Experienced BtB software & healthcare marketing executive
Raleigh-Durham, North Carolina Area
Experienced BtB software & healthcare marketing executive
Raleigh-Durham, North Carolina Area
Positioned private, healthcare-focused software firm as market leading provider of mobile clinical information solutions, leading to a $50M (5x trailing revenue)
Introduced six new software products, generating over $50 millions in cumulative sales.
Executed innovative demand generation programs that led to a $12 million growth in sales pipeline and directly contributed over $2 million in bookings during a nine month campaign.
Successfully launched a PR campaign [over a five month period] positioning next generation electronic data capture platform that garnered significant media attention and seven major media wins.
Led a team of marketing professionals in achieving 50% growth in market capitalization during my short tenure [share price has since dropped].
mantra: "you can't manage what you don't measure"
market entry strategies, marketing execution, demand generation, direct response marketing, strategic planning, sales operations, communications, and web marketing
(Computer Software industry)
2008 — Present (less than a year)
(Privately Held; 51-200 employees; Computer Software industry)
June 2007 — February 2008 (9 months)
(Public Company; 51-200 employees; ETWC; Computer Software industry)
October 2006 — June 2007 (9 months)
(Privately Held; 51-200 employees; Computer Software industry)
August 2001 — September 2006 (5 years 2 months)
Masters, Health Planning, School of Public Health, 1993 — 1995
Bachelors, Biomechanics and Motor Behavior, School of Exercise Science and Physical Education, 1987 — 1992
Certified Pragmatic Product Manager