David van der Roest

Director of Product Marketing at Batavia Research

United States
  1. Batavia Research,
  2. Cadence9
  1. Peak Expeditions,
  2. Morgan Stanley Smith Barney,
  3. vdR Group, Inc.
  1. California State University-Fullerton - College of Business and Economics

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My passion for bringing-to-market new technologies in areas such as data-as-a-service, automated marketing, and content management has given me the opportunity to create cutting-edge solutions while participating at virtually all levels in the start-up environment ranging from syndicated fundings to go-to-market strategies.

Specialties: Product Marketing, Data-as-a-Service, Content Marketing, Product Development, B2B Marketing Strategies, SaaS, PaaS, B2B Marketing Strategy, Mountaineering, Freediving


Director Product Marketing

Batavia Research
– Present (1 year 8 months)Orange County, California Area

Since co-founding Batavia Research in 2013, I've been involved in nearly every aspect of the company from syndicated funding to gathering our team of rock star developers and data scientists. This has been very rewarding and has given me the opportunity to apply lessons-learned from pervious ventures. Currently, I'm the "keeper of the vision" and responsible for understanding the ever-changing needs of our clients. I can't wait to see what's in store in 2014!

Co-Founder and Vice President of Marketing

– Present (5 years 1 month)Orange County, California Area

Cadence9 is a hosted platform committed to helping organizations orchestrate content marketing. We've developed both PaaS and SaaS solutions that I've helped develop and bring to market.

Expeditionary Member and Photographer

Peak Expeditions
(5 months)



Morgan Stanley Smith Barney
(5 months)Irvine, CA

Focused primarily on fixed income portfolios and sovereign debt funds. It was an interesting time to be in finance and gave me a front row seat to the economic turmoil that began in 2008.

Business Development and Marketing

vdR Group, Inc.
(2 years 5 months)


Brain Stash
(2 years 2 months)Orange County, California Area

Brain Stash was a hosted online content repository for academic institution which allowed students to access their content from computer labs and managed portals. In 2007 the solution was embedded into a proprietary WCM system and was re-branded as a technology offering by The vdR Group Inc.


Peak Expeditions

Climber and Expedition Photographer
– Present



  • Business Development
  • Web Marketing
  • Marketing Strategy
  • Strategic Partnerships
  • Lead Generation
  • New Business Development
  • Entrepreneurship
  • Marketing
  • Online Advertising
  • Social Media Marketing
  • Market Research
  • Strategic Planning
  • Social Media
  • Business Strategy
  • Sales
  • Strategic Alliances
  • SaaS
  • Product Management
  • Start-ups
  • Salesforce.com
  • Content Management
  • Online Marketing
  • Data-as-a-Service
  • Competitive Analysis
  • Product Marketing
  • Cloud Computing
  • Analytics
  • See 12+  See less


California State University-Fullerton - College of Business and Economics

Bachelor of Arts, Business Finance

Graduated magna cum laude

Activities and Societies: Business Honors Program, The Student Managed Investment Fund

Santa Ana College

Associate Degree, Business

Activities and Societies: Dean's Honor Program


Biology of Self Efficacy(Link)

Franklin Publishing Company
February 2010

Self-Efficacy: The Biology Of Confidence
David Van Der Roest
Kendrick Kleiner
Brian Kleiner, Ph.D.
Self Efficacy: The Biology of Confidence
This paper explores the possibility that there are other factors which
influence motivation at a biological level. Special attention is given to the self-efficacy theory
which I believe best reflects the role human biology plays in confidence and motivation. Current
confidence-building strategies assume that an employee’s confidence level is dictated by their
manager’s ability to inspire. In this paper, the tenants of self-efficacy theory are expanded-on to
accommodate the idea that an individual’s level of workplace confidence is more affected by
the external workplace environment and biological processes than a specific management strategy.
These biological factors are not treated as the “wild card” components in the self-efficacy
model, but rather as tools that can be used (manipulated) by management to enhance workplace
confidence. As it becomes clear how our internal chemistry and biology can influences self-confidence, the focus will shift toward simple management guidelines which will enable businesses to harness this new dimension in...

Additional Info

  1. Interests

    • Data-as-a-Service,
    • Content Marketing,
    • SaaS,
    • PaaS,
    • Applied Network Theory,
    • SRI Investing,
    • Mountaineering,
    • Free Diving,
    • Cloud Computing,
    • Content Publishing,
    • B2B Publishing
  2. Personal Details

  3. Advice for Contacting David

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