David J. Neff

Current
Education
  • The University of Texas at Austin
Connections
496 connections
Industry
Non-Profit Organization Management

David J. Neff’s Summary

EDUCATION
Bachelor of Science in Public Relations Dec 2000
Minor in Business Foundations
University of Texas in Austin

EXPERIENCE
American Cancer Society - Austin, Texas
Director of Online Communications
Feb 2001 – Present

- Works directly with volunteers and staff on all aspects of building, maintaining and updating American Cancer Society – High Plains Division Web Sites and promotions. Serves staff and constituents in Texas, Oklahoma, Kansas, Missouri, Nebraska, Hawai’i and Guam.
-Manages budget for online communications, approves and reports expenditures to VP for Communications.
- Project manager for Futuring Grant funded SharingHope.TV. User generated content Web Site targeted for launch in Jan 2008.
-Project manager for Futuring Grant funded C-Tools 2.0 PDA software. Currently manages budget, software development, vendors and promotion to target markets
-Works directly with volunteers and staff to enforce Volunteer Web Site Policies.
-Create monthly e-Promos (Web Promotions) for various issues and constituents as determined by the promotions calendar.
-Provides training to appropriate American Cancer Society employees on Branding and Marketing, Web Policies, posting job information, creating and updating Web sites using Adobe Contribute, Volunteer eNewsletter creation and other online databases as determined.
- Works with contractors/programmers as needed to update, manage, create, repair databases and Web sites, Web tools.
- Produces and distributes Web analysis on all American Cancer Society Web sites
- Manages Digital Video Editing Projects
- Manages HPinteractive program
- Manages Video Digitization Efforts (VHS to DVD, DVD to CD-Rom)
- Captures data and information on online promotions to provide proof of performance reports quarterly or by promotion as needed.
- Serves on National American Cancer Society work groups as needed
- Manages content, posts current news releases and other information www.cancer.org

David J. Neff’s Specialties:

Online Marketing and Public Relations Strategy, Non Profit Fundraising, Non Profit Markets, Video Production and Filmmaking, Video project producing, Web site Project Management, eRevenue Strategy, Online Advertising, RSS and Web Analytics Tracking, Search Engine Optimization, Online Social Networking , Blogging, Software Product Management.


David J. Neff’s Experience

  • Founder

    Lights. Camera. Help.

    (Non-Profit Organization Management industry)

    2009Present (less than a year)

    I am the founder of Lights. Camera. Help. Lights. Camera. Help. is an annual film festival dedicated to telling the story of non-profit and cause-driven organizations through the use of film and video.

  • Principal

    David J. Neff Media

    (Media Production industry)

    January 2006Present (3 years 11 months)

    New Media Freelancing in Austin, TX.

  • Director of Web, Film and Interactive Strategy

    American Cancer Society

    (Non-Profit; 1001-5000 employees; Online Media industry)

    February 2001Present (8 years 10 months)

    Director of Web, Film and Interactive Strategy


David J. Neff’s Education

  • The University of Texas at Austin

    Bachelor of Science , Public Relations and Business , 19982000

    Activities and Societies:
    Student Goverment, Texas Union Council, KVR-TV

Additional Information

David J. Neff’s Interests:

I love to talk about my amazing work with, and for, the American Cancer Society and Lights.Camera.Help. Here is a small sample of past speaking events: http://www.daveiam.com/speaking.html

David J. Neff’s Groups:

501 Tech Group, NetSquared, Austin Social Media Club, Geek Austin, Writers Guild of America, Austin Film Society, SXSW

  •    Nonprofit Technology Network (NTEN)
  •    Austin High-Tech
  •    American Cancer Society Supporter
  •    American Cancer Society Relay For Life
  •    Public Relations Society of America (PRSA National)
  •    Austin Social Media Club
  •    Crossroads Conference Attendees
  •    Marketing & Communications Directors Peer Group
  •    People to People Fundraising
  •    501 Tech Club Austin
  •    Capital IDEA
  •    Lights. Camera. Help. The Non Profit Film Festival

David J. Neff’s Honors:

2009 AMA/AMAF Social Media Marketer of the Year
Top 20 Social Media Person in the State of Texas by the Austin American Statesman 2009
Austin's Funniest Filmmaker 2006
Recipient of two American Cancer Society Futuring Grants 2005 and 2007


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