David Polley

Current

• President and Owner at Polley Direct Copywriting & Consulting

Past

• Sr. Marketing Communications Specialist at Medica
• President/Owner at Polley Direct (Self-employed)
• Marketing Communications Specialist at Laserfiche

• Copywriter at Lakeshore Learning Materials

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Education

• St. Cloud State University

Recommended

6 people have recommended David

Connections

101 connections

Industry

Marketing and Advertising

Websites

• My Company
• Twitter

David Polley’s Summary

I create strategies that draw more targeted traffic to your website, help visitors find exactly what they're looking for, and turn your website into a lead-generating, sales-producing machine.

David Polley’s Specialties:

Services: Email marketing, e-newsletters, website copy and content, blogs, search engine optimization (SEO), search engine marketing (SEM)

Industry experience: Healthcare, software, education, consumer foods

David Polley’s Experience

• President and Owner

  Polley Direct Copywriting & Consulting

  (Marketing and Advertising industry)

  March 2008 — Present (1 year 9 months)

• Sr. Marketing Communications Specialist

  Medica

  (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

  April 2006 — March 2008 (2 years )

  • Edited e-mail, Web and print communications to brokers and corporate clients.
  • Led transition from text e-mail newsletters to HTML: design, implementation and reporting.
  • Brought projects through multiple levels of review to meet tight deadlines.
  • Simplified complex concepts while maintaining accuracy and brand identity.
  • Integrated key messages across all media.

• President/Owner

  Polley Direct (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  June 2005 — April 2006 (11 months)

• Marketing Communications Specialist

  Laserfiche

  (Privately Held; 51-200 employees; Computer Software industry)

  January 2000 — June 2005 (5 years 6 months)

  • Responsible for mapping out vertical and horizontal marketing strategies and overseeing demand generation programs for enterprise content management (ECM) software
  • Supervise graphic design team in all direct marketing and advertising campaigns
  • Optimized Google AdWords landing pages, increasing conversions by 400% while reducing expenditures by 30%
  • Managed budget from initial guerilla marketing to current $1 million-plus
  • Directed communications for customer relationship program which doubled loyalty revenue
  • Led company-wide promotional campaign resulting in 30% product revenue increase

• Copywriter

  Lakeshore Learning Materials

  (Privately Held; 201-500 employees; Consumer Goods industry)

  1999 — 2000 (1 year )

  • Researched products, wrote and proofread copy in four catalogs for distributor of educational toys and supplies
  • Interacted with multiple departments to create weekly internal newsletter
  • Brainstormed new product names with product developers

David Polley’s Education

• St. Cloud State University

  BS , Mass Communications: Advertising , September 1987 — December 1991

  Activities and Societies:

  Chronicle Newspaper, KVSC Radio, Ad Club, Volleyball Club

Additional Information

David Polley’s Websites:

• My Company
• Twitter

David Polley’s Interests:

Guitar, entrepreneurship, classic literature, skiing, PS2, hiking, camping, and spending time at the beach with my wife and daughter.

David Polley’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Health Informatics Technology (HIT)
•    eMarketing Association Network
•    St Cloud State University Alumni
•    Medical Marketing & Communications Group
•    Healthcare Information and Management Systems Society
•    MarketingProfs
•    Business Marketing Association - Minnesota
•    AFSCSU Alumni
•    Minnesota Health Strategy and Communications Network, Inc. (MHSCN)

David Polley’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• getting back in touch