
► Visibility Expert ► Social Media Strategist ► UK Editor, Next Web Blog ►Twitter: clarocada
Edinburgh, United Kingdom

► Visibility Expert ► Social Media Strategist ► UK Editor, Next Web Blog ►Twitter: clarocada
Edinburgh, United Kingdom
3 more...
► In 5 seconds: I make you visible, legible, credible and profitable online.
► An expert in online visibility, I add gravitas and authority to your individual and corporate footprint online. I improve online reputation and visibility for ambitious entrepreneurs and corporations.
► I write for and advise The Next Web Blog, closely associated with the Next Web Annual Conference held in April in Amsterdam, focusing on what's next on the web, with an audience of European Web Startups, Online Influentials, Entrepreneurs and VCs
► Co-author of the book 'Age of Conversation 2.0', now available as ebook, paperback or limited edition hardback at at http://www.lulu.com/ageofconversation
► Professional speaker on a number of topics - see http://digitalbiographer.com/about-david-petherick-digital-biographer/public-speaking-details/
► As co-founder and Director of Russian Communications (1993), NewsBase (1995) and Clarocada (2005), I have a track record for connecting people, finding partners, building alliances, and matching ideas with opportunities, and am always open to new ideas and avenues for collaboration.
► I speak Russian and Spanish, have placed content on Page 1 Position 1 of Google within 40 minutes, and am 'The world's first Digital Biographer', according to the BBC.
► Summary: I enable outstanding individual and corporate visibility and credibility using social media - working with social network profiles, blogs, lifestreaming, web sites, search marketing and microblogs, and integrate these with key events, products and conferences to engage your customers.
►► Office +44 8456 58.90.58
►► Email david@also.cc
►► http://twitter.com/clarocada
Public Speaking, LinkedIn Profiles, Digital Biography, Online profiles, Profile Makeovers, Online Reputation Management, Visibility, Personal Branding, Online Identity, Twitter, Marketing Startups, Search Marketing, Microblogging, Russia, Blogging, Social Media Management.
MA , English Literature, English Language, Spanish , 1982 — 1986
Was awarded ultimate accolade by National Musical Express (NME) when they lifted my three-page 'postcards' article about New Order / The Wake tour, and reproduced my article format exactly a month after my original was published. Orchestrated and stage-managed the famous "520 Black Ballons" demonstration against student tuition fees - 7 column photo in National press resulted, and the government actually backed down.
Secondary Education 1976 — 1982
Won house photographic competion 2 years in succession. Photographs and articles regularly in official and pupil-published school magazines.
social media, online networks, photography, literature, spain, russia, blogs, public speaking, conference enhancement
Federation of Small Businesses, UK Web Design Association, Knol Roll, Jock Tamson's Bairns
Language Ambassador to Scottish Government.
No Jargon Web Award in 2005.
I won numerous Russian prizes at School, and was Orchestra Manager & Photographer for multi-gig trip to Italy when 17, taking over 500 slides with a BBC sound recording as an AV documentary.