David Rose

Current

Instructor at MIT Media Lab
CEO at Vitality, Inc.

Past

Founder, CEO at Ambient Devices
Instructor at Harvard University, Graduate School of Design
Director of Innovation at Viant

Founder and Chief Creative Officer at Opholio
Founder and President at Interactive Factory

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Education

Harvard
St. Olaf College

Recommended

9 people have recommended David

Connections

500+ connections

Industry

Internet

Websites

David Rose’s Summary

Senior executive with extensive entrepreneurial, marketing, sales, and product development experience, ranging from founding technology organizations to leading research and innovation groups within large public companies. Proven leader with a track record of success in developing innovative customer-centric products that drive company revenues and visibility. Committed, inspirational, analytically-driven manager with strong communications, presentation and facilitation skills and a passion for innovative, customer-facing opportunities.

David Rose’s Specialties:

Ambient devices, enchanted objects, innovation, evangelism, design, strategy, branding, ubiquitous computing, user experience design, information visualization, commercializing advanced technology, calm computing, machine to machine wireless, perceptual psychology, digital photography, social networks, interface design, usability, customer research, ethnography.

David Rose’s Experience

Instructor

MIT Media Lab

(Educational Institution; 201-500 employees; Research industry)

September 2008 — Present (1 year 3 months)

Teaching in the Tangible Media Group with Hiroshi Ishii, a mentor and brilliant researcher.
CEO

Vitality, Inc.

(Health, Wellness and Fitness industry)

June 2008 — Present (1 year 6 months)

Vitality addresses the billion-dollar medication adherence problem for pharmaceutical brands, retail pharmacies, and healthcare providers with a simple device — an Internet-connected pill cap. The patent pending GlowCaps fit standard medicine vials from most retail pharmacies and alert users with light and sound when it is time to take a pill. The company's suite of support services helps people form and maintain good pill-taking behavior using a combination of incentives, accountability, social support, timely interventions, education and rewards. Vitality improves medication adherence, health, and peace of mind.
Founder, CEO

Ambient Devices

(Privately Held; 11-50 employees; Information Technology and Services industry)

October 2001 — December 2007 (6 years 3 months)

An inevitable evolution in consumer electronics is taking place, and it will fundamentally change the way consumers interact with online information. Consumers want the information they find important to be available at a glance, without having to sit down at a computer, or navigate a complicated PDA interface. The result for most people will be a constellation of dozens of affordable, simple, purpose-built devices to continuously represent information people care about most. Like watches and clocks, we will scatter them around our homes, offices and cars because they are remarkably convenient, easy to use and fast to read. The “embedded wireless” revolution constitutes a very large market opportunity for companies that can commercialize products with affordable wireless connectivity married to an intelligent network.
Instructor

Harvard University, Graduate School of Design

(Educational Institution; 5001-10,000 employees; Higher Education industry)

September 2000 — June 2005 (4 years 10 months)

At the Graduate School of Design I teach a course on Information Visualization. This semester we are focusing on designing health dashboards. Cheap sensors and ubiquitous displays create an opportunity to increase awareness about our health. With computation embodied into furniture, clothing and rooms those artifacts also become the interface to invisible services and allow to mediate between the physical and digital world via natural interaction - away from desktop displays and keyboards. Sensing information about health is often easy compared to the design problem of how and when to represent this body-based media. As a class we will focus on the design problem of a health dashboard, in other words displays of information about our health trends or health-related behaviors or the same information for friends, family or other care-providers.
Director of Innovation

Viant

(Public Company; 501-1000 employees; VIAN; Information Technology and Services industry)

October 1998 — October 2001 (3 years 1 month)

Founded and directed Viant’s Innovation Center, an advanced technology group that worked with clients like Sony, GM, Schwab, Sprint, Compaq and Fleet to develop breakthrough products and services using new technology. Helped build Viant to over 900 people, $140M in revenues and a successful IPO.
Founder and Chief Creative Officer

Opholio

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 1997 — June 2000 (3 years 6 months)

Digital photography coupled with the Internet changed the way I started to share photos and stories about life events. In 1997 I co-founded Opholio a digital photo-sharing company to take advantage of this enormous impact in how we take, store, organize and share images. The business model was an ASP, providing digital imaging technologies to Internet sites which enable their users to share photos online and participate in ad and print transaction revenues. The products (which are still better designed than ofoto or shutterfly) combine collaborative photo and story sharing features with sophisticated design and flexibility in style, layout and access. In 2000 Opholio was sold to Flashpoint Technology.
Founder and President

Interactive Factory

(Privately Held; 11-50 employees; Information Technology and Services industry)

October 1992 — October 1998 (6 years 1 month)

Founded an interactive design firm specializing in museum exhibits for Chicago Museum of Science, language learning CD-ROMs for Simon & Schuster, Internet kiosks for the Hong Kong tourist association and smart toys, including the award-winning Lego Mindstorms Robotic Invention System™.
Grew company with no outside funding to over 25 people, $5m in annual revenue and profitability every quarter.
Led all business development, marketing and sales efforts.
Managed eclectic staff of software engineers, graphic designers, producers, animators, videographers, and writers.
Created consulting process model, cultivated a strong collaborative company culture which survived my departure.

David Rose’s Education

Harvard

Ed.M , Education, Psychology , August 1990 — August 1991

Activities and Societies:

Completed coursework and independent studies at the MIT media-lab in the Interactive Cinema Group, and studies Enterprenial Management at Harvard Business School.
St. Olaf College

MA , Physics , 1985 — 1989