David Berkowitz

Current

• Senior Director of Emerging Media & Innovation at 360i
• Blogger at Inside the Marketers Studio

Past

• Director of Marketing at Viewpoint Corporation
• Director of Marketing at icrossing
• Director of Media Relations / Editor at eMarketer

• Marketing Writer / Technical Writer at Kohman, Inc.

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Education

• State University of New York at Binghamton

Recommended

26 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog: MarketersStudio.com
• Speaking History & Events
• Twitter: @dberkowitz

David Berkowitz’s Summary

Current Roles:
* Senior Director of Emerging Media & Innovation - 360i
* Blogger - MarketersStudio.com, Ad Age Digital Next
* Columnist - MediaPost's Social Media Insider (~250 columns in this and other series)

Other Highlights:
* Speaker at over 100 events including iMedia, Digital Hollywood, Consumer Electronics Show (CES), Web 2.0 Expo, Google's Vertical Industry speaker series, OMMA East and West (also Program Co-Chair), Ad:Tech (also awards judge), Search Insider Summit (also Program Chair for 5 events), Frost & Sullivan, Magazine Publishers of America, iHollywood Forum, DMA, and others
* Blogger: currently MarketersStudio.com - an Ad Age Power 150 marketing blog, Ad Age Digital Next, 360i Digital Connections; previously Rich Media Today, Reverse Direct Marketing, MarketingVox, AdTechBlog, and nowEurope
* Contributor / Co-Author: The Age of Conversation I and II
* Appeared on CNBC, Bloomberg Radio, Reuters TV, Canada's ROBTv, and quoted in The New York Times, CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB, MediaPost, iMedia Connection, ClickZ, New York Post

David Berkowitz’s Specialties:

marketing, advertising, strategy, social media, search engine marketing (SEM), search engine optimization (SEO), interactive marketing, online advertising, speaking, emerging media, blogging, blogs, social networks, mobile marketing, digital media, earned media

David Berkowitz’s Experience

• Senior Director of Emerging Media & Innovation

  360i

  (Privately Held; Marketing and Advertising industry)

  February 2006 — Present (3 years 10 months)

  * Built and leads strategy for Emerging Media Practice that runs client campaigns with social media and other emerging channels
  * Educates clients across all verticals (including media & entertainment, retail, travel, and CPG) about what's next in digital media, including the latest developments in social media, mobile, search, and other channels
  * Spearheads 360i's mobile marketing strategy
  
  I could also sum it up with my quote from the press release about the launch of the Emerging Media Practice:
  
  “Consumers are already talking about the brands we work with, so we’re able to amplify the conversations and bring our clients from the sidelines into the center of these communities. We’re helping our clients contribute to the conversations, build relationships with their most vocal constituents, and communicate in a very personal way with the people who are most eager to listen."

• Blogger

  Inside the Marketers Studio

  (Privately Held; Market Research industry)

  November 2005 — Present (4 years 1 month)

  An Ad Age Power 150 blog, Inside the Marketers Studio covers digital marketing, media, and technology trends, ideas, and events. Read it at MarketersStudio.com.

• Director of Marketing

  Viewpoint Corporation

  (Public Company; ENLV; Computer Software industry)

  August 2005 — February 2006 (7 months)

  Spearheaded Viewpoint's initiatives to revive the Unicast brand via public relations, client education, and other strategies.

• Director of Marketing

  icrossing

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2004 — July 2005 (1 year 2 months)

  *Managed relations with media, analysts covering interactive marketing
  *Wrote client-centric point-of-view pieces
  *Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
  *Initiated weekly "Search Insider" column for MediaPost
  *Launched ReverseDirectMarketing.com blog
  *Facilitated partnerships
  *Managed print advertising

• Director of Media Relations / Editor

  eMarketer

  (Privately Held; 11-50 employees; Market Research industry)

  January 2001 — May 2004 (3 years 5 months)

  *Provided media with timely statistics and quotes for business/technology stories; led to regular eMarketer mentions in New York Times, Wall Street Journal, USA Today, Reuters, CNET, MediaPost, Jupitermedia, BusinessWeek, Newsweek and other media outlets
  *Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold of the Patricia Seybold Group, Dilbert creator Scott Adams, Vote.com founder and political advisor Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, marketing guru Seth Godin, and 170 others

• Marketing Writer / Technical Writer

  Kohman, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2000 — November 2000 (7 months)

Additional Information

David Berkowitz’s Websites:

• My Blog: MarketersStudio.com
• Speaking History & Events
• Twitter: @dberkowitz

David Berkowitz’s Groups:

Professional: Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), 212 Ad Club of NY, Social Media Club, Word of Mouth Marketing Association (WOMMA), Social Media Ad Consortium SMAC) - Standards Board
Alumni: State University of New York (SUNY) at Binghamton Alumni Association Board of Directors, 2001 to 2005, as one of 20 directors representing over 80,000 alumni; Chair, Binghamton Alumni Association Metro NY Steering Committee representing over 30,000 alumni in metro NY area

•    Mobile Marketing Association
•    MediaPost's Search Insider Summit
•    SMX - Search Marketing Expo
•    NY:MIEG
•    Social Media Advertising Consortium
•    iBreakfast

David Berkowitz’s Honors:

*Top rated speaker at several corporate, client events
* Ad Age "25 Media People You Should Follow on Twitter" (May 2009)
*Helped 360i earn Search Agency of the Year honors, 2007
*State University of New York (SUNY) at Binghamton Alumni Association Programming Award, 2004

David Berkowitz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch