David Jarvis

Current

• Head of Online at TUI Ski (Crystal / Thomson Ski / First Choice Ski)

Past

• Head of User Experience at TUI UK
• User Experience Manager at First Choice Holidays
• E-Commerce Channel Development Manager at First Choice Holidays

• Information Architecture Consultant at TMG
• Customer Experience Architect at Euro RSCG
• Information Architect (contractor) at LINE Communications
• Senior Project Manager at Grey Interactive
• Senior Producer at Clever Media
• Interactive Designer at First Information Group

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Education

• University of Luton

Recommended

7 people have recommended David

Connections

226 connections

Industry

Internet

Websites

• Recent presentations

David Jarvis’s Summary

I'm exploring ways to become more effective and profitable online by making customers' lives simpler and more satisfying.

In the travel industry truly great online user experiences are rare, so I'm all about creating a great team, getting the basics right, and chipping away piece by piece to achieve something remarkable.

David Jarvis’s Specialties:

• Online strategy and execution
• Leading and managing web teams
• Improving e-commerce conversion through SEM, user-centred design and web analytics
• Defining and delivering complex user experience projects
• Instilling best practice web project management, design and development processes
• Ability to explain how technology adds value to business
• Commercially astute, engaging and persuasive communicator

David Jarvis’s Experience

• Head of Online

  TUI Ski (Crystal / Thomson Ski / First Choice Ski)

  (Leisure, Travel & Tourism industry)

  December 2008 — Present (8 months)

• Head of User Experience

  TUI UK

  (Public Company; Leisure, Travel & Tourism industry)

  May 2008 — February 2009 (10 months)

  • Role expanded to cover TUI UK online brands, including thomson.co.uk and firstchoice.co.uk - 2 of the UK's most visited travel sites - delivering £1bn+ revenue online pa
  • Launched new First Choice web platform for Summer 09 holidays and flights (May 2008)
  • Led incremental re-design of Holidays Uncovered (Aug 2008)
  • Launched new Falcon Holidays website (Oct 2008)
  • Delivered ethnographic user research, uncovering unmet needs during the search and booking process (Feb 2009)

• User Experience Manager

  First Choice Holidays

  (Public Company; 5001-10,000 employees; Leisure, Travel & Tourism industry)

  June 2006 — May 2008 (2 years)

  • Role expanded to include merchandising output as well as strategic development.
  • Evaluated RFI & RFP responses from 14 agencies for the new First Choice web platform.
  • Led the user experience design and functional specification of the new First Choice Holidays web platform, working with an in-house team and 2 external agencies.
  • Delivered “Shortlist” functionality based on user research that delivered conversion rates three times higher than ‘typical’ site users
  • Delivered “Manage Your Booking” functionality that reduced calls to national call centre by 7% during peak selling period (Jan 2007)
  • Spoke at Tourism Ireland’s e-symposium in Dublin - “The Secrets of E-Commerce Success” (Oct 2007)

• E-Commerce Channel Development Manager

  First Choice Holidays

  (Public Company; 5001-10,000 employees; Leisure, Travel & Tourism industry)

  August 2004 — June 2006 (1 year 11 months)

  • Responsible for the development of the user experience of 4 websites including firstchoice.co.uk, one of the UK's most visited e-commerce sites.
  • Re-designed Sun & Ski holiday search functionality that increased percentage share of business to more than 25%, delivering more than 17,000 holiday bookings during Jan 2006
  • Designed and delivered First Choice’s first web video project
  • Managed and developed a team of 6 people.

• Information Architecture Consultant

  TMG

  (Privately Held; 11-50 employees; Internet industry)

  November 2003 — August 2004 (10 months)

  Clients included NHS Modernisation Agency, Harrow Borough Council and frenchconnections.co.uk

• Customer Experience Architect

  Euro RSCG

  (Public Company; 11-50 employees; Internet industry)

  March 2002 — January 2003 (11 months)

  Clients included Expedia, Kelkoo, Association of Investment Trusts (aitc.co.uk), VisitBritain.com, Mastercard, Intel, Peugeot

• Information Architect (contractor)

  LINE Communications

  (Privately Held; 11-50 employees; Internet industry)

  October 2001 — March 2002 (6 months)

  Designed and delivered successful e-learning program for BT Cellnet (now o2).
  Developed and tested design and content for a Science Museum educational website.

• Senior Project Manager

  Grey Interactive

  (Privately Held; 51-200 employees; Internet industry)

  August 1998 — November 2001 (3 years 4 months)

  Managed project that improved usability of Autobytel’s E-Commerce site by 35%.
  Won European e-learning award for PricewaterhouseCoopers project.
  Delivered UK’s first transactional holiday booking website for Direct Holidays.

• Senior Producer

  Clever Media

  (Public Company; 11-50 employees; Internet industry)

  October 1996 — August 1998 (1 year 11 months)

• Interactive Designer

  First Information Group

  (Privately Held; 51-200 employees; Online Media industry)

  April 1995 — October 1996 (1 year 7 months)

David Jarvis’s Education

• University of Luton

  BA , Media Studies , 1991 — 1994

Additional Information

David Jarvis’s Websites:

• Recent presentations

David Jarvis’s Contact Settings

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