David Rocci

Current

Franchise Owner & Area Developer at Liberty Tax Service
Realtor & Investor at Rock Realty Team
Consultant - IT & Marketing at Various Clients

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Past

District Sales Manager at Verizon Wireless
President and Sole Proprietor at Global X Technologies
Corporate Account Executive at SunCom/AT&T Wireless

Founder and Operations Director at Brainwave Productions, LLC

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1 more...

Education

Keller Graduate School of Management of DeVry University
DeVry University
Virginia Polytechnic Institute and State University

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Recommended

17 people have recommended David

Connections

317 connections

Industry

Marketing and Advertising

David Rocci’s Summary

Entrepreneur with wide-ranging experience - I don't limit myself to specific industries; I consider myself an opportunist. My skill set is built upon a sales, marketing and business development foundation and I enjoy the application of technology to drive these results. I love to get my hands dirty and I have an unrelenting passion for self-improvement and continual education. Creative vision and overwhelming persistence help me visualize projects from conception to delivery.

My primary goal with participating in this network is to share my expertise and build lasting relationships with people I can rely on for industry specific intelligence/experience. A common phrase of networking groups is "givers gain" - the more you give, the more you get.

With that being said, if there is anything I can do to help anyone or answer questions, please do not hesitate to contact me. I'd love to see this become an active group of contributors that each of us can turn to for support.

If you are viewing my public profile, please create a free account with LinkedIN to view my detailed profile. Recommendations and detailed work history are available once you login. Also, access to my connections are open if you are interested in networking with them.

David Rocci’s Experience

Franchise Owner & Area Developer

Liberty Tax Service

(Privately Held; Accounting industry)

April 2006 — Present (3 years 8 months)

Franchise Owner: April 2006 - present. Liberty Tax Service was founded in 1997, Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founder and CEO John T. Hewitt has 38 years of tax industry experience, the most of any CEO in the tax preparation business. Hewitt is also the founder of Jackson Hewitt Tax Service (NYSE: JTX). Liberty Tax Service (www.libertytax.com) operates over 3,000 offices throughout the United States and Canada.

Area Developer: January 2008 - present. I own the development rights (sales and support) for approximately 45 franchise territories in Massachusetts; 26 of them individually and an additional 19 through a partnership called TenForty Partners, Inc. The total development area includes Boston (Suffolk County), the South Shore, Cape Cod and the Islands.

Liberty Tax has a proven franchise operating system:
* As a Liberty Tax Service franchise owner, you'll profit from our comprehensive turnkey business model.
* You'll benefit from our creative marketing program that generates high visibility in a way that is cost-efficient and easy-to-implement.
* Our corporate team and family of franchisees are accessible resources that are eager to share "best practices".
* We offer a substantial training program and one-on-one assistance.
* We will help you implement your business plan and grow your franchise business.

We only approve a limited number of franchisees every year and are selling out quickly. The area development program has been sold out and individual franchise opportunities are going quickly. Let me know how I can help you achieve your small business ownership goals.
Realtor & Investor

Rock Realty Team

(Real Estate industry)

June 2004 — Present (5 years 6 months)

I hang my real estate license with Homelife Realty and Financial. The primary purpose of this license is for personal investment reasons; RRT is the vehicle for managing my rental properties and any residential or commercial transactions I complete.
Consultant - IT & Marketing

Various Clients

(Information Technology and Services industry)

November 2003 — Present (6 years 1 month)

Diabco Life Sciences, LLC: Information Systems infrastructure planning; strategic technology deployment; social media marketing development; web 2.0 technology implementation

Internal Asset Management, Inc: Start-up financial planning (budget, pro-forma, cash-flow, balance sheet); state and federal regulatory filings; contract negotiations; domain registration and configuration; preliminary information technology planning.

Facility IT Group, Inc: Start-up financial planning (budget, pro-forma, cash-flow, balance sheet); state and federal regulatory filings; capital raising techniques; general strategy planning.

Liberty Tax Service: Tax industry blogger (www.libertytax.com/taxlounge); social media marketing strategy; eSmartTax HTML coding; eSmartTax reject code handling and graphic tutorial development.
District Sales Manager

Verizon Wireless

(Public Company; Telecommunications industry)

March 2004 — May 2006 (2 years 3 months)

• Implemented a company-wide employee appreciation and incentive program – productivity spiked 12% in the first month and leveled at nearly 4-6% per month from inception

• Strategic coordination with superiors and timely execution helped launch two new sales centers (retail and business to business under one roof) and exceed anticipated gross profit margins by nearly 212% year over year while reducing churn to 1.2%; well below industry average

• Developed, maintained and grew territories through B2B cold calling, field interaction with sub-agent dealers and retail staff

• Created and implemented strategic, cooperative marketing ventures for maximizing gross profit, ARPU and vertical product integration (data, insurance, accessory add-ons) while solidifying our brand within the community
President and Sole Proprietor

Global X Technologies

(Privately Held; 11-50 employees; Telecommunications industry)

June 2002 — March 2004 (1 year 10 months)

This company was my first experience with retail operations. I flung myself into business ownership after learning the ins and outs of the wireless business while a Corporate Account Executive for SunCom/AT&T (now Cingular). I sold this company and moved to Chicago to learn more about multiple unit operation.

• Coordinated, negotiated, funded and launched an authorized retail wireless agency operating from two locations to sell wireless service for nTelos, US Cellular and SunCom/AT&T

• Maintained accounts payable and receivable, payroll, federal and state withholdings, retail sales and use taxes in addition to the sales and marketing development required to sustain the units

• Designed market penetration materials ranging from radio commercials and print media to flyers, event sponsoring and special event hosting to boost product sales
Corporate Account Executive

SunCom/AT&T Wireless

(Public Company; 5001-10,000 employees; Telecommunications industry)

June 2000 — June 2002 (2 years 1 month)

• Seven time Sales Excellence award winner and leading sales associate throughout my tenure as Wireless Sales Specialist in the entire Mid-Atlantic region for SunCom/AT&T Wireless

• Worked the New River Valley territory in soliciting business to business sales by conducting cold-calling, compiling and working sales lead lists, maintaining a sales funnel, quoting prices and credit terms, negotiating discount rates, preparing sales contracts and weekly reports

• Attended weekly BNI (Business Network International) and Chamber Events; resolved a wide array of customer service issues ranging from technical handset inquiries to complex, multi-line billing issues

• Implemented marketing, prospecting and sales recruiting techniques alongside tasks such as profit/loss calculation, sales forecasting, and training as WSS prior to Corporate Account Executive promotion
Founder and Operations Director

Brainwave Productions, LLC

(Privately Held; 11-50 employees; Internet industry)

October 1998 — June 2002 (3 years 9 months)

• Founded web development/database integration company and maintained responsibilities including online advertising, marketing, sales, finances, press releases, interviews and accounting – managed upwards of 30 programmers, graphic artists and administrative staff members

• Terms for the sale of this company are protected by confidentiality agreements.

David Rocci’s Education

Keller Graduate School of Management of DeVry University

MBA , Concentrations: Finance, Accounting & Information Systems Management , 2007 — 2009

Activities and Societies:

Sigma Beta Delta
DeVry University

Bachelor of Science , Project Management , 2005 — 2007

Activities and Societies:

Summa Cum Laude
Virginia Polytechnic Institute and State University

1998 — 2003

Additional Information

David Rocci’s Groups:

Freemasonry Matteson Lodge, Shorewood Chamber of Commerce, American Management Association, National Association of Realtors, Three Rivers Association of Realtors, Young Entrepreneurs Organization