
Senior Marketing Consultant
London, United Kingdom

Senior Marketing Consultant
London, United Kingdom
Commercially-minded manager with experience across all digital marketing channels and services. With agency- and client-side roles in both the UK and US, I have worked with some of the world's most respected brands, delivering award-winning results across media and disciplines.
I have a proven track record as a project- and programme manager for large-scale digital communications initiatives, improving customer satisfaction and increasing sales. Additionally I have experience with major branding projects, user-centred design and strong people management skills.
Digital delivery channels, branding, identity, design, web development, PR, media, Internal and external communications, intranet, marketing & communications, copywriting, project/programme management, business analysis, consulting, information architecture, user experience design.
Industries: Media, Telecoms, Retail, Financial Services, Sport Marketing
(Privately Held; Writing and Editing industry)
October 2009 — Present (2 months)
Senior management role encompassing strategic oversight of operations, planning and client services for this London-based digital media company.
(Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
Independent contractor.
(Privately Held; Financial Services industry)
December 2007 — September 2009 (1 year 10 months)
I managed a communications and product marketing team developing and delivering financial services data and analysis for consumers, IFAs and brokers.
Responsibilities included:
* Serving in the senior management team, developing the strategic vision for product and service delivery.
* Developing a coherent communications programme across all media and discipline, online and off
* Leading and managing a cross-discipline marketing team of communications, PR and creative professionals
* Building and developing strong relationships with customers and other external collaborators, such as the media and government regulators.
* Defining, designing and delivering all internal and external communications activity.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2007 — October 2007 (4 months)
I was responsible for the company’s day-to-day operating activities, including revenue and sales growth; expense, cost and margin control; and monthly, quarterly and annual financial goal management.
(Privately Held; 51-200 employees; Online Media industry)
March 2007 — July 2007 (5 months)
Rufus Leonard is a Top 10 digital marketing agency in London. I guided digital marketing and promotional activities for UK clients, across both the public and private sectors. Responsibilities included initial requirements gathering, stakeholder engagements, pitch writing and strategic consultancy.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2006 — March 2007 (5 months)
Deep-thinking responsibility for through-the-line brand-building and marketing initiatives, focused on digital delivery.
(Privately Held; 11-50 employees; Online Media industry)
May 2003 — October 2006 (3 years 6 months)
Digital strategy for B2B commmunciations consultancy.
(Online Media industry)
March 1999 — March 2003 (4 years 1 month)
Oversight of creative team and CRM duties for new media arm of Chrysalis Group's Rivals.net online sports property.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 1996 — March 1999 (2 years 4 months)
For Tam I served as a key cross-media designer of interactive communications solutions. I produced web sites, video graphics, mulit-media CD-ROM designs and traditional printed material.
MBA , 2004 — 2006
BA , Theatre Arts , 1993 — 1997
Theatre, writing, gym, sport
APG
Best Portal: Rivals.net (New Media Age, 2001)