David Freeman
Executive in Residence at the Institute for Pediatric Innovation
- Location
- Greater Boston Area
- Industry
- Medical Devices
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David Freeman's Overview
- Current
-
- Executive in Residence at Institute for Pediatric Innovation
- President at Freeman & Associates Consulting (Sole Proprietorship)
- Past
-
- SVP, Marketing and Operations at Convergence Medical Devices
- General Manager - Parameters Segment - Medical Devices at GE Healthcare
- Chief Marketing Officer - Monitoring Solutions - Medical Devices at GE Healthcare
- Vice President, Marketing - Biotechnology at BD Biosciences
- Vice President, Marketing - Cardiology - HCIT and Medical Devices at Philips Medical Systems
- Director of Marketing - Cardiac Resuscitation at Hewlett-Packard
- Business Development Manager, N. America at Hewlett-Packard
- Director of Marketing at Data Translation
- Market Development Manager at Hewlett-Packard
- Program Manager at Hewlett-Packard
- Product Manager at Hewlett-Packard
- Team Leader at Hewlett-Packard
- Sale/Market Development at Hewlett-Packard
- PR Specialist/Trade Show Manager at Hewlett-Packard
- Marketing Communications at Kronos
- Education
-
- Northeastern University - Graduate School of Business Administration
- Emerson College
- Vassar College
- Recommendations
-
9 people have recommended David
- Connections
-
500+ connections
- Websites
David Freeman's Summary
Summary of experience:
Over 20 years of business and marketing leadership in large and small medical device, healthcare IT, and biotechnology organizations with a deep understanding of both the strategic and tactical elements of effective product programs and organizations. Focused on the "critical few" efforts needed to revitalize or accelerate growth and differentiation.
David Freeman in the press/media (selected):
http://networkedblogs.com/by2t2
http://www.massdevice.com/features/massdevice-qa-ge-healthcares-david-freeman
http://www.scientificamerican.com/article.cfm?id=medical-body-area-networks-mban
http://www.nursezone.com/Nursing-News-Events/devices-and-technology/GE-Healthcare-Seeks-Nurses%E2%80%99-Input-on-Future-Health-Monitoring_24250.aspx
http://www.healthmgttech.com/index.php/solutions/hospitals/the-future-of-patient-monitoring.html
http://connectedplanetonline.com/3g4g/news/hospitals-becoming-wireless-0923/
https://www.healthcareitnews.com/news/ge-healthcare-harness-vital-patient-data
http://www.mdpublishing.com/article.aspx?ArticleID=316
Specialties
Expertise includes medical device, healthcare IT, and biotechnology general management; strategy development and implementation; business development; marketing, branding & communications; and sales/distribution.
David Freeman's Experience
Executive in Residence
Institute for Pediatric Innovation
Nonprofit; 1-10 employees; Hospital & Health Care industry
January 2012 – Present (3 months) Cambridge, MA
IPI is a nonprofit organization that improves pediatric care through product innovation. As Executive in Residence, responsible to the CEO to lead alignment of products, programs and partners toward outcomes that can measurably impact the quality and cost of neonatal and pediatric care.
President
Freeman & Associates Consulting (Sole Proprietorship)
Privately Held; 1-10 employees; Management Consulting industry
April 2010 – Present (2 years) Bedford, MA
Medical device strategy, marketing and branding consultant for market leaders and start-up ventures who are targeting patient care solutions from the hospital to the home.
Included interim executive assignment of CMO/VP of Marketing (3/11-7/11) at KCI - Active Healing Solutions ($1.2B wound care division).
SVP, Marketing and Operations
Convergence Medical Devices
February 2011 – January 2012 (1 year) Woburn, MA 01801
Convergence Medical Devices is developing a device for neurologists and other physicians to diagnose and monitor neuromuscular problems. CMD technology is quantitative, painless, and sensitive to changes in muscle composition and structure. Our vision is to provide clinicians and therapy developers accurate and noninvasive measures of neuromuscular status to provide early and effective care.
General Manager - Parameters Segment - Medical Devices
GE Healthcare
Public Company; 10,001+ employees; GE; Hospital & Health Care industry
June 2008 – April 2010 (1 year 11 months) Helsinki, Finland
Responsible to Vice President/General Manager of Monitoring Solutions for P & L and providing executive leadership to Helsinki-based medical device business.
Chief Marketing Officer - Monitoring Solutions - Medical Devices
GE Healthcare
Public Company; 10,001+ employees; GE; Hospital & Health Care industry
December 2005 – September 2009 (3 years 10 months) Milwaukee, WI
Responsible to the Vice President/General Manager of Monitoring Solutions for leading medical device marketing, strategy, branding/messaging and launches for global business. Led global and regional marketing staff from U.S., Europe, Asia, and Latin America.
Vice President, Marketing - Biotechnology
BD Biosciences
Public Company; 10,001+ employees; BDX; Medical Devices industry
May 2004 – December 2005 (1 year 8 months) Billerica, MA
Responsible to General Manager for leading biotech marketing, strategy, business development and direct sales.
Vice President, Marketing - Cardiology - HCIT and Medical Devices
Philips Medical Systems
Public Company; 10,001+ employees; PHG; Medical Devices industry
September 2002 – May 2004 (1 year 9 months) Andover, MA
Responsible to Chief Marketing Officer for leading and integrating global marketing programs for 5 separate businesses, including Cardiac Imaging, Devices, Networking and Services.
Director of Marketing - Cardiac Resuscitation
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
September 1999 – September 2002 (3 years 1 month)
Defibrillators from the home to hospital, AEDs to ACLS
HP/Agilent to Philips
Business Development Manager, N. America
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
October 1997 – September 1999 (2 years)
Defibrillators, non-invasive cardiology.
Market Development Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
March 1995 – November 1995 (9 months)
Echocardiography information management.
Program Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
November 1992 – March 1995 (2 years 5 months)
Cardiology Information Management solutions.
Product Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
October 1990 – November 1992 (2 years 2 months)
Echocardiography (pediatric et al.)
Team Leader
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
March 1990 – October 1990 (8 months)
Maternal and Infant Care Ultrasound
Sale/Market Development
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
April 1988 – March 1990 (2 years)
Echocardiography
PR Specialist/Trade Show Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
March 1987 – April 1988 (1 year 2 months)
Group level position.
Marketing Communications
Kronos
Privately Held; 1001-5000 employees; Computer Software industry
June 1983 – March 1987 (3 years 10 months)
Computerized Time & Attendance start-up.
Assistant Mgr, Marketing Communications
Marketing Communications Coordinator
Test & Documentation Specialist
David Freeman's Skills & Expertise
- Medical Devices
- Strategy
- Business Development
- Marketing Leadership
- Business Leader
- Impact-oriented B2B Communications
- Public Relations
- Creativity
- Distribution
- Biotechnology
- Healthcare IT
- Life Sciences
- Global Business
- Healthcare
- Marketing Strategy
- B2B Marketing
- Global Marketing
- Commercialization
- Segmentation
- Market Development
- Product Launches
- Product Marketing
- Competitive Intelligence
- Strategic Partnerships
- Cross-functional Team Leadership
- Strategy Development
- P&L Management
- International Marketing
- Go-to-market Strategy
- Competitive Analysis
- Product Management
- Market Analysis
- Product Launch
- Hospitals
- Diagnostics
- Product Strategy
- Market Research
- Start-ups
- Product Life Cycle Management
- Market Planning
- Thought Leadership
- New Business Development
David Freeman's Education
Northeastern University - Graduate School of Business Administration
MBA, High Technology Program
1991 – 1993
Emerson College
MA, Business Communications
1983 – 1985
Activities and Societies: Cum Laude
Vassar College
BA, English
1979 – 1983
David Freeman's Additional Information
- Websites:
- Interests:
-
Breakthrough medical devices, biotechnology and HCIT strategy, marketing, communications and branding. Photography, music, current affairs, and consumer electronics.
- Groups and Associations:
-
American Marketing Association, MassMedic
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Contact David for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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