
Co-Founder, Chief Operating Officer
Toronto, Canada Area

Co-Founder, Chief Operating Officer
Toronto, Canada Area
Recent Release
The Rogers Hockey Night MashUp on CBC Sports.
Check it out here hockeynightmashup.cbc.ca.
And read about it on our site here:
http://indusblue.com/tech/rogers-hockey-mashup-on-cbcsports
About me.
My name is Dayton Pereira, I’m the co-founder and Creative Director here at Indusblue. I started this company in 2002 with my brother and business partner, Darren Pereira. It was a time when the online industry exploded (in a bad way) with layoffs at almost every corner. We too were the result of those layoffs. With $3000 between us and the belief that we could do online better than our former employers we started Indusblue.
When you start a company you have to wear several hats so I have been a programmer, a designer, information architect, producer and pretty much everything in between. I have never considered myself a designer because there are better designers than I am, and not a programmer because there are way better programmers than I am. Instead, I have been an aficionado of both worlds the art and science. So imagine an ones and zeros guy that is particular about the type setting of the numbers and the kerning between them. It turns out that those are the traits of a creative director in an interactive agency.
Since we started I have been very fortunate to have some of the most remarkable and talented individuals work at our company and produce what I consider some of the most successful campaigns in this city. We have won several awards for our work which I am very proud of but my crowning glory will be to build the greatest company to work for. At the end of the day this company is built on the people that work here and if Indusblue can be the best place to work
We excel in understanding brands and how to bring internet audiences to brands in interesting and unexpected ways through some wickedly creative design and technology.
New technology, motion graphics, 3D, crazy ideas, marketing trends, data visualization, its all over the map really.
FWA
Cannes Shortlist 2007 - Plungeandplay.com and pushtostart.ca
DMA 2007 - plungeandplay.com peoples choice award
CNMA Winner 2006 Excellence in News and Information - www.cbc.ca/olympics
CNMA Finalist 2005 - www.vivayork.com
ADCC Sliver 2005 - www.vivayork.com
Flash In The Can 2004 - Best Canadian Designer
DMA Self Promotion 2004 - www.indusblue.com
Favourite Website Award - www.indusblue.com
Favourite Website Award - www.real-ads.com
Favourite Website Award - www.vivayork.com