
VP, Marketing
Raleigh-Durham, North Carolina Area

VP, Marketing
Raleigh-Durham, North Carolina Area
Marketing Executive with extensive experience in delivering bookings and revenue growth, P&L management, and strategic communications for emerging companies. Demonstrated business leadership and strategic marketing expertise within healthcare and life science industries. Recognized as creative, performance and results oriented leader with excellent communication and interpersonal skills.
RECENT ACCOMPLISHMENTS:
Led marketing efforts at private, venture-backed software firm that led to successful $48M acquisition (5x trailing revenue)
Introduced six new software products, generating over $30 millions in cumulative sales.
Executed innovative demand generation programs that led to a $12 million growth in sales pipeline and directly contributed over $2 million in bookings during a nine month campaign.
Successfully launched a PR campaign [over a five month period] positioning next generation electronic data capture platform that garnered significant media attention and seven major media wins.
Led a team of marketing professionals in achieving 50% growth in market capitalization.
market entry strategies, marketing execution, demand generation, direct response marketing, strategic planning, sales operations, communications, and web marketing
(Computer Software industry)
2008 — Present (1 year)
Masters , Health Planning, School of Public Health , 1993 — 1995
Bachelors , Biomechanics and Motor Behavior, School of Exercise Science and Physical Education , 1987 — 1992
Certified Pragmatic Product Manager