David Mullen

Current

• Account Supervisor, Advertising and Public Relations at Mullen

Past

• Account Executive at Trone
• Public Relations Specialist at Epley Associates (now The Catevo Group)
• Account Executive at Cushman/Amberg Communications

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Education

• University of South Carolina-Columbia

Recommended

20 people have recommended David

Connections

488 connections

Industry

Public Relations and Communications

David Mullen’s Summary

My goal is to help connect brands with their key customers in meaningful ways. That includes using a blend of traditional and non-traditional marketing channels to create integrated communications efforts that present clear, consistent, compelling messages to customers.

I believe a marketing agency should work to become indispensable to the brands it represents. It should serve as trusted counsel and constantly bring new, game-changing ideas to the table.

David Mullen’s Specialties:

Integrated marketing communications; public relations; offline and online advertising; social media strategy; community relations and employee relations

David Mullen’s Experience

• Account Supervisor, Advertising and Public Relations

  Mullen

  (Public Company; IPG; Marketing and Advertising industry)

  April 2006 — Present (3 years 9 months)

  - Manage integrated communications for a number of products in the BASF U.S. Crop Protection portfolio, including strategic planning, branding, product positioning, online and offline advertising, and public relations
  - Member of agency's lead team for developing social media strategies across the entire client portfolio
  - Managed business-to-business public relations initiatives for EMBARQ, a Fortune 500 company that offers a complete suite of communications services
  - Managed EMBARQ's Severe Weather communications planning and execution
  - Managed national public relations for Sealy, the world's largest bedding manufacturer
  - Led Sealy from a client focused on trade media to a consumer media magnet
  - Led Sealy PR team that generated a significant increase in quality consumer media coverage in 2006 and 2007 by a broad range of outlets, including The Today Show, Good Morning America, Real Simple, O at Home and The Wall Street Journal
  - Senior Account Executive - April 2006 - June 2007
  - Received 2007 Impact Player of the Year award at Mullen

• Account Executive

  Trone

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 2004 — April 2006 (1 year 7 months)

  - Nominated by agency for PR Week's 2005 "Ten Rising Stars in PR"
  - Managed day-to-day national public relations plan for Healthex children's clothing
  - Led team that generated more than 640 media placements and more than 70 million impressions for Healthtex
  - Personally responsible for more than 515 placements, including Associated Press, Newsday and the Chicago Sun-Times
  - Healthtex boys clothing line outpaced top competitor's in sell-through in main retailer for five straight weeks following back-to-school campaign
  - Helped The Freedom Point define "financial fitness" and differentiate its services through a branding project
  - Healthtex integrated marketing campaign won first place at 16th annual Wake Forest University Marketing Summit
  - Helped create an award-winning media invitation to the 2004 Golf Industry Show for Jacobsen

• Public Relations Specialist

  Epley Associates (now The Catevo Group)

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  December 2003 — October 2004 (11 months)

  - Provided public relations counsel and service to a variety of clients, including Goody's Headache Powders, Victory Junction Gang Camp and Shat-R-Shield
  - Generated quality TV, print and radio stories for clients, including People magazine, Good Morning America and Associated Press
  - Helped educate local voters about a $69 million bond referendum for Mecklenburg County Parks and Recreation, which was passed with a 63 percent majority in the November 2004 general election
  - Managed agency's special events coordinator

• Account Executive

  Cushman/Amberg Communications

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  March 2002 — August 2003 (1 year 6 months)

  - Provided public relations counsel and service for a range of clients, including The Home Depot, InterCall and Coldwell Banker Residential Brokerage
  - Generated more than 300 TV, print and radio placements, including CNN Newsource, New York Times and Chicago Tribune
  - Managed consumer media relations for The Home Depot in Illinois, Minnesota and Iowa
  - Coordinated all aspects of new store openings for The Home Depot in Wisconsin and Illinois
  - Responsible for media relations in Chicago and Northwest Indiana for Coldwell Banker Residential Brokerage
  - Part of team that produced an award-winning eight page, four-color newsletter for Freeman United Coal Mining Co.
  - Managed account coordinators and interns
  - Account Coordinator - March 2002 - August 2002

David Mullen’s Education

• University of South Carolina-Columbia

  1998 — 2001

Additional Information

David Mullen’s Interests:

consumer pr, integrated marketing, new media and consumer-generated media

David Mullen’s Groups:

•    eMarketing Association Network
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    University of South Carolina Alumni Assoc.
•    University of South Carolina Alumni Network
•    PROpenMic Members

David Mullen’s Honors:

- 2007 - Mullen "Impact Player of the Year" award
- 2006 - 16th Annual Wake Forest University Marketing Summit award for Healthtex (Integrated Marketing Campaign category)
- 2005 - Nominated by Trone Public Relations for PR Week's "Ten Rising Stars in PR"
- 2005 - MarCom Creative award for Jacobsen (Media Invitation)
- 2002 - PRSA Skyline award for Coldwell Banker Residential Brokerage
- 2002 - Publicity Club of Chicago Silver Trumpet award for Freeman United Coal Mining Co.
- 2001 - Named Most Outstanding in Public Relations Studies by faculty at the University of South Carolina

David Mullen’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch