team to close several multi-year partnerships valued at $100M.
* Delivered 2005 Prospecting Strategy to National Director and sales leadership at annual offsite.
* Prepared and delivered five major presentations as newspaper spokesman to national agencies.
* Led cost-benefit analysis and organized cross-functional teams on strategic initiatives (triangular ads, 2006 ad rates, shadow ads, color capacity, online/promotional packages, and agency strategy).
(Privately Held; 11-50 employees; Online Media industry)
July 1999 — May 2001 (1 year 11 months)
MBA , Finance, Quantitative Analysis , 2005 — 2007
1995 — 1999
* Magna cum Laude, with Honors & Distinction
* Wilkins Merit-Based 4-year Scholarship