David Berkowitz

Current

• Director of Emerging Media & Client Strategy at 360i
• Blogger at Inside the Marketers Studio

Past

• Director of Marketing at Viewpoint Corporation
• Director of Marketing at icrossing
• Director of Media Relations / Editor at eMarketer

• Marketing Writer / Technical Writer at Kohman, Inc.

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Education

• State University of New York at Binghamton

Recommended

24 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• 360i
• Blog: Marketers Studio
• Speaking History & Events

David Berkowitz’s Summary

Current Roles:
* Director of Emerging Media & Client Strategy - 360i
* Blogger - MarketersStudio.com
* Columnist - MediaPost's Search Insider and Online Spin (~200 columns to date)

Other Highlights:
* Speaker with iMedia, Digital Hollywood, Consumer Electronics Show (CES), Web 2.0 Expo, Google's Vertical Industry speaker series, OMMA East and West (also Program Co-Chair), Digital Media Wire's Games & Mobile Forum, Ad:Tech (also awards judge), Search Insider Summit (also Program Chair for 5 events), The Wall Street Transcript, Frost & Sullivan, eComXpo, Magazine Publishers of America, iHollywood Forum, DMA, and other events
* Blogger: currently MarketersStudio.com - an Ad Age Power 150 marketing blog; previously Rich Media Today, Reverse Direct Marketing, MarketingVox, AdTechBlog, and nowEurope
* Contributor / Co-Author: The Age of Conversation I and II
* Appeared on CNBC, Bloomberg Radio, Reuters TV, Canada's ROBTv, and quoted at CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB, MediaPost, iMedia Connection, ClickZ, New York Post
* Editorial Advisory Board: Napco's eMarketing + Commerce (eM+C)

Previous Employment Summary
* Director of Marketing with Unicast, rich media technology company
* Director of Marketing with iCrossing, search engine marketing agency
* PR Director, Editor with research firm eMarketer.

David Berkowitz’s Specialties:

marketing, advertising, search engine marketing (SEM), search engine optimization (SEO), writing, interactive marketing, online advertising, strategy, speaking, rich media, emerging media, social media, blogging, blogs, social networks, mobile marketing

David Berkowitz’s Experience

• Director of Emerging Media & Client Strategy

  360i

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  February 2006 — Present (2 years 6 months)

  * Manages Emerging Media Practice that executes client campaigns with social media and other emerging channels, supported by Search Informed Research
  * Works with 360i's clients to develop and implement strategies that integrate word of mouth online marketing with media campaigns and search optimization into one cohesive marketing plan
  * Spearheads 360i's mobile marketing initiatives
  
  I could also sum it up with my quote from the press release about the launch of the Emerging Media Practice:
  
  “Consumers are already talking about the brands we work with, so we’re able to amplify the conversations and bring our clients from the sidelines into the center of these communities. We’re helping our clients contribute to the conversations, build relationships with their most vocal constituents, and communicate in a very personal way with the people who are most eager to listen."

• Blogger

  Inside the Marketers Studio

  (Privately Held; Myself Only; Online Media industry)

  November 2005 — Present (2 years 9 months)

  An Ad Age Power 150 blog, Inside the Marketers Studio covers online marketing, media, technology trends, ideas, and events.

• Director of Marketing

  Viewpoint Corporation

  (Public Company; 51-200 employees; VWPT; Marketing and Advertising industry)

  August 2005 — February 2006 (7 months)

  Joined Viewpoint to revive the Unicast brand via public relations, client communication, thought leadership, and other strategies.

• Director of Marketing

  icrossing

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2004 — July 2005 (1 year 2 months)

  *Managed relations with media, analysts covering interactive marketing
  *Wrote client-centric point-of-view pieces
  *Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
  *Initiated weekly "Search Insider" column for MediaPost
  *Launched ReverseDirectMarketing.com blog
  *Facilitated partnerships
  *Managed print advertising

• Director of Media Relations / Editor

  eMarketer

  (Privately Held; 11-50 employees; Market Research industry)

  January 2001 — May 2004 (3 years 5 months)

  *Provided media with timely statistics and quotes for business/technology stories; led to regular eMarketer mentions in New York Times, Wall Street Journal, USA Today, Reuters, CNET, MediaPost, Jupitermedia, BusinessWeek, Newsweek and other media outlets
  *Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold of the Patricia Seybold Group, Dilbert creator Scott Adams, Vote.com founder and political advisor Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, marketing guru Seth Godin, and 170 others

• Marketing Writer / Technical Writer

  Kohman, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2000 — November 2000 (7 months)

Additional Information

David Berkowitz’s Websites:

• 360i
• Blog: Marketers Studio
• Speaking History & Events

David Berkowitz’s Groups:

Professional: Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), 212 Ad Club of NY, Social Media Club
Alumni: State University of New York (SUNY) at Binghamton Alumni Association Board of Directors, 2001 to 2005, as one of 20 directors representing over 80,000 alumni; Chair, Binghamton Alumni Association Metro NY Steering Committee representing over 30,000 alumni in metro NY area

• Forbes.com New York City Group member
•    KIVA member
•    Mobile Marketing Association member
•    MediaPost's Search Insider Summit member
•    SMX - Search Marketing Expo member
•    Speakers and Panelists member
•    Binghamton University Alumni (and Faculty) member
•    NY:MIEG member
•    Search Engine Land member
•    Fans of Mashable member
•    Business Development Institute (BDI) member

David Berkowitz’s Honors:

*Top rated speaker at several corporate, client events
*Helped 360i earn Search Agency of the Year honors, 2007
*State University of New York (SUNY) at Binghamton Alumni Association Programming Award, 2004

David Berkowitz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch