SEO Manager at Mediaedge:cia
Manchester, United Kingdom
- Current
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- SEO and Social Media Manager at Mediaedge
- Blogger and Freelance SEO at Good Web Practices
- Past
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- Co-Founder and Internet Marketing Consultant at Good Web Practices
- Online Marketing development and deployment at Schneider Electric
- Training programme development at Schneider Electric
- International marketing strategy development at Fingershield Safety
- Co-organised the largest career fair in The University of Birmingham at AIESEC
- Education
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- Grenoble Ecole de Management - Grenoble Graduate School of Business
- The University of Birmingham
- Université Jean Moulin (Lyon III)
- Recommended
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8 people have recommended David - Connections
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319
connections
- Industry
- Marketing and Advertising
- Websites
David Towers’s Summary
I would like to continue working in online marketing in central Manchester, utilising the knowledge and skills I have developed during my work and studies.
David Towers’s Experience
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SEO and Social Media Manager
Mediaedge
(Public Company; WPPGY; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
Joined MEC with the task of growing MEC Manchester's SEO team: I have helped structure the SEO offer, dramatically increase client base and significantly grow revenue.
Day to day, I work with clients to improve their search engine rankings and deploy social media strategies. Over the past year, I have worked with a broad range of clients at MEC including: Haribo, MBNA (Bank of America), TomTom, Sony Ericsson, Expedia, Berghaus, Univadis, Love Food, Transform Medical Group, ITC Classics, Regus and Pleasure Beach Blackpool. -
Blogger and Freelance SEO
Good Web Practices
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
- Blog at GoodWebPractices about online marketing
- Work freelance with a number of UK and US Charities and SMEs
(Full list available on request) -
Co-Founder and Internet Marketing Consultant
Good Web Practices
(Marketing and Advertising industry)
January 2008 — September 2008 (9 months)
- Developed idea and realised website design.
- Sourced graphic designer and gained sponsorship.
- Pitched to potential clients and presented completed work to customers.
- Analysed and advised numerous businesses on web marketing strategies, search engine optimisation, return on investment and website design. -
Online Marketing development and deployment
Schneider Electric
(Public Company; SU; Electrical/Electronic Manufacturing industry)
February 2008 — June 2008 (5 months)
- Pioneered the use of new online marketing channels and reporting tools within department.
- Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
- Created search engine optimisation documentation and resources that were circulated within Schneider Electric.
- Worked with Schneider Electric country offices in the deployment of online marketing tools. -
Training programme development
Schneider Electric
(Public Company; 10,001 or more employees; SU; Electrical/Electronic Manufacturing industry)
August 2007 — January 2008 (6 months)
- Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
- Liaising with management, developed the training programme based upon a solutions selling approach.
- Created resources for the hotel sectors vertical intranet based upon the training plan. -
International marketing strategy development
Fingershield Safety
(Privately Held; 11-50 employees; Business Supplies and Equipment industry)
June 2005 — August 2006 (1 year 3 months)
[Two summer internships: Total of 4 months experience]
- Created and implemented a marketing strategy for entry into the US market (valued at over $113,000,000).
- Personally responsible for Fingershield’s online marketing strategy: sales rose by 28% within 8 weeks.
- Awarded; 'Most enterprising student in the Greater Manchester region' by Shell Technology Enterprise Programme in 2005 for outstanding achievement demonstrated during the placement. -
Co-organised the largest career fair in The University of Birmingham
AIESEC
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
September 2003 — November 2003 (3 months)
- Liaised with 50 recruitment companies to attend the event.
- Gained corporate sponsorship.
- Managed a team of 15 students to promote the fair.
- Managed a budget of €10,000.
David Towers’s Education
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Grenoble Ecole de Management - Grenoble Graduate School of Business
Master in International Business , 2006 — 2007
*Awarded with Distinction.
Received 20/20 for dissertation entitled "A study into online marketing strategy formation within SMEs". Contact me for a copy. -
The University of Birmingham
Bachelor of International Business Commerce , 2002 — 2006
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Université Jean Moulin (Lyon III)
DEUF (Diplôme d'Etudes Universitaire Françaises), SELF (Study in English, Learning French program) , 2004 — 2005
Additional Information
David Towers’s Websites:
David Towers’s Groups:
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AIESECAlumni -
LinkedSEO -
Schneider-Electric -
Grenoble Ecole de Management Graduate Network, GEM (OFFICIAL GROUP) -
Joomla! -
Manchester SEO
David Towers’s Honors:
'Most Enterprising Student in the Greater Manchester region'
Awarded by Shell Technology Enterprise Programme in 2005 for the achievement and initiative shown following my summer placement at Fingershield Safety.
