► 2.0 Speaker & Writer ► Social Media Strategist ►► I make your online profiles work harder than you do.
Edinburgh, United Kingdom
- Current
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- Creative Director at Digital Biographer
- Chief Executive at Certain Host
- Director & Ossociate at Clarocada Limited
- Director at NewsBase
- Director at Russian Communications
- Past
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- Business Development Manager at Jyve
- Principal at Edinburgh Media Factory
- Education
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- The University of Edinburgh
- George Heriot's School
- Recommended
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16 people have recommended David - Connections
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- Industry
- Online Media
- Websites
David Petherick § Digital Biographer’s Summary
► My current work is focused on adding gravity to individual and corporate footprints through online profiles.
I enable individuals, authors and executives to achieve outstanding visibility and credibility through the design and promotion of their blogs, vlogs, social network profiles and podcasts.
I call this digital biography, and I am 'The Digital Biographer', according to the BBC - http://news.bbc.co.uk/1/hi/technology/6900376.
► I make words make sense, and am skilled in grasping and creating new ideas and strategic connections from this.
► I find partners, forge alliances, match ideas with opportunities, and am always open to new avenues for collaboration and synergy. I am an excellent writer with fluent Russian and good Spanish language expertise.
I also write for The Next Web Blog, closely associated with the Next Web Annual Conference held in April in Amsterdam, focusing on what's next on the web, with an audience of Web Startups, Influentials and VCs.
► See http://thenextweb.org
David Petherick § Digital Biographer’s Specialties:
Branding and Identity, Search Marketing, Direct response marketing, Web tools, Joint Ventures, Matchmaking, Russia, Spain, Toolbars, Digital Biography, Blogging and RSS, Digital Biography, Online profiles, Profile Makeovers.
David Petherick § Digital Biographer’s Experience
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Creative Director
Digital Biographer
(Privately Held; 1-10 employees; Internet industry)
June 2006 — Present (2 years 2 months)
Your online profiles are your first (and often your last) chance to make an impression online. No matter how impressive your online contribution to discussions, groups, clubs, assisting and advising others - your profile is the touchstone and reference point. It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room.
Have a Digital Biographer ensure your footprint is in the right place, and is the right shoe size, whether you are an individual, or organisation.
As featured on BBC News 24, BBC Radio Wales, and The Times - see http://digitalbiographer.com -
Chief Executive
Certain Host
(Privately Held; 11-50 employees; Internet industry)
January 2006 — Present (2 years 7 months)
Reliable Business Web Hosting. US Service Levels and Pricing, with 24/7 US, UK and AU Service. Data Center in Fremont, California in USA, Data Centre in Maidenhead in UK.
It only took us 11 years to create this. See http://www.certainhost.com -
Director & Ossociate
Clarocada Limited
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2005 — Present (3 years 6 months)
Making words make sense in web copy, web structure and customer acquisition strategies, direct marketing and referring partners to three-day training modules in Barcelona to help you open doors, communicate effectively, and simply persuade customers. This is mainly in English, but also in Russian and Spanish, working from Edinburgh London Barcelona and Moscow.
And it's Ossociate, not Associate. More open... -
Director
NewsBase
(Privately Held; 11-50 employees; Publishing industry)
July 1995 — Present (13 years 1 month)
As a co-founder, and initially Operations Director, I helped build the engines and systems here, then got good people to make them sing. Which they are doing!
Now very much a hands-off role as I am pursuing new ventures, but I remain a director, shareholder, and occasional adviser.
NewsBase publishes news on energy, banking, telecom & oil & gas sectors in emerging markets (FSU, Caspian, Africa, Latin America, China, Middle East), serving global operators in 50+ countries around the world. -
Director
Russian Communications
(Privately Held; 1-10 employees; Translation and Localization industry)
November 1993 — Present (14 years 9 months)
Making words make sense for organisations working in Russia - from managing translation to setting up meetings, interpreters, private jets.
Quality, quietly, quickly. And discreetly - most customers are recommended personally. -
Business Development Manager
Jyve
(Privately Held; 1-10 employees; Internet industry)
March 2006 — February 2007 (1 year)
The Skypecard and Jyve Community combine to offer value-added plug-ins for Skype users. I developed partnerships with online communities and portals in Europe to enable the JyvePro plugin, allowing one to monetise one's time, in real time, through Skype and other IM software.
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Principal
Edinburgh Media Factory
(Writing and Editing industry)
September 1986 — November 1993 (7 years 3 months)
Copywriting, print buying, design and promotion work for one-man-bands to PLCs.
Freelanced for numrous ad agencies, marketing consultancies and event management companies.
David Petherick § Digital Biographer’s Education
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The University of Edinburgh
MA, English Literature, English Language, Spanish, 1982 — 1986
Was awarded ultimate accolade by National Musical Express (NME) when they lifted my three-page 'postcards' article about New Order / The Wake tour, and reproduced my article format exactly a month after my original was published. Orchestrated and stage-managed the famous "520 Black Ballons" demonstration against student tuition fees - 7 column photo in National press resulted, and the government actually backed down.
- Activities and Societies:
- Writer, Columnist, Photographer and ultimately News Editor at award-winning "Student" Newspaper. Deputy Editor of "Midweek".
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George Heriot's School
Secondary Education 1976 — 1982
Won house photographic competion 2 years in succession. Photoraphs and articles regularly in official and pupil-published school magazines.
- Activities and Societies:
- First Orchestra (Flute), Orchestra Manager for 2 European Tours, Treasurer Literarary & Dramatic Society (Elected 2 years), Debating Team, Cross Country.
Additional Information
David Petherick § Digital Biographer’s Websites:
David Petherick § Digital Biographer’s Interests:
2.0, social media, online networks, diving, photography, literature, spain, russia, web usability, web logs, blogs, blogging, blonging, training structures, e-books, biography
David Petherick § Digital Biographer’s Groups:
Ecademy, Xing, Russo-British Chamber of Commerce, Federation of Small Businesses, UK Web Design Association
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The Next Web Conference & Blog member
David Petherick § Digital Biographer’s Honors:
Language Ambassador to Scottish Government. No Jargon award for Clarocada.com web site in 2005. Daughter featured in "Princess" Magazine (my proudest achievement) and also she was published in a published poetry anthology at age 7.
I won numerous Russian prizes at School, along with winning photographic competition twice, was Orchestra Manager for multi-gig trip to Italy when 17, taking over 500 slides with sound recording as a documentary.
I am a language ambassador for the Scottish Government.
David Petherick § Digital Biographer’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
