Helping others "be the voice" in their industry
San Francisco Bay Area
- Current
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- Founder at Spark Media Solutions, LLC
- On air Reporter at Clear Channel Radio (Green960 KKGN-AM Oakland/San Francisco)
- Journalist/Producer (Sole Proprietorship)
- Past
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- Analyst at Guidewire Group
- New Media Director at Publicis Dialog
- Content Manager at TechTV (formerly ZDTV)
- Media Systems Supervisor at EURO RSCG Tatham
- Education
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- Washington University in St. Louis - Olin Business School
- Recommended
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- Websites
David Spark’s Summary
More than thirteen years in tech journalism in radio, TV, print, and online. Plus ten years experience in advertising. Spark Media Solutions helps companies create a company-branded media network so they can build an industry voice. That "voice" and information provides the answers people need as they're going through the decision making process to buy your product.
You can also think of us as offering that middle layer between agencies and new media vendors as we build custom published and new media campaigns.
David Spark’s Specialties:
Content management, custom publishing, social media, new media, consulting, editing, writing, TV production, tech journalism, comedy writing.
David Spark’s Experience
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Founder
Spark Media Solutions, LLC
(Privately Held; 1-10 employees; Media Production industry)
April 2007 — Present (1 year 6 months)
Creation and management of editorial, production, distribution, and social media.
We don't replace public relations, marketing, branding, or Web development. Rather, our goal is to work alongside those services to build and maintain your editorial and industry conversational voice.
Our formula:
1. Assessment of your audience
2. Editorial development
3. Efficient production
4. Expanding and exposing distribution channels
5. Building and managing social media relations
6. Repeat
Want to get recognized quickly in your industry? Ask me about launching your company-branded media network at your live event. -
On air Reporter
Clear Channel Radio (Green960 KKGN-AM Oakland/San Francisco)
(Marketing and Advertising industry)
2006 — Present (2 years)
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Journalist/Producer
Sole Proprietorship
(Sole Proprietorship; Myself Only; Writing and Editing industry)
January 1996 — Present (12 years 9 months)
Write, edit, and produce for print, radio or TV a variety of tech news stories, case studies, humorous commentary, “how-to” articles, and software and hardware reviews. Produced editorial for more than 25 media outlets including:
eWEEK
Wired.com
PCWorld
KQED - Regular contributor for "This Week in Northern California"
Green 960 (Formerly The Quake) - Weekly technology radio segment, "The Spark Minute"
Smart Computing
FamilyPC
PC Computing
Hemispheres
Men's Health
Yahoo! Internet Life
Streaming Media
T3
Edge
Internet Underground -
Analyst
Guidewire Group
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 2007 — February 2008 (1 year 2 months)
Consult and write industry white papers and profiles of emerging technology companies. Areas of interest are Web applications, video technologies, mobile technologies, and advertising distribution technologies plus new B2B technologies.
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New Media Director
Publicis Dialog
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
November 2003 — June 2006 (2 years 8 months)
- Launched agency’s new media division. Educating, developing, and building new media campaigns—mobile advertising, interactive TV, blogging, and podcasting.
- Host of The Communications Insider, a weekly podcast sponsored by Sprint.
As Managing Editor
- Launched agency’s custom publishing division.
- Managed a team of writers to rewrite and relaunch a 1700 page business site for Sprint with yearly budget of $1.5 million.
- Wrote, edited, planned, and managed writers for development of Microsoft Business Solutions newsletter. -
Content Manager
TechTV (formerly ZDTV)
(Public Company; 201-500 employees; Broadcast Media industry)
April 1998 — April 2001 (3 years 1 month)
- Provided direction for TechTV’s news programming. Shows included TechTV News, Silicon Spin (a roundtable talk show), and Cybercrime.
- Editorial supervisor for multiple programs
- Produced field segments
- Wrote weekly tech rumor segment, Spencer the Katt.
On-Air Talent - Appeared on almost every show on TechTV.
- Had weekly segments on Computer Shopper and Working the Web.
- Participated frequently as a panelist on Silicon Spin.
- Provided how to demonstrations for The Screen Savers and Call for Help. -
Media Systems Supervisor
EURO RSCG Tatham
(Marketing and Advertising industry)
1993 — 1996 (3 years)
Managed systems and wrote planning and buying programs for the media buying and planning departments.
David Spark’s Education
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Washington University in St. Louis - Olin Business School
BSBA, Business, Mathematics, 1986 — 1990
David Spark’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
