David Towers

SEO Manager at Mediaedge

Manchester, United Kingdom

Current
  • SEO Manager at Mediaedge
  • Blogger and Freelance SEO at Good Web Practices
Past
  • Co-Founder and Internet Marketing Consultant at Good Web Practices
  • Marketing development and deployment at Schneider Electric
  • Training programme development at Schneider Electric
  • International marketing strategy development at Fingershield Safety
  • Co-organised the largest career fair in The University of Birmingham at AIESEC
Education
  • Grenoble Ecole de Management - Grenoble Graduate School of Business
  • The University of Birmingham
  • Université Jean Moulin (Lyon III)
Connections
184 connections
Industry
Marketing and Advertising
Websites

David Towers’s Summary

I would like to continue my international business career working in an innovative company in the Manchester area, utilising the knowledge and skills I have developed during my work and studies.


David Towers’s Experience

  • SEO Manager

    Mediaedge

    (Public Company; WPPGY; Marketing and Advertising industry)

    September 2008Present (11 months)

    Consulting with clients to improve their search engine rankings

  • Blogger and Freelance SEO

    Good Web Practices

    (Marketing and Advertising industry)

    January 2008Present (1 year 7 months)

  • Co-Founder and Internet Marketing Consultant

    Good Web Practices

    (Marketing and Advertising industry)

    January 2008September 2008 (9 months)

    - Developed idea and realised website design.
    - Sourced graphic designer and gained sponsorship.
    - Pitched to potential clients and presented completed work to customers.
    - Analysed and advised numerous businesses on web marketing strategies, search engine optimisation, return on investment and website design.

  • Marketing development and deployment

    Schneider Electric

    (Public Company; 10,001 or more employees; SU; Electrical/Electronic Manufacturing industry)

    February 2008June 2008 (5 months)

    - Pioneered the use of new online marketing channels and reporting tools within department.
    - Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
    - Created search engine optimisation resources that were circulated within Schneider Electric.
    - Worked with Schneider Electric country offices in the deployment of online marketing tools.

  • Training programme development

    Schneider Electric

    (Public Company; 10,001 or more employees; SU; Electrical/Electronic Manufacturing industry)

    August 2007January 2008 (6 months)

    - Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
    - Liaising with management, developed the training programme based upon a solutions selling approach.
    - Created resources for the hotel sectors vertical intranet based upon the training plan.

  • International marketing strategy development

    Fingershield Safety

    (Privately Held; 11-50 employees; Business Supplies and Equipment industry)

    June 2005August 2006 (1 year 3 months)

    [Two summer internships: Total of 4 months experience]

    - Created and implemented a marketing strategy for entry into the US market (valued at over $113,000,000).
    - Personally responsible for Fingershield’s online marketing strategy: sales rose by 28% within 8 weeks.
    - Awarded; 'Most enterprising student in the Greater Manchester region' by Shell Technology Enterprise Programme in 2005 for outstanding achievement demonstrated during the placement.

  • Co-organised the largest career fair in The University of Birmingham

    AIESEC

    (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

    September 2003November 2003 (3 months)

    - Liaised with 50 recruitment companies to attend the event.
    - Gained corporate sponsorship.
    - Managed a team of 15 students to promote the fair.
    - Managed a budget of €10,000.


David Towers’s Education

  • Grenoble Ecole de Management - Grenoble Graduate School of Business

    Master in International Business , 20062007

    Awarded with Distinction

  • The University of Birmingham

    Bacherlor of International Business Commerce , 20022006

  • Université Jean Moulin (Lyon III)

    DEUF (Diplôme d'Etudes Universitaire Françaises), SELF (Study in English, Learning French program) , 20042005


Additional Information

David Towers’s Websites:

David Towers’s Groups:

  •    AIESECAlumni
  •    LinkedSEO
  •    Schneider-Electric
  •    Grenoble Ecole de Management (Graduate School of Business) Alumni
  •    Grenoble Ecole de Management Graduate Network, GEM (OFFICIAL GROUP)
  •    Joomla!
  •    Manchester SEO

David Towers’s Honors:

'Most Enterprising Student in the Greater Manchester region'
Awarded by Shell Technology Enterprise Programme in 2005 for the achievement and initiative shown following my summer placement at Fingershield Safety.


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