Greenberg Brand Strategy
Entrepreneurial CFO and operations expertise for start-ups, small- and medium-sized businesses.
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Financial and operational leader that helps turn entrepreneurial energy into profitable growth. Takes a disciplined, thoughtful but dynamic approach to analysis, planning, back-end systems, and keeping stakeholders aligned in the pursuit of ever-better performance.
Hands-on experience with 200+ companies. Most passionate about companies that care about doing a great job for customers, running a tight ship, and treating stakeholders as partners in pursuit of a mission. Radical transparency welcomed.
* Profit and cash flow optimization; cost control; financial analysis, planning and modeling; budgets; debt financing; financial education/open book management; monthly close cycle; financial statement preparation, revenue recognition, tax compliance; shareholder wealth creation
* Team leadership (experience running up to 12-person team)
* Business and strategic planning
* International subsidiary and vendor relationships
* Risk Management: contracts, compliance, and internal processes
* Human Resources: PEOs, compensation plans, org chart development, staff development
* NetSuite-OneWorld, QuickBooks, Excel, Mac/PC, MS Office, Google Apps for Business, SmartSheet and other SaaS.
Greenberg is a strategic consultancy integrating research, design, and patterns thinking to help businesses transform and grow. We work with some of the world’s most respected brands, building insight-based strategy, design-led narrative and activation tools that help companies change and transform. These include Chipotle, CNBC, Dell, Intel, Microsoft, Nike, Starbucks, Sony, and US Bank.
At various times since the late 1990's, helped the company grow its capacity to serve clients: adding offerings (from pure Qual to a mix of Qual, humanQuant, design, and video), regional presence (Singapore office), and internal client service teams to handle larger, more complex, and higher impact client initiatives.
Outsource CFO to small- and medium-sized businesses.
1 Columbia Design is an interior design and space planning firm that works with single family residential, multi-unit apartment, and light commercial clients in the S.F. Bay Area and Los Angeles areas.
Volunteer financial advisor at this wonderful "one room schoolhouse" Iyengar yoga studio. I consult with the Studio's Director on matters pertaining to financial analysis, planning, and accounting, as well as the Studio's overall business plan.
As a CFO Consultant at this 12-person CPA firm, responsible for all facets of client management of small business clients: business development, goal setting, accounting systems oversight, financial analysis and planning, coordination with tax department.
This eight-person boutique financial services company provided small business CFO and QuickBooks / accounting services to clients in a range of industries.
As a CFO Consultant at this eight-person CPA firm, responsible for all facets of client management for small business clients: business development, goal setting, accounting systems oversight, financial analysis and planning, coordination with tax department.
Provided bookkeeping and financial management services to help small business owners improve their financial performance.
Staffed the Special Services desk: custom orders for building materials and contractor services.
Opened and managed the Northern California division of this national appliance repair, reuse, and recycling company. Revenue streams included retail appliance sales, scrap metal sales, and public utility service contracts for hazardous waste removal and safe disposal.
High quality Iyengar yoga instruction and community in the East Bay. http://www.adelineyoga.com/
Small business development center.
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