David J. Neff

Current

Director of Web, Film and Interactive Strategy at American Cancer Society

Education

The University of Texas at Austin

Recommended

6 people have recommended David J.

Connections

233 connections

Industry

Online Media

David J. Neff’s Summary

EDUCATION
Bachelor of Science in Public Relations Dec 2000
Minor in Business Foundations
University of Texas in Austin

EXPERIENCE
American Cancer Society - Austin, Texas
Director of Online Communications
Feb 2001 – Present

- Works directly with volunteers and staff on all aspects of building, maintaining and updating American Cancer Society – High Plains Division Web Sites and promotions. Serves staff and constituents in Texas, Oklahoma, Kansas, Missouri, Nebraska, Hawai’i and Guam.
-Manages budget for online communications, approves and reports expenditures to VP for Communications.
- Project manager for Futuring Grant funded SharingHope.TV. User generated content Web Site targeted for launch in Jan 2008.
-Project manager for Futuring Grant funded C-Tools 2.0 PDA software. Currently manages budget, software development, vendors and promotion to target markets
-Works directly with volunteers and staff to enforce Volunteer Web Site Policies.
-Create monthly e-Promos (Web Promotions) for various issues and constituents as determined by the promotions calendar.
-Provides training to appropriate American Cancer Society employees on Branding and Marketing, Web Policies, posting job information, creating and updating Web sites using Adobe Contribute, Volunteer eNewsletter creation and other online databases as determined.
- Works with contractors/programmers as needed to update, manage, create, repair databases and Web sites, Web tools.
- Produces and distributes Web analysis on all American Cancer Society Web sites
- Manages Digital Video Editing Projects
- Manages HPinteractive program
- Manages Video Digitization Efforts (VHS to DVD, DVD to CD-Rom)
- Captures data and information on online promotions to provide proof of performance reports quarterly or by promotion as needed.
- Serves on National American Cancer Society work groups as needed
- Manages content, posts current news releases and other information www.cancer.org

David J. Neff’s Specialties:

Social Networking, Film Production, Producing, Blogging, Online Advertising, RSS Tracking, SEO, SecondLife Fundraising

David J. Neff’s Experience

Director of Web, Film and Interactive Strategy

American Cancer Society

(Non-Profit; 1001-5000 employees; Online Media industry)

February 2001 — Present (7 years 8 months)

Director of Web, Film and Interactive Strategy

David J. Neff’s Education

The University of Texas at Austin

Bachelor of Science, Public Relations and Business, 1998 — 2000

Activities and Societies:

Student Goverment, Texas Union Council, KVR-TV

Additional Information

David J. Neff’s Interests:

I love to talk about my amazing work with, and for, the American Cancer Society. Here is a small sample of past speaking events: SXSW 2007 Social Media Club Austin -- http://austin.socialmediaclub.com/2007/11/05/nfusion-to-host-second-life-meeting/ SXSW 2008 -- http://upcoming.yahoo.com/event/439105/ NTEN 501 Club http://groups.nten.org/group.htm?mode=gvb&igid=6493&op=ViewArticle&articleId=120&blogId=102 Next.PR - 2008 PRSA Convention http://www.nxtpr.org/index.cfm Social Media For Government 2008 http://www.aliconferences.com/conf/social_media_govt0708/day1.htm Also you can follow me on twitter @daveiam