Danielle Buczek

Current

Director, Marketing and Product Management at Sundance/Newbridge Educational Publishing

Past

Product Manager at Sundance/Newbridge Educational Publishing
Project Manager at Sundance/Newbridge Educational Publishing
Research Assistant at Harvard University Psychology Department

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Education

Dartmouth College

Recommended

5 people have recommended Danielle

Connections

91 connections

Industry

Publishing

Danielle Buczek’s Summary

Accomplished and driven marketing professional with comprehensive experience driving integrated marketing strategies and campaign executions, generating superior revenue growth and new business development. Proven success managing product launch and development, direct marketing, and print and Web-based campaigns. Expert team leader and communicator able to forge solid relationships with clients and staff while building consensus across multiple organizational levels.

Danielle Buczek’s Specialties:

• Compelling Marketing Collateral
• Market Trends & Assessment
• Competitive Product Positioning
• Project Management
• Staff Training & Support
• Go-to-market Strategy / Product Launch
• Dynamic Promotional Materials
• Sales & Revenue Goal Attainment
• Team Leadership & Development
• Process Upgrades & Improvements

Danielle Buczek’s Experience

Director, Marketing and Product Management

Sundance/Newbridge Educational Publishing

(Public Company; 51-200 employees; Publishing industry)

March 2008 — Present (1 year 9 months)

Manage marketing budget of $300,000 and direct all print and Web marketing strategies for publisher and distributor of educational materials. Spearhead new product launches; develop marketing plans, cultivate messaging and product positioning, and create samples and packaging materials. Generate catalogs, brochures, advertising, direct mail, and e-mail campaigns. Supervise pricing and configuration strategies; ensure product viability through thorough analysis of competitor products. Review materials and messaging to verify accuracy; ensure optimum product profitability by determining the most effective marketing vehicles. Oversee sales force initiatives and communicate with sales and client service teams to drive customer satisfaction and repeat business. Collaborate with internal design, Web, sales, product development, and senior management staff; participate in senior leadership meetings. Prepare monthly product performance reports. Train staff and manage direct report.
Product Manager

Sundance/Newbridge Educational Publishing

(Public Company; 51-200 employees; Publishing industry)

July 2006 — February 2008 (1 year 8 months)

• Develop and implement marketing plans and sales training for new product rollouts.
• Established messaging and positioning for 3 new product lines released Fall 2007.
• Direct product pricing and configuration strategy and analyze competitor offerings to ensure viability.
• Manage creation of packaging for new product lines and samplers.
• Coordinate, plan, host, and record sales force webcast training sessions for new products and market trends; also negotiated contract with WebEx, service provider for webcast sessions.
• Create monthly reports on product line performance.
• Analyze performance of product lines and their profitability in various catalogs, and use results to improve future catalogs.
• Established and managed Teacher Advisory Panel, a group of local educators who provide feedback on product development and marketing
Project Manager

Sundance/Newbridge Educational Publishing

(Public Company; 51-200 employees; Publishing industry)

March 2001 — June 2006 (5 years 4 months)

• Hired as a Marketing Assistant, promoted to Senior Marketing Assistant in 2003, promoted again to Project Manager in 2004.
• Position required interaction with many departments of company, including sales, product development, finance, customer service, purchasing, warehouse, and IT.
• Integral member of custom/special projects team dedicated to providing customized education solutions to schools, districts, and other businesses. Involved in all portions of process, including designing proposal with sales representative or strategic business partner, working with purchasing department to secure timely availability of inventory, and directing information to warehouse to ensure correct package assembly and delivery to customer.
• Co-managed main catalog for Newbridge imprint—catalog mails to over 1 million customers and is the primary sales tool used by sales representatives.
• Project managed several small-market catalogs and specialized sales/marketing tools.
Research Assistant

Harvard University Psychology Department

(Educational Institution; Research industry)

January 2000 — February 2001 (1 year 2 months)

• Conducted computer-based cognitive experiments with young and elderly adults.
• Recruited new senior/elderly subjects from the Boston/Cambridge area.
• Aided professor with introductory psychology book, including both Web and library research.
• Proofread manuscripts of journal articles and trade books.

Danielle Buczek’s Education

Dartmouth College

B.A. , Psychological and Brain Sciences , 1995 — 2000

• GPA 3.46/4.0, Major GPA 3.7/4.0
• Minor in Women’s Studies

Activities and Societies:

Alpha Xi Delta, UGA