Social Media Manager at SAS
Raleigh-Durham, North Carolina Area
- Current
-
- Social Media Manager at SAS
- Past
-
- Corporate Public Relations at SAS
- Web Sales & Marketing Director at Redeye Distribution
- Editor/Associate Publisher at Eli Research
- Education
-
- Guilford College
- University of North Carolina at Chapel Hill
- Recommended
-
5 people have recommended David B. - Connections
-
227
connections
- Industry
- Computer Software
- Websites
David B. Thomas’s Summary
Marketing communications and public relations professional with almost 20 years experience in corporate, non-profit and entrepreneurial environments. Experience in large and small companies and as a consultant. Strong background in web sales and marketing and actively involved in marketing 2.0 and social media initiatives.
Any opinions expressed are my own and do not represent SAS.
David B. Thomas’s Specialties:
Creating communications strategies, managing communications programs, writing, editing, public relations, branding and identity, web sales and marketing, social media, Web 2.0, marketing 2.0, project management, collateral development, public speaking, presentations
David B. Thomas’s Experience
-
Social Media Manager
SAS
(Computer Software industry)
December 2008 — Present (1 year )
I support SAS' social media efforts by driving our social media strategy, coordinating efforts among stakeholders, helping build relationships online, evaluating new platforms, and coaching and educating colleagues around the world on using new channels.
-
Corporate Public Relations
SAS
(Privately Held; Information Technology and Services industry)
May 2007 — December 2008 (1 year 8 months)
I work with media representatives looking for more information about SAS as a company and our award-winning corporate culture. I also manage our awards program and work on a variety of PR initiatives including social media activities.
-
Web Sales & Marketing Director
Redeye Distribution
(Privately Held; 11-50 employees; Music industry)
2005 — 2007 (2 years )
Managed the development and launch of the company’s web store. Directed all marketing communications including direct email, newsletters, web promotions and contests. Oversaw the IT department and overall technology development effort for three web sites and the web store. As a member of the management team, took a lead role in corporate communications, human resources and strategic planning.
-
Editor/Associate Publisher
Eli Research
(Privately Held; 51-200 employees; Publishing industry)
2003 — 2005 (2 years )
Created and managed business-to-business new product marketing campaigns for newsletters on medical, financial and legal topics. Researched, wrote and managed the production of newsletters. Conducted market research, wrote copy and designed marketing materials for direct mail and web marketing. Served as project manager for production of multiple concurrent campaigns with multiple deadlines. Explored, initiated and implemented cooperative marketing programs with external organizations.
-
Communications Consultant
DBThomas, Inc.
(Computer Software industry)
1995 — 2003 (8 years )
Managed marketing communications and media relations for a variety of clients. Planned and implemented marketing communications programs utilizing print, multimedia, video, presentations, trade shows and events and the World Wide Web. Wrote and managed the production of a wide variety of communications vehicles including brochures, product information collateral, newsletters and media releases. Planned, developed content for and managed the creation of web sites. Developed and implemented internal communications programs.
-
Product Marketing Manager
Nortel
(Public Company; 10,001 or more employees; NT; Telecommunications industry)
2000 — 2001 (1 year )
Worked with product and business line management to plan, create and implement internal and external marketing programs for Nortel Networks products. Planned and implemented marketing communications programs utilizing print, multimedia, presentations, events, the World Wide Web and Nortel Intranet. Acted as internal liaison to marketing, marketing communications and sales organizations.
-
Marketing Communications Manager
Raindrop Geomagic
(Computer Software industry)
1999 — 2000 (1 year )
Worked with product manager and vice president of sales to plan, create and implement marketing and marketing communications programs for Raindrop Geomagic’s software products. Developed branding and messaging for the company and the company’s products. Working with an agency, managed all aspects of the company’s media relations. Developed advertising strategies and created advertising campaigns. Directed the company’s World Wide Web strategy and supervised the site (www.geomagic.com). Managed the company’s trade show program. Planned, wrote and supervised the production of marketing communications collateral.
-
Marketing Communications Contractor
Nortel
(Public Company; 10,001 or more employees; NT; Telecommunications industry)
1996 — 1999 (3 years )
Worked with product managers, engineers and sales teams to plan, create and implement marketing communications programs for Nortel Networks hardware and software products. Created customer presentations for sales and marketing personnel. Provided creative input and project management for a wide variety of communications activities utilizing print, multimedia, presentations, events, the World Wide Web and Nortel Intranet. Wrote, directed and produced videos and appeared onstage at customer presentations.
David B. Thomas’s Education
-
Guilford College
1986 — 1989
-
University of North Carolina at Chapel Hill
History, Political Science 1983 — 1985
Additional Information
David B. Thomas’s Websites:
David B. Thomas’s Interests:
social media, enterprise social media, Web 2.0, social media marketing
David B. Thomas’s Groups:
-
Web Analytics Demystified -
SAS Employees and Users -
Triangle Interactive Marketing Association (TIMA) -
SAS Global Forum 2010 -
2.0 Adoption Council -
SAS Portugal
David B. Thomas’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
