
Photography freelancer at David Wieland
Amsterdam Area, Netherlands

Photography freelancer at David Wieland
Amsterdam Area, Netherlands
I am a 3rd year entrepreneurial student of the controversial interactive/media/design discipline at the Royal Academy of Fine Arts in The Hague, The Netherlands. Entrepreneurial in the sense that the discipline initiated only three years ago. Controversial in the sense that the curriculum tactfully avoids any predictability simply because it's never been written down: students decide the direction of the study, rather than the coordinators and professors, who merely guide the students in their path of development.
This means that we get to decide if we prefer to have more or less control over the projects we get to choose from; whether we want any new subjects or drop others; in the meanwhile we are being taught to understand that design is merely a vehicle, either:
- to convey your message;
- or to hide behind simply because you haven't got anything to say.
It has come to my understanding that the latter more often than not is taking place: that companies are in dire need of communicating a personality which stands out from the crowd. I simply can't understand that in this day and age with so many organisations saturating their own market, why these companies usually spend very little time in developing an identity of their own? Why, in other words, do these companies attire a generic image?
Concept development, branding and identity, graphic design, photography
Interactive Media Design 2006 — 2010 (expected)
Interactive Media Design 2006 — 2010 (expected)
concept development, cross media, japan, TEDtalks, snowboarding, baseball.
Naked Poodle, Mastermundo, Happy Camping 2.0, PICNIC 07, Masters of Emotion