David Levy

Current

Senior Vice President at Singer Direct

Past

Vice President at Story Worldwide
Account Director, Interactive at Colangelo Synergy Marketing
VP, Director of Marketing at Digitas

VP, Director of Marketing at Modem Media
President, Co-founder at MBAPlans, Inc.
Director, Business Development at SquareTrade
Senior Product Manager, Interactive at Gartner
New Media Editor at Reader's Digest
Research Editor at Reader's Digest

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6 more...

Education

Stern School of Business (NYU)
NYU Graduate School of Arts and Sciences
University of Virginia

1 more...

Recommended

21 people have recommended David

Connections

491 connections

Industry

Marketing and Advertising

Websites

My Blog

David Levy’s Summary

I am a strategic marketer who builds departments, process and projects that are driven by data and insights. That would include:

•Creating and building a marketing department for a start-up or other venture backed firm
•Leading overall business strategy
•Writing a P&L for a new product launch
•Providing experienced leadership to a firm that needs to establish processes and operations to maintain growth, reduce costs or increase profit margins
•Creating and leading an interactive or direct marketing department
•Running a customer relationship management
•Building and leading a data and analytics department

Full-time or consulting.

Marketing operations and strategy executive with nearly twenty years experience in various industries. Track record of reducing costs, generating revenue and improving process. Specializing in digital and direct marketing, management communications and process re-engineering. Six Sigma certified, white belt. Depth in strategy, marketing (B2C and B2B), advertising, and branding. Strong mentor and leader with a gift for inspiring employees and co-workers.

David Levy’s Specialties:

Marketing strategy and operations, process design, data analytics, process re-engineering, training and development, content strategy, social media and social networks, management communications, user generated content, digital and direct marketing, corporate editorial policy and guidelines

David Levy’s Experience

Senior Vice President

Singer Direct

(Public Company; Marketing and Advertising industry)

December 2008 — Present (1 year )
Vice President

Story Worldwide

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2007 — November 2008 (1 year 6 months)

I built the group responsible for measurement, analytics, and reporting, as well as the operations capability responsible for direct to consumer channel marketing. Responsible for driving performance accountability through capture, analysis and interpretation of the various data generated by marketing programs. And, then, optimizing those programs.

My group interfaced with clients, helped them understand the operational aspects of marketing programs, and then developed metrics and process to enhance business productivity.
Account Director, Interactive

Colangelo Synergy Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2006 — June 2007 (1 year 5 months)
VP, Director of Marketing

Digitas

(Public Company; 1001-5000 employees; DTAS; Marketing and Advertising industry)

April 2005 — February 2006 (11 months)
VP, Director of Marketing

Modem Media

(Public Company; 501-1000 employees; MMPT; Marketing and Advertising industry)

November 2003 — May 2005 (1 year 7 months)

Lead business engagements for the internet divisions of Fortune 500 companies, including IBM. Responsible for ownership of face-to-face client contact, overall P&L, and managing team of direct and matrix reports. Work with clients and staff in product management, marketing, database analytics, technology, and creative design to translate high-level strategies into effective programs.
President, Co-founder

MBAPlans, Inc.

(Privately Held; 1-10 employees; Management Consulting industry)

January 2001 — November 2003 (2 years 11 months)

Co-founded this national business plan development, and strategic consulting company with offices in New York Metro area, Chicago and California. Worked with hundreds of clients in a broad range of industries. Initiated successful national seminar program on business plan writing, which led to increased exposure for MBAPlans and generated consulting leads. Recruited consultant to open Chicago office.
Director, Business Development

SquareTrade

(Privately Held; 11-50 employees; Alternative Dispute Resolution industry)

January 2000 — January 2001 (1 year 1 month)

Member of the original team (employee #7) that launched this firm, the only provider of online alternative dispute resolution services. Led the introduction of the SquareTrade Seal, a merchant reliability program. Co-wrote company’s original business plan and subsequent versions. With outside vendors, co-designed the user interface and process for online dispute resolution system.
Senior Product Manager, Interactive

Gartner

(Public Company; 1001-5000 employees; IT; Information Technology and Services industry)

January 1998 — January 1999 (1 year 1 month)

Created the position of line-of-business liaison in the interactive product group at Gartner.
New Media Editor

Reader's Digest

(Public Company; 1001-5000 employees; RDA; Publishing industry)

January 1995 — January 1998 (3 years 1 month)

Conceived and directed the production of Reader's Digest Interactive, World Wide Web site for the US edition of Reader’s Digest. First-ever full-time new media editor.
Research Editor

Reader's Digest

(Public Company; 1001-5000 employees; RDA; Publishing industry)

September 1990 — January 1995 (4 years 5 months)

Prepared a wide variety of articles for national and global publication. Consulted with attorneys on libel and other legal issues.

Additional Information

David Levy’s Websites:

My Blog

David Levy’s Interests:

career opportunities, consulting offers, new ventures, job inquiries, expertise requests, reference requests, getting back in touch, blues, singer/songwriter