David Lingholm

David Lingholm

Director of Digital Media and Community Engagement

Greater Detroit Area
Marketing and Advertising

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David Lingholm's Overview


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David Lingholm's Summary

Husband, father, blogger, student, Detroiter, volunteer. In some ways, these are just words on a page but they are words on a page that speak to who I am. I'm a family guy who enjoys writing, learning, helping others and a certain much-maligned city.

Since I finally decided what I want to be when I grow up, I've pulled social media projects from the fire and helped revive them. I've written about some of the people, places and things that make Detroit such a muse for so many people. I've helped businesses gain the attention they want using a healthy mix of social media tools, smart email marketing practices and good old-fashioned networking with reporters.

My journey to this career path has included stints in commission sales, fundraising, grant writing and retail store management. While they might seem like disparate experiences, they have all shaped my approach to communication and management. Trust me, it is a unique and effective approach.

David Lingholm's Experience

Director of Digital Media and Community Engagement

City of Detroit

Government Agency; 10,001+ employees; Government Administration industry

August 2014Present (2 months) Greater Detroit Area

Social Media Coordinator

Blue Cross Blue Shield of Michigan

Nonprofit; 5001-10,000 employees; Insurance industry

April 2012July 2014 (2 years 4 months) greater detroit area

Nicknamed Captain Content in the office, I am part of a team that has grown unique visitors to our featured company blog by 79% in my first year. We have diversified our traffic sources for that same blog, reducing our reliance on internal traffic for page-views by working closely with our Public Relations and Email teams to ensure they are including relevant links in their communications. We have also increased our visits by social referral by 365% over that same time period.

These gains have been accomplished by working well across departments, managing a growing pool of expert guest bloggers, ensuring interns have proper guidance when blogging for us and conducting weekly brainstorming meetings with our internal writing staff. I also work provide day-to-day guidance and strategy for a team of eight junior employees in addition to agency partners – a collective team that has grown the BCBSM online community from 27,000 members to approximately 152,000 in one year.

While I've been on staff, I have held an active position on teams that won:
-IABC Detroit's 2013 Renaissance Award, Live Downtown Games
-PR News 2013 Platinum PR Award Blog Category, A Healthier Michigan

Managing Partner/Pixel Slinger

Answer Santiago

Marketing and Advertising industry

January 2011May 2013 (2 years 5 months) Detroit

A partial list of clients and the work done for each:
-The Detroit Regional News Hub: News reporting, live tweeting, host weekly news show, assist media in producing balanced stories about the region. The News Hub blog was named an Editor's Choice by CBS Detroit as the most valuable local affairs blog in 2011.
-Dig Downtown Detroit: Gave an insider's perspective to Downtown and Midtown Detroit using Foursquare, Facebook, Twitter and a blog specifically added as this project was tackled. Also published a weekly email of five "under the radar" events happening in Downtown Detroit, with an average open rate of 22.3 percent.
-Broderick Tower/Leland City Club/Original Pancake House Bay Harbor: Wrote strategy to increase social/digital media awareness of three distinct properties, managed Facebook ad campaigns to build follower base for each, conducted photowalks with local bloggers to promote Broderick Tower, trained staff on using tools like Twitter and MailChimp to engage their target audience.

Our achievements for our clients include:
-Helped win Editor's Choice for CBS Detroit's most valuable local affairs blog

Graduate Assistant

Oakland University

Nonprofit; 1001-5000 employees; Higher Education industry

January 2011April 2011 (4 months)

-Compiled survey data
-Helped build infrastructure for undergraduate course on tech trends in corporate training

Digital Business Strategist

Portage Digital Media

Privately Held; 1-10 employees; Online Media industry

April 2010November 2010 (8 months)

-Train clients on live tweeting, blog editing, uploading podcasts, basic video editing and other social media operations
-Develop and implement optimal training and action strategy for team at six events
-Research and resolve any issues that arise at general events, including staff assignments and technical concerns

Custom Home Services

ADT Security Services

Public Company; 10,001+ employees; ADT; Security and Investigations industry

June 2009April 2010 (11 months) Greater Detroit Area

-Mentored and coached new sales associates in crucial elements of the sales call and company strategy
-Demonstrated to customers how to use their security systems upon completion of installation
-Produced over $30,000 in recurring revenue in the first half of fiscal year 2010

Social Media Manager

Basso Design Group

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2008March 2010 (1 year 6 months) Greater Detroit Area

-Taught managing partners how to grow social media accounts organically
-Established corporate Twitter and Facebook profiles, successfully growing both to over 300 active followers
-Closed $17,000 in new business within my first month of employment


BNI of Michigan

Sole Proprietorship; Myself Only; Management Consulting industry

April 2008March 2009 (1 year) Greater Detroit Area

-Trained new members and chapters officers in a team environment to help them build successful referral marketing campaigns
-Identified status of chapter leadership regarding new members, policy and building referral relationships
-Provided positive feedback to encourage a more motivated membership

Residential Security Specialist

ADT Security Services

Public Company; 10,001+ employees; ADT; Security and Investigations industry

September 2005October 2008 (3 years 2 months) Madison Heights, MI

-Guided new sales team members through their Model Sales Call certification
-Sold over 118 percent to quota in my second full year, earning Centurion Club honors

Assistant Store Manager

The Kroger Company

Public Company; 10,001+ employees; KR; Retail industry

March 2004August 2005 (1 year 6 months) Livonia, MI

-Demonstrate proper customer service skills, ergonomically correct stocking techniques and inventory procedures to store personnel
-Developed weekly sales and labor budgets, including strategies to meet budget targets
-Managed stores ranging in sales of $250,000 to $600,000 per week

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

April 2002July 2004 (2 years 4 months) Southfield, MI

-Recruited, organized and trained community volunteers to assist with various agency functions
-Assembled team to increase revenue from annual dinner by 64 percent and double income from agency’s signature fundraising event, Bowl for Kids Sake
-Spoke to audiences of up to 600 people for United Way Community Services Speaker’s Bureau to assure donors of the benefit they bring to our neighborhoods

David Lingholm's Education

Oakland University

Masters, Training and Development


Oakland University

Bachelors, Political Science


Activities and Societies: Student Liaison to the Board of Trustees, member of Student Congress and the Student Activities Funding Board

David Lingholm's Skills & Expertise

  1. Professional Networking
  2. Public Speaking
  3. Feature Writing
  4. Blog Management
  5. Grant Writing
  6. Report Writing
  7. Corporate Communications
  8. Event Management
  9. Training & Development
  10. Outside Sales
  11. Social Media
  12. Social Networking
  13. Customer Service
  14. Media Relations
  15. Retail Management
  16. Fundraising
  17. Non-profit Development
  18. Social Media Marketing
  19. Content Strategy
  20. Content Marketing
  21. Selling
  22. Blogging
  23. Public Relations
  24. Marketing Communications
  25. Facebook
  26. Email Marketing
  27. Leadership
  28. Research
  29. Digital Media
  30. Business Networking
  31. Training
  32. Leadership Development
  33. Marketing
  34. Coaching
  35. Marketing Strategy
  36. Sales
  37. Entrepreneurship
  38. Event Planning
  39. New Business Development
  40. Management
  41. Strategy
  42. Interviews
  43. Strategic Communications
  44. Press Releases
  45. Time Management
  46. Online Marketing
  47. Budgets
  48. Speech Writing
  49. Copywriting
  50. Web Marketing

View All (50) Skills View Fewer Skills

David Lingholm's Courses

  • Masters, Training and Development

    Oakland University

    • Instructional Design
    • Theoretical Foundations in T&D
    • Needs Assessment
    • Program Evaluation
    • Organization Development
    • Trends Technology-based Trng
    • Leadership Theory and Development
    • Program Administration
    • Team Development

David Lingholm's Additional Information


leadership development, training, public speaking, reading, whitewater rafting, a good dram of whiskey, continuous learning and improving.

Groups and Associations:

Maple Valley Memorial Scholarship Foundation, Dale Carnegie Training, Big Brothers Big Sisters of Metropolitan Detroit, Operation: Kid Equip, BING Institute

Contact David for:

  • career opportunities
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  • reference requests
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