CEO & Chief Data Strategist
- London, United Kingdom
- Information Technology and Services
David Pidsley's Overview
- CEO & Chief Data Strategist at Cause Analytics
- Strategic Analyst at UNIT4 Business Software
- Social Entrepreneur & Open Data Analyst at Pidsley & Associates
- Founder at Lymington Foundation
- Systems Analyst at Verseca
- Business Systems Analyst at Chainworks
- Managing Director at Sound Choice (EU)
- Client Relationship Manager at Continental Capital Management
- Advertising Editor at Atel Group
- Assistant Developer at Immersive Education
- Digital Imagery Analyst at Focusing Ltd
- Assistant Continuity Analyst at JPMorgan Chase
- Canford School
David Pidsley's Summary
David is currently serving up best-in-industry midmarket solutions by combining web services to turn big data into business intelligence, using data analytics, to deliver near-zero marginal cost solutions for profit.
• CEO & Chief Data Strategist at Cause Analytics
The essential Business Intelligence service dedicated to midsized organisations that want to anticipate change, get ahead and win the race.
• Head of Social Marketing & Analytics for UNIT4
World’s 4th largest ERP software company. Help prepare them for a $1.6bn sale.
• Strategic Advisor to DfID, NHS.
Whitepapers for Cabinet Office, Intellect UK. UK Ambassador for Civil Society at The Open Knowledge Foundation
• Managing Director, Europe, Sound Choice
World’s largest record label +10,000 tracks (2004). Hundreds on Spotify.
UK’s 1st: 'low cost' multiformat DVD player (£99) the PCK-1000 (2004).
UK’s 1st: premium MP3 ringtone downloads for a mobile: ‘Scooby-Doo’ (£2.99).
UK’s 1st: digital tracking system that embeds covert watermarks in audio files which can be detected over the air, without requiring DRM.
• Worked with University of Oxford, Intel, JPMorgan Chase & Continental Capital Management.
David Pidsley's Skills & Expertise
- New Business Development
- Management Consulting
- Strategic Planning
- Marketing Strategy
- Program Management
- Proposal Drafting
- Business Intelligence
- Data Mining
- Data Analysis
- Requirements Analysis
- Business Analysis
- Social Media
- Social Entrepreneurship
- Social Analytics
- Social Innovation
- Problem Solving
- Open Innovation
- Cloud Computing
- Public Sector
- Big Data
- Business Intelligence Projects
- Data Warehouse Architecture
- Data Wrangling
- Data Warehousing
- Data Integration
- Data Analytics
- Business Innovation
- Growth Strategies
- Cost Savings Strategies
- Risk Analysis
- Fraud Detection
- Local Economic Development
- Cost Transparency
- Spend Management
- Self-Service Solutions
- Cloud Security
- Privacy Protection
- Social Collaboration
- Social Media Measurement
David Pidsley's Experience
CEO & Chief Data Strategist
Privately Held; 1-10 employees; Information Technology and Services industry
June 2012 – Present (2 years 4 months) Regent House 316, Beulah Hill, London, UK.
Aware of the limitations of the ERP software used by countless midsized organisations, David risked 80% his accrued net worth to build an independent team of Business Intelligence (BI) specialists to unleash the massive potential of fully automated data crunching on the midmarket. He founded Cause Analytics with the belief that the organisations which anticipate change by combining their enterprise data with open data will "win the race against all odds" in today's complex and disruptive environment. During two years in 'stealth mode', the company's platform was road-tested to deliver simpler, faster, lower risk and more affordable custom dashboards via the Cloud. David began applying the focus of the service toward enabling better decision-making so that its customers can achieve growth, savings and a positive local impact. His experience in many sectors has come together to provide what is "the essential Business Intelligence service". The company is beginning to impact its target sectors of manufacturing, retail, education, charities, information technology, professional services, natural resources, logistics, finance, local government, central government, emergency services and healthcare sectors.
Public Company; 1001-5000 employees; UNIT4; Computer Software industry
June 2011 – May 2012 (1 year) Bristol, United Kingdom
David's work in linking communities through data drew the attention of the Managing Director of UNIT4, a global Enterprise Resource Planning (ERP) software provider. She asked him to help their customers in embracing social and technology change. David led a team of twelve in the design and delivery of a year-long social marketing and global employee adoption programme that involved deployment of a cloud CRM (Customer Relationship Management) system for social-selling, along with a new social analytics platforms for measuring brand impact, competitive intelligence and furthering market research.
He autonomously proposed and then brought together a team to launch the UNIT4 Data Services strategy, consulted local government authorities on financial transparency and achieved cost savings through data-driven decision making. His experience in running a social enterprise put him in the lead on advising the National Health Service (NHS) and academies on formation of spin-outs Mutuals for procurement and finance Shared Services. His insights and relationships within the Open Data community helped the Department for International Development (DfID) improve their data quality and effectiveness. As the primary author of the company's UK Cabinet Office's white-paper consultation submission on Open Government and Intellect's government consultation on Open Data within the public sector, he fulfilled his mission of making a positive impact on government policy, which changed in many respects thereafter.
Social Entrepreneur & Open Data Analyst
Pidsley & Associates
April 2010 – May 2011 (1 year 2 months) London, United Kingdom
As a social entrepreneur and seasoned data analyst, David built upon his charity management experience to get small 'p' political by advancing the case for Open Government. He led a drive for Open Data about Charities. Discovering this was no small feat, he linked up communities through social media and collaborated with some of the 'superheroes' of civil society on projects for a 'post-bureaucratic' UK. He publicly advocated for national change across Europe as an Ambassador for Civil Society at the Open Knowledge Foundation and was recognised as an effective leader bringing the Free Software and Government Transparency activism communities to the attention of business leaders. He delivered unprecedented cost savings to adopters and set in motion their data strategies for building citizen empowerment apps using best-practices.
Nonprofit; Myself Only; Nonprofit Organization Management industry
April 2009 – March 2010 (1 year) Lymington, Hampshire, United Kingdom
Having accrued capital and wanting to apply business practices in a social enterprise, David built a Charity Foundation and brought together a team around the concept of free-market localism. He ran the two year social entrepreneurship and venture philanthropy project to establish voluntary sector support for local start-ups in a time of significant economic instability, informing government strategy on the Big Society and Third sector digital innovation.
April 2008 – March 2009 (1 year) Oxford, United Kingdom
Post-merger with Chainworks, David resurrected his strategy to capitalise on the emerging digital music services market as Systems Analyst & Developer for Verseca. He led the development of a digital file-tracking and auditing system that embeds covert watermarks in audio files which can be detected over the air, without requiring digital rights management (DRM) systems. It was white-labelled and sold to a public-private consortium, along with its simple colour-coded monitoring dashboard. He played an important role in educating diverse stakeholders through whitepapers, documentation and reports about complex Internet-scale dynamics. His work helped them discern real world problems from anecdote, trivia and noise which was rife in the decision-making of the industry-giants. When it came down to needing robust project management experience, which it often did, David helped European universities systematically evaluate digital projects in terms of maturity, capability and risk, with a view to commercialisation and technology transfer. He was in charge of establishing an innovation and ethics policy, and his work led to an increase in investment by 35%, as well as a spin-out company with a sound business case.
Business Systems Analyst
December 2005 – March 2008 (2 years 4 months) Southampton, United Kingdom
After picking-through research about the half of Software-as-a-Service (SaaS) companies that survived the Dot-com bubble, David poured his energy into the consumerisation of eCommerce solutions around open source software and Amazon Web Services, at Chainworks. Diligently applying and communicating engineering best-practices, his self-funding development of a second generation of Internet-based business software (later known as Web 2.0) led to more effective eCommerce and customer relationship management in the small-medium business (SMB) marketplace. David led the acquisition of Intellectual Property (IP), Cloud computing infrastructure and subsequent penetration of high growth Small-Medium Business (SMB) markets, including: fitness & health, food & lifestyle, independent record labels, tourism and accommodation. Through broad and deep experience with SMBs, he learned how a corporate focus on financial outcomes, rather than technology products (which he prudently outsourced), often lead to greater success. David led the company's merger with Verseca, a predictive algorithm spin-out of De Montfort University.
Sound Choice (EU)
April 2004 – January 2006 (1 year 10 months) London, United Kingdom
The first and largest karaoke company in the USA, the Slep-Tone Entertainment Corporation, known for their Sound Choice brand, invested in David's proposal, initially made in passing conversation, to establish a bridgehead for them into the unsaturated European marketplace. He delivered dividends in twelve months: (i) leading the globalisation of its manufacturing to Shenzhen, China; (ii) aggressive expansion of EU sales distribution networks through high street music stores; and the (iii) voracious adoption of many disruptive innovations abound in the broadcasting, music and film sectors at the time. His pocket-sized team stormed onto the market with the UK's first 'low cost' multiformat DVD player and sold the UK's first MP3 realtone ringtone for mobile phones through partnerships with premium-billing providers and national entertainment magazines. Consequently, Sound Choice became the forerunner in the digitisation of the backing-track industry as the World largest recording label in terms of number of artists, singles and albums in its catalogue; which are now available by the tens of thousand on popular digital music services like Spotify. As a lifelong guitarist and drummer, David liked running industry exhibitions at music and mobile technology trade-shows to developed distribution relationships whilst having fun among Europe’s media industry, before selling-up in anticipation of the double decline of the DVD and the mass digitisation of free music and videos.
Client Relationship Manager
Continental Capital Management
June 2002 – September 2002 (4 months) Jersey, United Kingdom
On being approached by former colleagues at JPMorgan Chase, David set about championing new investment funds for Continental Capital Management. He was valued in negotiations by combining accurate record keeping, guaranteed confidentiality and reading-between-the-lines at C-level meetings. David gave Continental the edge with long-distance, non-English language speaking clients by routinely researching regional cultures and courtesies prior to sales engagements, as well as demonstrating a willingness to travel on short notice.
June 2002 – July 2002 (2 months) Bournemouth, United Kingdom
Four-generations of family and siblings in Education and communications must have rubbed-off on him: David picked-up on his earlier success in monetising journalism by taking the lead at Atel Group's Adult Education division. Initially on a six-month pro bono basis, he ran the publication of a research journal to assist people with learning difficulties and mobility constraints to access equal opportunities in the workplace. With his strong and humorous editorial commentary as Advertising Editor, a readership hockey-curve ensued. His two month interim management role reflected ‘mission complete’: successful adoption of the journal by Human Resources specialists and thought-leadership for the engagement of emerging medical, legal and financial service advertisers.
Public Company; 1-10 employees; E-Learning industry
April 2002 – May 2002 (2 months) Oxford, United Kingdom
After a period of highly individualistic work, David reached out to Immersive Education to participate in the design of personalised and creative team learning software. With the support of the University of Oxford and Intel, he developed storytelling tools that entertain and encourage learning through exploration. As Assistant Software Developer at Immersive Education he picked-up Agile software development and 'zero-inboxing'. He has been Getting Things Done® - fast, ever since.
Digital Imagery Analyst
Privately Held; 1-10 employees; Photography industry
July 2001 – December 2001 (6 months) Bournemouth, United Kingdom
Noticing that digital image-analysis skills were in short supply at the document libraries he used, David stepped-up to a market opportunity for interim contractors to gain the high-tech competence of those who operate photographic restoration technologies - with attention to detail. He quickly learnt the art and in the words of his customers, “the before-after transformation of our old photographs was worth every penny”.
Assistant Continuity Analyst
Public Company; 10,001+ employees; JPM; Financial Services industry
April 2001 – May 2001 (2 months) Bournemouth, United Kingdom
David launched into a career in the computing services industry, winning a placement with JPMorgan Chase as an Assistant Continuity Analyst - someone had to interpret the performance of distributed financial trading systems, and that was him. He sniffed-out shortcomings and documented external 'black swan' events that might trigger disaster recovery plans, or that could be resolved ahead of time, before the alarms start flashing.
David Pidsley's Education
Computer Science, Business Management, Biology and Physics
1999 – 2004
Born in Southampton, England, David Pidsley was educated at Canford, Dorset – a scholar of Biology, Physics, Computer Science and Business Management at A-Level. His interest in commercialising Bioinformatics led to studying Biology, self-financed through the sales of the facilities management software he'd built in between classes. He imported and sold wireless network infrastructure widgets and ran two 'alternative media' advertising publications.
David Pidsley's Additional Information
enterprise, innovation, data analytics, cloud computing, strategies, corporate, charity, community, technology, software security, architecture, learning, ecommerce, visualisations, modelling, science, biology, evolution, crowd psychology, linguistics, anthropology, language, policy, globalisation, democracy, homelessness, psychology, sailing, fishing, sea, swimming, gardening, vegetables, herbs, doves, smokery, beekeeping, cuisine, local produce, home grown, literature, science fiction, volunteering
- Groups and Associations:
CHARTERED INSTITUTE OF MANAGEMENT, ACMI, CHARTERED INSTITUTE OF MARKETING,ACMI
- Honors and Awards:
Dorset County Champion - Shot Put - U19 Field Athletics
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