
Experienced Technology Executive
San Francisco Bay Area

Experienced Technology Executive
San Francisco Bay Area
Over twenty-three years building software products and engineering organizations.
Forming and managing great software development organizations, agile (scrum, XP) software engineering, product management, SaaS operations, digital media commerce and advertising, enterprise software, product design, software usability, and technical communications.
(Public Company; LLNW; Internet industry)
May 2009 — Present (7 months)
Lead Products & Services at Limelight's Mobility & Monetization Solutions group resulting from acquisition of Kiptronic, Limelight's first acquisition.
I'm responsible for software development, QA, customer support, technical operations, and product management. The MMS group within Limelight operates very much as an entrepreneurial, autonomous business unit, with the same agility and speed of a startup.
The combination of Limelight Networks’ distributed computing and delivery platform with Kiptronic’s device-targeting and dynamic ad insertion technologies will allow us to provide the world’s largest media and entertainment companies a streamlined and scalable solution.
(Computer Software industry)
January 2005 — Present (4 years 11 months)
I provide business, product, process and technology advice to startup companies and established teams looking to do something new. I provide input and feedback on business plans, system architecture, product development processes, and user interface design. I write technical whitepapers and business requirements documents.
(Privately Held; Online Media industry)
September 2007 — May 2009 (1 year 9 months)
Kiptronic provides an ad serving platform for publishers of digital audio and video content. Kiptronic’s Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device (web pages, iPhones, iPods, video-capable mobile phones). The company serves major media publishers around the world like CBS, Sony, MTV Networks, New York Times, The Guardian, The Economist, Autoweek, and NBC. I'm responsible for engineering, product, operations, and professional services.
Kiptronic was acquired by Limelight Networks in May 2009.
(Privately Held; Music industry)
September 2007 — January 2008 (5 months)
Continue to provide technical and strategic advice to SNOCAP.
(Privately Held; Music industry)
July 2005 — August 2007 (2 years 2 months)
SNOCAP, Inc. was the first end-to-end provider of digital licensing and copyright management services for the digital music marketplace. I was responsible for the company's technology and the engineering organization building SNOCAP's digital registry, retail interfaces, and direct-to-consumer MyStore. SNOCAP powered MySpace's first music commerce offering. SNOCAP Opt-Tunz provided the music identification and monitoring interface used to implement a rev-share model between imeem, the major music labels, and independent artists. Music uploaded to imeem is identified by SNOCAP technology and playback is tracked, providing rightsholders a pro-rata share of advertising revenue.
SNOCAP was acquired by imeem in 2008.
(Privately Held; Computer Software industry)
December 1999 — July 2005 (5 years 8 months)
Kenamea was founded by the co-founder of Weblogic, and pioneered the development of messaging middleware for the Internet. This infrastructure brings bi-directional, event-driven messaging to clients running in the browser, on the desktop, and on handheld devices, while maintaining guaranteed once-and-only-once message delivery. We used techniques in '99 and '00 that would later be called "AJAX". Kenamea later developed an enterprise application that combines real-time alerting, collaboration, and workflow targeted at the financial services sector.
As VP of Engineering I was responsible for software development, QA, interaction design, technical documentation, IT, and product delivery.
Kiptronic was acquired by Scivantage (http://www.scivantage.com/) in 2005.
(Public Company; FIC; Computer Software industry)
May 1998 — December 1999 (1 year 8 months)
Fair Isaac Corporation (NYSE:FIC) is the leader in Decision Management, transforming business by making every decision count. FICO uses predictive analytics to help businesses automate, improve and connect decisions across organizational silos and customer lifecycles.
I managed the development organization responsible for desktop and client-server credit application processing and adaptive control system. I lead the development of an n-tier workflow system for credit origination using Microsoft enterprise technology (MTS, MSMQ, DCOM, MS SQL Server). I directed corporate UI design, providing design resources to development teams across the organization. I refined the practice of requirements specification, design, change management, and iterative development.
(Public Company; VAR; Medical Devices industry)
July 1988 — May 1998 (9 years 11 months)
Varian (NasdaqGS: VARI) develops (among a myriad of other products) chemical separation and analysis instrumentation and data systems. During my 10 years with the company, I had progressive responsibility in the Chromatography Systems Division, coordinating development, QA, tech pubs, and product management for multiple concurrent development efforts. I was integrally involved in establishing engineering standards to attain ISO 9001 certification, and participated in numerous quality audits. I championed computer-human interaction principals, publishing several papers and case studies based on my experience.
(Public Company; Biotechnology industry)
June 1986 — July 1988 (2 years 2 months)
Bio-Rad Laboratories ((NYSE: BIO) has played a leading role in the advancement of scientific discovery for over 50 years by providing a broad range of innovative tools and services to the life science research and clinical diagnostics markets.
I developed real-time embedded software for analytical instrumentation and PC-based instrument control. I evaluated emerging windowing systems for desktop computers for feasibility with laboratory applications. I developed one of the first real-time data acquisition and control systems based on the nascent Windows platform.
(Medical Devices industry)
October 1984 — June 1986 (1 year 9 months)
I developed embedded software for cardiac output monitors used in critical care environments (assembly language and PL/M on 8051 and 8086 chips). All software had to undergo strict FDA review, and I learned disciplines such as code reviews and coverage testing. I also developed test harnesses on PCs and algorithms on the VAX to support the engineering effort.
In 1985, American Edwards was acquired by Baxter International Inc.
BS , Computer Science , 1981 — 1985
Software product development, agile development practices, digital media, AJAX technologies, human-computer interaction, music, sports
Chairperson - Terminology Standardization Committee - Association for Downloadable Media,
ACM, BayCHI, Project Management Institute
For selected publication references see "ACM publications" under my websites, ADM