David Pidsley

David Pidsley

CEO & Chief Data Strategist

London, United Kingdom
Information Technology and Services

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and David Pidsley know in common
  • Get introduced to David Pidsley
  • Contact David Pidsley directly

View David's full profile

David Pidsley's Overview

  • Systems Analyst at Verseca
  • Business Systems Analyst at Chainworks
  • Managing Director at Sound Choice (EU)
  • Client Relationship Manager at Continental Capital Management
  • Advertising Editor at Atel Group
  • Assistant Developer at Immersive Education
  • Digital Imagery Analyst at Focusing Ltd
  • Assistant Continuity Analyst at JPMorgan Chase
  • Canford School

500+ connections


David Pidsley's Summary

David is currently serving up best-in-industry midmarket solutions by combining web services to turn big data into business intelligence, using data analytics, to deliver near-zero marginal cost solutions for profit.

• CEO & Chief Data Strategist at Cause Analytics
The essential Business Intelligence service dedicated to midsized organisations that want to anticipate change, get ahead and win the race.

• Head of Social Marketing & Analytics for UNIT4
World’s 4th largest ERP software company. Help prepare them for a $1.6bn sale.

• Strategic Advisor to DfID, NHS.
Whitepapers for Cabinet Office, Intellect UK. UK Ambassador for Civil Society at The Open Knowledge Foundation

• Managing Director, Europe, Sound Choice
World’s largest record label +10,000 tracks (2004). Hundreds on Spotify.
UK’s 1st: 'low cost' multiformat DVD player (£99) the PCK-1000 (2004).
UK’s 1st: premium MP3 ringtone downloads for a mobile: ‘Scooby-Doo’ (£2.99).
UK’s 1st: digital tracking system that embeds covert watermarks in audio files which can be detected over the air, without requiring DRM.

• Worked with University of Oxford, Intel, JPMorgan Chase & Continental Capital Management.

David Pidsley's Skills & Expertise

  1. Entrepreneurship
  2. Start-ups
  3. New Business Development
  4. Management Consulting
  5. Strategic Planning
  6. Marketing Strategy
  7. Program Management
  8. Proposal Drafting
  9. Business Intelligence
  10. Data Mining
  11. Data Analysis
  12. Requirements Analysis
  13. Analysis
  14. Business Analysis
  15. Social Media
  16. Social Entrepreneurship
  17. Social Analytics
  18. Social Innovation
  19. Problem Solving
  20. Open Innovation
  21. E-commerce
  22. SaaS
  23. Research
  24. ERP
  25. Cloud Computing
  26. Public Sector
  27. Strategy
  28. Big Data
  29. Business Intelligence Projects
  30. Data Warehouse Architecture
  31. Data Wrangling
  32. Data Warehousing
  33. Data Integration
  34. Data Analytics
  35. Foresight
  36. Business Innovation
  37. Growth Strategies
  38. Cost Savings Strategies
  39. Risk Analysis
  40. Fraud Detection
  41. Local Economic Development
  42. Transparency
  43. Cost Transparency
  44. Spend Management
  45. Self-Service Solutions
  46. Cloud Security
  47. Cyber-security
  48. Privacy Protection
  49. Social Collaboration
  50. Social Media Measurement

View All (50) Skills View Fewer Skills

David Pidsley's Experience

CEO & Chief Data Strategist

Cause Analytics

Privately Held; 1-10 employees; Information Technology and Services industry

June 2012Present (2 years 4 months) Regent House 316, Beulah Hill, London, UK.

Aware of the limitations of the ERP software used by countless midsized organisations, David risked 80% his accrued net worth to build an independent team of Business Intelligence (BI) specialists to unleash the massive potential of fully automated data crunching on the midmarket. He founded Cause Analytics with the belief that the organisations which anticipate change by combining their enterprise data with open data will "win the race against all odds" in today's complex and disruptive environment. During two years in 'stealth mode', the company's platform was road-tested to deliver simpler, faster, lower risk and more affordable custom dashboards via the Cloud. David began applying the focus of the service toward enabling better decision-making so that its customers can achieve growth, savings and a positive local impact. His experience in many sectors has come together to provide what is "the essential Business Intelligence service". The company is beginning to impact its target sectors of manufacturing, retail, education, charities, information technology, professional services, natural resources, logistics, finance, local government, central government, emergency services and healthcare sectors.

Strategic Analyst

UNIT4 Business Software

Public Company; 1001-5000 employees; UNIT4; Computer Software industry

June 2011May 2012 (1 year) Bristol, United Kingdom

David's work in linking communities through data drew the attention of the Managing Director of UNIT4, a global Enterprise Resource Planning (ERP) software provider. She asked him to help their customers in embracing social and technology change. David led a team of twelve in the design and delivery of a year-long social marketing and global employee adoption programme that involved deployment of a cloud CRM (Customer Relationship Management) system for social-selling, along with a new social analytics platforms for measuring brand impact, competitive intelligence and furthering market research.

He autonomously proposed and then brought together a team to launch the UNIT4 Data Services strategy, consulted local government authorities on financial transparency and achieved cost savings through data-driven decision making. His experience in running a social enterprise put him in the lead on advising the National Health Service (NHS) and academies on formation of spin-outs Mutuals for procurement and finance Shared Services. His insights and relationships within the Open Data community helped the Department for International Development (DfID) improve their data quality and effectiveness. As the primary author of the company's UK Cabinet Office's white-paper consultation submission on Open Government and Intellect's government consultation on Open Data within the public sector, he fulfilled his mission of making a positive impact on government policy, which changed in many respects thereafter.

Social Entrepreneur & Open Data Analyst

Pidsley & Associates

April 2010May 2011 (1 year 2 months) London, United Kingdom

As a social entrepreneur and seasoned data analyst, David built upon his charity management experience to get small 'p' political by advancing the case for Open Government. He led a drive for Open Data about Charities. Discovering this was no small feat, he linked up communities through social media and collaborated with some of the 'superheroes' of civil society on projects for a 'post-bureaucratic' UK. He publicly advocated for national change across Europe as an Ambassador for Civil Society at the Open Knowledge Foundation and was recognised as an effective leader bringing the Free Software and Government Transparency activism communities to the attention of business leaders. He delivered unprecedented cost savings to adopters and set in motion their data strategies for building citizen empowerment apps using best-practices.

Nonprofit; Myself Only; Nonprofit Organization Management industry

April 2009March 2010 (1 year) Lymington, Hampshire, United Kingdom

Having accrued capital and wanting to apply business practices in a social enterprise, David built a Charity Foundation and brought together a team around the concept of free-market localism. He ran the two year social entrepreneurship and venture philanthropy project to establish voluntary sector support for local start-ups in a time of significant economic instability, informing government strategy on the Big Society and Third sector digital innovation.

Systems Analyst


April 2008March 2009 (1 year) Oxford, United Kingdom

Post-merger with Chainworks, David resurrected his strategy to capitalise on the emerging digital music services market as Systems Analyst & Developer for Verseca. He led the development of a digital file-tracking and auditing system that embeds covert watermarks in audio files which can be detected over the air, without requiring digital rights management (DRM) systems. It was white-labelled and sold to a public-private consortium, along with its simple colour-coded monitoring dashboard. He played an important role in educating diverse stakeholders through whitepapers, documentation and reports about complex Internet-scale dynamics. His work helped them discern real world problems from anecdote, trivia and noise which was rife in the decision-making of the industry-giants. When it came down to needing robust project management experience, which it often did, David helped European universities systematically evaluate digital projects in terms of maturity, capability and risk, with a view to commercialisation and technology transfer. He was in charge of establishing an innovation and ethics policy, and his work led to an increase in investment by 35%, as well as a spin-out company with a sound business case.

Business Systems Analyst


December 2005March 2008 (2 years 4 months) Southampton, United Kingdom

After picking-through research about the half of Software-as-a-Service (SaaS) companies that survived the Dot-com bubble, David poured his energy into the consumerisation of eCommerce solutions around open source software and Amazon Web Services, at Chainworks. Diligently applying and communicating engineering best-practices, his self-funding development of a second generation of Internet-based business software (later known as Web 2.0) led to more effective eCommerce and customer relationship management in the small-medium business (SMB) marketplace. David led the acquisition of Intellectual Property (IP), Cloud computing infrastructure and subsequent penetration of high growth Small-Medium Business (SMB) markets, including: fitness & health, food & lifestyle, independent record labels, tourism and accommodation. Through broad and deep experience with SMBs, he learned how a corporate focus on financial outcomes, rather than technology products (which he prudently outsourced), often lead to greater success. David led the company's merger with Verseca, a predictive algorithm spin-out of De Montfort University.

Managing Director

Sound Choice (EU)

April 2004January 2006 (1 year 10 months) London, United Kingdom

The first and largest karaoke company in the USA, the Slep-Tone Entertainment Corporation, known for their Sound Choice brand, invested in David's proposal, initially made in passing conversation, to establish a bridgehead for them into the unsaturated European marketplace. He delivered dividends in twelve months: (i) leading the globalisation of its manufacturing to Shenzhen, China; (ii) aggressive expansion of EU sales distribution networks through high street music stores; and the (iii) voracious adoption of many disruptive innovations abound in the broadcasting, music and film sectors at the time. His pocket-sized team stormed onto the market with the UK's first 'low cost' multiformat DVD player and sold the UK's first MP3 realtone ringtone for mobile phones through partnerships with premium-billing providers and national entertainment magazines. Consequently, Sound Choice became the forerunner in the digitisation of the backing-track industry as the World largest recording label in terms of number of artists, singles and albums in its catalogue; which are now available by the tens of thousand on popular digital music services like Spotify. As a lifelong guitarist and drummer, David liked running industry exhibitions at music and mobile technology trade-shows to developed distribution relationships whilst having fun among Europe’s media industry, before selling-up in anticipation of the double decline of the DVD and the mass digitisation of free music and videos.

Client Relationship Manager

Continental Capital Management

June 2002September 2002 (4 months) Jersey, United Kingdom

On being approached by former colleagues at JPMorgan Chase, David set about championing new investment funds for Continental Capital Management. He was valued in negotiations by combining accurate record keeping, guaranteed confidentiality and reading-between-the-lines at C-level meetings. David gave Continental the edge with long-distance, non-English language speaking clients by routinely researching regional cultures and courtesies prior to sales engagements, as well as demonstrating a willingness to travel on short notice.

Advertising Editor

Atel Group

June 2002July 2002 (2 months) Bournemouth, United Kingdom

Four-generations of family and siblings in Education and communications must have rubbed-off on him: David picked-up on his earlier success in monetising journalism by taking the lead at Atel Group's Adult Education division. Initially on a six-month pro bono basis, he ran the publication of a research journal to assist people with learning difficulties and mobility constraints to access equal opportunities in the workplace. With his strong and humorous editorial commentary as Advertising Editor, a readership hockey-curve ensued. His two month interim management role reflected ‘mission complete’: successful adoption of the journal by Human Resources specialists and thought-leadership for the engagement of emerging medical, legal and financial service advertisers.

Assistant Developer

Immersive Education

Public Company; 1-10 employees; E-Learning industry

April 2002May 2002 (2 months) Oxford, United Kingdom

After a period of highly individualistic work, David reached out to Immersive Education to participate in the design of personalised and creative team learning software. With the support of the University of Oxford and Intel, he developed storytelling tools that entertain and encourage learning through exploration. As Assistant Software Developer at Immersive Education he picked-up Agile software development and 'zero-inboxing'. He has been Getting Things Done® - fast, ever since.

Digital Imagery Analyst

Focusing Ltd

Privately Held; 1-10 employees; Photography industry

July 2001December 2001 (6 months) Bournemouth, United Kingdom

Noticing that digital image-analysis skills were in short supply at the document libraries he used, David stepped-up to a market opportunity for interim contractors to gain the high-tech competence of those who operate photographic restoration technologies - with attention to detail. He quickly learnt the art and in the words of his customers, “the before-after transformation of our old photographs was worth every penny”.

Assistant Continuity Analyst

JPMorgan Chase

Public Company; 10,001+ employees; JPM; Financial Services industry

April 2001May 2001 (2 months) Bournemouth, United Kingdom

David launched into a career in the computing services industry, winning a placement with JPMorgan Chase as an Assistant Continuity Analyst - someone had to interpret the performance of distributed financial trading systems, and that was him. He sniffed-out shortcomings and documented external 'black swan' events that might trigger disaster recovery plans, or that could be resolved ahead of time, before the alarms start flashing.

David Pidsley's Education

Canford School

Computer Science, Business Management, Biology and Physics


Grade: A-Level

Born in Southampton, England, David Pidsley was educated at Canford, Dorset – a scholar of Biology, Physics, Computer Science and Business Management at A-Level. His interest in commercialising Bioinformatics led to studying Biology, self-financed through the sales of the facilities management software he'd built in between classes. He imported and sold wireless network infrastructure widgets and ran two 'alternative media' advertising publications.

David Pidsley's Additional Information


enterprise, innovation, data analytics, cloud computing, strategies, corporate, charity, community, technology, software security, architecture, learning, ecommerce, visualisations, modelling, science, biology, evolution, crowd psychology, linguistics, anthropology, language, policy, globalisation, democracy, homelessness, psychology, sailing, fishing, sea, swimming, gardening, vegetables, herbs, doves, smokery, beekeeping, cuisine, local produce, home grown, literature, science fiction, volunteering

Groups and Associations:


Honors and Awards:

Dorset County Champion - Shot Put - U19 Field Athletics

Contact David for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View David Pidsley’s full profile to...

  • See who you and David Pidsley know in common
  • Get introduced to David Pidsley
  • Contact David Pidsley directly

View David's full profile