Management Consultant for Publishers and Marketers
San Francisco Bay Area
- Current
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- Product Manager / ePublishing at Minnick Web Services
- Co-owner at Hillsdale Vacation Home
- President at Terrella Media, Inc.
- Past
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- Group Publisher at CMP Media
- Group Publisher at Miller Freeman
- Editor-in-Chief, DBMS Magazine at M&T Publishing
- Consultant at Kalman Technology Communications
- Editor-in-Chief/VP/Magazine Operations at Advisor Media
- Education
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- University of California, San Diego
- Clark University
- West Memorial
- Recommended
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17 people have recommended David - Connections
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426
connections
- Industry
- Marketing and Advertising
- Websites
David Kalman’s Summary
Goals: To help organizations build and serve communities through the common experience of shared content and activities.
Me: Delivering a synthesis of media innovation, business management, marketing, and communications expertise.
ISO: Actively seeking additional engagements: projects, consulting relationships, partnerships, and/or full-time employment ("never say never.")
Current engagements: Eichler Network (CA-Modern Magazine), Keycon, Inc., Minnick Web Services (MWS), Seigokan Goju-ryu Karate-do Association
AKA:
- Founder of Terrella Media, Inc. and BrandMagnet.biz
- Board member, Western Publishing Association (WPA)
- Founder/Publisher of Intelligent Enterprise Magazine
- Founder IE Online and the Intelligent Communities
- Founding Group Publisher/Transform Magazine
- Founder/Group Publisher of CMP's Business Intelligence Group
- Group Publisher, DB2 Magazine
- Editor-in-Chief of DBMS Magazine
- Editor-in-Chief of Data Based Advisor Magazine
- VP/Magazine Ops at what's now Advisor Media
- Application software developer
- Author of books and articles on technology and media
- Goju-ryu karate instructor
David Kalman’s Specialties:
- Helping marketers think like publishers, and vice versa.
- Optimizing publishing operations (including planning for launches and relaunches), generating revenue with eBooks and Digital Editions, management consulting, operational troubleshooting, porfolio analysis, and marketing.
- Communicating with clarity and high impact.
David Kalman’s Experience
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Product Manager / ePublishing
Minnick Web Services
(Privately Held; Internet industry)
February 2009 — Present (10 months)
Responsible for new biz dev for MWS's eBook product, which offers an innovative way to deliver content to readers while producing 100s of leads for sponsors.
An MWS eBook is a package of editorial content--text and other media--presented in a Flash-based reader. Inside, the eBook incl. Audience Mgmt w/registration & data collection; StatReport for tracking & reporting; eProofer for collaboration; and hosting on eBookHost.com.
Typically, a Publisher sells an eBook sponsorship on a topic of interest to readers. The Publisher pulls articles from the archive or commissions new ones, and delivers files to MWS. In about 2 weeks, MWS produces an eBook, which the Publisher then markets via Web, email, and print. Other than the marketing, the eBook is turn-key, w/low overhead and zero involvement from your IT or Web dept.
MWS has produced 500+ eBooks for its clientele of print/online publishers. Over the past yr the eBooks have avg'd 1,038 registrants w/55% opt-in. A tremendous value. -
Co-owner
Hillsdale Vacation Home
(Hospitality industry)
June 2008 — Present (1 year 6 months)
My wife and I own a vacation rental home near the Berkshires. Situated on 147 wooded acres, this furnished modern home is secluded, but minutes from town of Hillsdale. With 3BR/2.5BA, the home accommodates six guests (plus two more on the sofa bed). 6 miles skiing at Catamount, 14 miles to Gt. Barrington, 20 miles to Hudson, and 21 miles to Tanglewood: it's country living with quick access to skiing and all the recreational and cultural activities of Columbia County and the Berkshires. See http://hillsdalevacationhome.blogspot.com
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President
Terrella Media, Inc.
(Marketing and Advertising industry)
January 2005 — Present (4 years 11 months)
Provides management consulting and services to publishers and marketers, focused on integrated media strategies and operational troubleshooting in sales, editorial, and marketing communications... (Helping publishers think like marketers, and vice versa....)
Now partnering with Minnick Web Services (MWS) as Product Manager/ePublishing. (I made alot of money using Minnick's eBook product and I'm eager to help other publishers do the same). -
Group Publisher
CMP Media
(Public Company; Publishing industry)
June 1992 — December 2003 (11 years 7 months)
At CMP via combo with Miller Freeman (2000) and M&T Publishing (1993).
Directed market strategy, publishing operations, business development, and group sales. Managed group of up to 46 staff, with P&L responsibility for 11 profit centers and properties that included Intelligent Enterprise (IE) and the Intelligent Communities Online, DB2 Magazine, CADence, Transform Magazine, and the Business Performance Management Conference. Also served as publisher, and editor-in-chief of DBMS Magazine before that. Launched IE in 1998, Transform in 2001 and the Business Performance Management Conference in 2003, in cooperation with Ventana Research. -
Group Publisher
Miller Freeman
(Public Company; Publishing industry)
1992 — 2000 (8 years )
Served as editor-in-chief, publisher, and group publisher. (Company merged into CMP Media in 2000.) Founded Intelligent Enterprise Magazine and the Intelligent Communities in 1998.
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Editor-in-Chief, DBMS Magazine
M&T Publishing
(Publishing industry)
June 1992 — January 1993 (8 months)
M&T acquired in 1993 by Miller Freeman, Inc. Produced the industry-leading magazine on client-server database and application development technology. Responsible for the magazine's overall direction, article selection, editorial production, writing, and industry analysis.
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Consultant
Kalman Technology Communications
(Privately Held; Myself Only; Information Technology and Services industry)
1990 — 1991 (1 year )
Produced white papers and other marketing communications for major IT companies including Gupta Technologies, Nantucket Software, and Borland Int'l. Served as Editor-at-Large for DBMS Magazine (M&T Publishing), and authored "The FoxPro 2.0 Developer's Handbook" (Bantam).
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Editor-in-Chief/VP/Magazine Operations
Advisor Media
(Privately Held; Publishing industry)
1983 — 1990 (7 years )
Editor-in-Chief of Data Based Advisor Magazine and vice president of Magazine Operations. (Company formerly called Data Based Solutions, Inc.) Responsible for overall direction and editorial production of Data Based Advisor, the revolutionary magazine that heralded the rise of desktop computing for business applications. Also edited and wrote hundreds of articles and interviews. As VP/Magazine Operations, helped to coordinate print and online editorial production, marketing, circulation, and sales.
David Kalman’s Education
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University of California, San Diego
BA , Eng./Am. Lit,; minors Teacher Education and Spanish Lit. , 1980 — 1983
- Activities and Societies:
- While attending UCSD I also worked full time in newspaper production at The News Press Group in Del Mar, Palomar Graphic Arts in Carlsbad, and Qualitype Graphic Services in La Mesa. I worked on phototypesetting machines, vertical camera, and manual paste-up using waxed galleys and exacto knives on light tables. Yes. The Dark Ages.
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Clark University
Eng./Am. Lit., Linguistics, and Language 1978 — 1980
- Activities and Societies:
- Copy Editor, Clark University "Scarlet" Newspaper
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West Memorial
Additional Information
David Kalman’s Websites:
David Kalman’s Interests:
Information ethics, knowledge systems, emerging media trends, brand loyalty and brand ethics, Goju-ryu karate, music
David Kalman’s Groups:
Board of Directors, Western Publications Association (WPA),
Secretary USA branch of Seigokan All Japan Karate-do Assoc., St. John's Prep
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Obama for America -
CMP Media Alums -
UCSD Alumni -
Online Advertising Professionals -
ThoseinMedia -
St. John's Prep Alumni Network -
Western Publishing Association -
Clark University Alumni Networking Group -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
United Business Media -
GreenBiz.com -- Green Business Professionals -
Clark University Bay Area Network -
Media Professionals San Francisco Bay Area -
Rainmaker Advertising Professionals -
Flip Book
David Kalman’s Honors:
Since 1998, awarded 13 Maggie Award Certificates of Excellence (Intelligent Enterprise)
2001 ASBPE Editorial Excellence Awards:
Silver Award, Best New Publication 80,000+ circ (Transform Magazine)
Silver Award, Best New Publication Design 80,000+ circ (Transform Magazine)
David Kalman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
