David Kalman
Management Consultant for Publishers and Marketers
- Location
- San Francisco Bay Area
- Industry
- Marketing and Advertising
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and David Kalman know in common
- Get introduced to David Kalman
- Contact David Kalman directly
David Kalman's Overview
- Current
-
- President at Terrella Media, Inc.
- Past
-
- Product Manager/ePublishing at Minnick Web Services
- Group Publisher at CMP Media
- Group Publisher at Miller Freeman
- Editor-in-Chief, DBMS Magazine at M&T Publishing
- Consultant at Kalman Technology Communications
- Editor-in-Chief/VP/Magazine Operations at Advisor Media
- Education
-
- University of California, San Diego
- Clark University
- Recommendations
-
18 people have recommended David
- Connections
-
500+ connections
- Websites
David Kalman's Summary
Senior management professional in media and marketing, working for 30 years at the intersection of business and technology.
I've headed multi-disciplinary teams of up to 47, run as many as 11 profit centers at-a-time, served as editor-in-chief of two prominent business technology magazines, sold ads and managed sales teams, written two-and-a-half technology books and hundreds of articles and white papers, spoken in front of audiences of up to 5,000, and launched major publications, Web sites, and events.
Now, I produce/write the BrandMagnet content marketing blog and I help publishers with product strategies, organizational development, sales, and marketing. I also help other types of organizations with content marketing, i.e., branded publications and events.
Achievements
- Co-founder, Eichler Remodeling Faire
- Board member, Western Publishing Assoc. (2004-2010)
- Founder/Group Publisher, Intelligent Enterprise
- Founder, IE Online and the Intelligent Communities
- Founding Group Publisher/Transform Magazine
- Founder/Publisher, MFI's Business Intelligence Group
- Editor-in-Chief, DBMS Magazine and Online
- Editor-in-Chief, Data Based Advisor
- VP/Magazine Operations, Data Based Solutions
- Application software developer
- Author of books and articles on technology and media
- Goju-ryu karate instructor
Specialties
- Content business models and strategies
- Business analysis and operations
- Sales management/assessment
- Strategic marketing
- Media portfolio analysis
- Online and social media strategies
- Custom/branded media and events
David Kalman's Experience
President
Terrella Media, Inc.
Privately Held; Myself Only; Marketing and Advertising industry
January 2005 – Present (7 years 2 months)
Management consulting for publishers specializing in product strategy, organizational development, sales, marketing, and more.
Content marketing strategy and execution for other organizations, including development of branded publications and events that engage customers and prospects.
Terrella works with businesses large and small on an hourly, daily, weekly, or project basis.
Product Manager/ePublishing
Minnick Web Services
Privately Held; 11-50 employees; Internet industry
February 2009 – September 2011 (2 years 8 months)
New business development for MWS's ePublishing services, which offer innovative ways to deliver content while capturing hundreds of leads for sponsors. Try ContentBoxer.com, our new low-cost service for powering your "white paper" and other content download programs.
Group Publisher
CMP Media
Public Company; 1001-5000 employees; UBM; Publishing industry
June 1992 – December 2003 (11 years 7 months)
At CMP via combo with Miller Freeman (2000) and M&T Publishing (1993).
Directed market strategy, publishing operations, business development, and group sales. Managed group of up to 46 staff, with P&L responsibility for 11 profit centers and properties that included Intelligent Enterprise (IE) and the Intelligent Communities Online, DB2 Magazine, CADence, Transform Magazine, and the Business Performance Management Conference. Also served as publisher, and editor-in-chief of DBMS Magazine before that. Launched IE in 1998, Transform in 2001 and the Business Performance Management Conference in 2003, in cooperation with Ventana Research.
Group Publisher
Miller Freeman
Public Company; 1001-5000 employees; Publishing industry
1992 – 2000 (8 years)
Served as editor-in-chief, publisher, and group publisher. (Company merged into CMP Media in 2000.) Founded Intelligent Enterprise Magazine and the Intelligent Communities in 1998.
Editor-in-Chief, DBMS Magazine
M&T Publishing
June 1992 – January 1993 (8 months)
M&T acquired in 1993 by Miller Freeman, Inc. Produced the industry-leading magazine on client-server database and application development technology. Responsible for the magazine's overall direction, article selection, editorial production, writing, and industry analysis.
Consultant
Kalman Technology Communications
1990 – 1991 (1 year)
Produced white papers and other marketing communications for major IT companies including Gupta Technologies, Nantucket Software, and Borland Int'l. Served as Editor-at-Large for DBMS Magazine (M&T Publishing), and authored "The FoxPro 2.0 Developer's Handbook" (Bantam).
Editor-in-Chief/VP/Magazine Operations
Advisor Media
Privately Held; 51-200 employees; Publishing industry
1983 – 1990 (7 years)
Editor-in-Chief of Data Based Advisor Magazine and Vice President/Magazine Operations. (Company formerly called Data Based Solutions, Inc.) Responsible for overall direction and editorial production of Data Based Advisor, the magazine that heralded the rise of desktop computing for business applications. Also edited and wrote hundreds of articles and interviews. As VP/Magazine Operations, helped to coordinate print and online editorial production, marketing, circulation, and sales.
David Kalman's Publications
-
Brand Communities, Marketing, and Media
- BrandMagnet (Terrella Media, Inc.)
- June 1, 2004
Authors: David KalmanThis white paper reviews the brand community concept, explaining how marketers can strengthen brand attraction with useful, entertainining, and enlightening content.
-
Where's the Love: Sustaining Brand Value
- BrandMagnet (Terrella Media, Inc.)
- November 15, 2008
Authors: David KalmanA marketer informs, inspires, and motivates consumers to act. Emotional content is essential, yet business conditions make it increasingly difficult to convey. This article lays out the challenge of injecting "emotional content" into the customer relationship.
-
Looking for Objects in the Relational Model, Chris Date finds they were there all the time
- DBMS Magazine
- October 1, 1994
Authors: David KalmanDBMS's Editor in Chief David Kalman interviewed Chris Date in his home town of Healdsburg, California, which lies in northern Sonoma County, one of the state's major wine-producing regions. The conversation focused on how object-oriented concepts, such as classes and inheritance, fit naturally within the framework of the relational model. An edited transcript of the conversation follows.
David Kalman's Skills & Expertise
- Business Management
- Operations Management
- Financial Modeling
- Sales Management
- Strategic Marketing
- Technology Analysis
- Data Management
- Marketing Communications
- Publishing Management
- Managing A Team
- Writing For Publication
- Content Marketing
- Magazines
- Advertising Copy
- Event Marketing
- Audience Development
- Microsoft Office and Open Office Apps
- Karate
- Publishing
- Event Management
- Online Marketing
- Writing
- Editing
- Strategic Planning
David Kalman's Education
University of California, San Diego
BA, Eng./Am. Lit,; minors Teacher Education and Spanish Lit.
1980 – 1983
Activities and Societies: While attending UCSD I also worked full time in newspaper production at The News Press Group in Del Mar, Palomar Graphic Arts in Carlsbad, and Qualitype Graphic Services in La Mesa. I worked on phototypesetting machines, vertical camera, and manual paste-up using waxed galleys and X-acto knives on light tables. Yes. The Dark Ages.
Clark University
Eng./Am. Lit., Linguistics, and Language
1978 – 1980
Activities and Societies: Copy Editor, Clark University "Scarlet" Newspaper
David Kalman's Additional Information
- Websites:
- Interests:
-
Emerging media trends, content marketing, brand attraction, brand loyalty, and brand ethics, Goju-ryu karate, music
- Groups and Associations:
-
Board of Directors, Western Publishing Association (WPA) (2004-2010); Secretary, Seigokan USA Goju-ryu Karate-do; St. John's Prep; AfterMFI; CMP Media
-
- Honors and Awards:
-
May 2010, Finalist, EventBrite MyEventRocked Contest
Since 1998, awarded 13 Maggie Award Certificates of Excellence (Intelligent Enterprise)
2001 ASBPE Editorial Excellence Awards:
Silver Award, Best New Publication 80,000+ circ (Transform Magazine)
Silver Award, Best New Publication Design 80,000+ circ (Transform Magazine)
Contact David for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View David Kalman’s full profile to...
- See who you and David Kalman know in common
- Get introduced to David Kalman
- Contact David Kalman directly
Not the David Kalman you were looking for? View more »
