David Meerman Scott

David Meerman Scott

Leading Marketing and Sales Speaker for Companies and at Conferences Worldwide

Location
Greater Boston Area
Industry
Marketing and Advertising

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David Meerman Scott's Overview

Connections

500+ connections

David Meerman Scott's Summary

After NewsEdge was acquired by The Thomson Corporation, my position as vice president of marketing was eliminated. I was fired. Sacked. My ideas were a little too radical for my new bosses.

This was in 2002, one of the worst job markets in history.

So I started my own business to refine my ideas, work with select clients, and teach others through writing, speaking at conferences, and conducting seminars for corporate groups. The subject of all this work: Reaching your buyers directly to drive more revenue.

Since then, many new forms of social media have burst onto the scene, including blogs, podcasts, video, virtual communities, Twitter, Facebook, Foursquare, Instagram, and many many others. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.

My 2007 book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic.

My other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and my most recent books "Newsjacking" and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon) are generating tremendous buzz.

I serve on the advisory boards of Board of advisors of HubSpot, GrabCAD, ExpertFile, VisibleGains, GutCheck, the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset.

I deliver keynote speeches at conferences and company meetings all over the world.

David Meerman Scott's Organizations

  • HubSpot

    "Marketer in Residence" and Board of Advisors
    • November 2007 to Present
  • Expertfile

    Board of Advisors
    • May 2012 to Present
  • GrabCAD

    Board of Advisors
    • May 2013 to Present
  • VisibleGains

    Board of Advisors
    • August 2010 to Present
  • GutCheck

    Board of Advisors
    • 2010 to Present
  • The Grateful Dead Archive at the University of California Santa Cruz

    Advisory Board
    • August 2010 to Present
  • HeadCount

    Digital Media Advisory Board
    • September 2010 to Present
  • Nashaquisset

    Board of Directors
    • January 2005 to Present
  • Eloqua

    Board of Advisors
    • November 2009 to December 2012

    Eloqua was acquired by Oracle in December, 2012.

  • Kadient

    Board of Directors
    • September 2007 to May 2010

    Kadient merged with Sant in May 2010

  • NewsWatch KK

    Board of Directors
    • January 1999 to January 2002

    NewsWatch was sold to Yahoo Japan

David Meerman Scott's Publications

  • The New Rules of Marketing and PR (4th edition)

    • Wiley
    • July 2013

    How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

    Now in its 4th edition, New Rules was six months on the BusinessWeek bestseller list with more than 300,000 copies sold in English and available in over 25 languages from Arabic to Vietnamese.

    In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.

    These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.

    You don’t obsess about being “on message.”
    You don’t break the bank with expensive advertising.
    You don’t beg mainstream media to write about you.

    Instead, you tell your story directly to an interested market!

  • The New Rules of Sales and Service

    • Wiley
    • August 30, 2014

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

    In this new book, I demystify the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.

    Today, buyers are in charge. But most companies run their sales and customer service organizations as if it were still 1989. The sales and service model is broken.

    The New Rules of Sales and Service is written with dozens of examples from people who are achieving tremendous success with the five important aspects of modern selling and customer service.

    1) Authentic storytelling sets the tone
    2) Content is the link between companies and customers
    3) Big data enables a more scientific approach to sales
    4) Agile selling brings new business to your company
    5) Real-time engagement keeps customers happy

  • Marketing the Moon

    • MIT Press
    • March 1, 2014

    The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

  • Newsjacking

    • Wiley
    • November 2011

    How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

    Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

  • Real-Time Marketing & PR

    • Wiley
    • November 2011

    How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

    #2 Wall Street Journal bestseller
    #3 USA Today bestseller

    Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

  • Marketing Lessons from the Grateful Dead

    • Wiley
    • August 2010

    What Every Business Can Learn from the Most Iconic Band in History

    Written together with Brian Halligan, CEO of HubSpot and with a foreword by Deadhead and NBA Hall of Famer Bill Walton

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

    Covered extensively by the media including The London Sunday Times Magazine, The Boston Globe, The Independent (UK), Billboard, Reuters, UPI, ABC News, Canadian Business Magazine, the Street, mediabistro, and The New York Post

  • World Wide Rave

    • Wiley
    • March 2009

    What is it? That thing that everyone is talking about?

    You haven't heard? Didn't you get the e-mail? It's everywhere!

    Buzz? Hot? Cool? All over the Web!

    You've just encountered a World Wide Rave. Congratulations.

    Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

    Most of the time they are accidental.

    But what if you could create one?

    How valuable would that be to you? Priceless?

    You can. The secret is here.

    Inside.

    By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

  • The New Rules of Viral Marketing (free ebook)

    • Freshspot Marketing
    • 2008

    How word-of-mouse spreads your ideas for free. (Downloaded over one million times.)

  • The Gobbledygook Manifesto (free ebook)

    • Freshspot Marketing
    • 2007

    Chosen for the Viral Marketing Hall of Fame 2007

  • Real-Time (free ebook)

    • Freshspot Marketing
    • 2010

    How Marketing & PR at Speed Drives Measurable Success

  • Lose Control of your Marketing!

    • Freshspot Marketing

    Why marketing ROI measures lead to failure.

  • The new rules of PR

    • Freshspot Marketing
    • 2006

    How to create a press release strategy for reaching buyers directly

    "One of the most read business white papers in history" Anne Holland, MarketingSherpa

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