
Managing Director 4TM Social Media
Inverness, United Kingdom

Managing Director 4TM Social Media
Inverness, United Kingdom
Media and Social Media
consultant
workshop leader
speaker
facilitator
for the use of social media and collaborative web technologies by organisations.
I help organisations understand how to get the most from social media to manage reputation, communication and interaction with customers for marketing, lead generation, research and consultation.
Over 10 years experience of the project managed application of new technology to facilitate organisational growth, improvement and culture change in both public and private sectors.
corporate change, enterprise 2.0, participation, collaboration, social media, social networks, web 2.0, marketing database, creative industries, film, tv, hospitality, tourism, destination management, wikinomics, project management, project director, programme management, business adviser, balanced scorecard, financial systems, EFQM
(Information Technology and Services industry)
2007 — Present (2 years)
Social Media strategy, speaking and training specialists.
(Information Technology and Services industry)
October 2000 — Present (8 years 10 months)
Affordable Solutions for Marketing Clusters of Businesses, Skills, Resources and Locations
- Rock solid databases, easily maintained
- Customisation and flexibility built in
- Analytics and statistics to measure and prove effectiveness
- Revenue generation through advertising and membership
We also provide business transformation and IS consulting.
(Information Technology and Services industry)
2005 — 2006 (1 year)
(Government Agency; 5001-10,000 employees; Information Technology and Services industry)
April 1996 — October 2000 (4 years 7 months)
Responsible for the implementation of telematics policy in the organisation.
(Government Agency; 5001-10,000 employees; Government Administration industry)
October 1990 — November 1995 (5 years 2 months)
Business analysis, solution design, programming.
Master of Arts , Accountancy and Economics , 1987 — 1990
Social Media, social networks, applied technology, training and presentations, geocaching, walking, community radio.
The Competitiveness Institute
SFEDI accredited business adviser.
Led team which twice won Scottish Enterprise e-Business awards.