David Lengen

Current

• Head of E-business at Citi UK (Citibank/Egg)

Past

• Online Customer Experience Manager at Royal Mail
• Director of Product Development & Usability at Microcell Telecommunications Inc.
• Business Development Director at Istros Media Corporation (IMC)

3 more...

Education

• The University of Akron

Recommended

9 people have recommended David

Connections

223 connections

Industry

Financial Services

Websites

• Citibank
• Egg

David Lengen’s Summary

Head of E-business / Head of E-commerce

Customer focused and commercially minded digital professional with ten years experience in Internet marketing and management. A strategic senior leader who drives business transformation through digital.

A strong communicator who is able to influence strategy at board level within major organisations. Excellent interpersonal skills and adept at leading large cross-functional teams and third party vendors.

David Lengen’s Specialties:

Digital marketing, E-business / e-commerce leadership, campaign management, customer experience design, sales optimisation, usability/accessibility, content management, web analytics, and project management in web development.

David Lengen’s Experience

• Head of E-business

  Citi UK (Citibank/Egg)

  (Public Company; C; Banking industry)

  March 2007 — Present (2 years 9 months)

  Driving online marketing strategy and direct to consumer digital proposition for Citibank and Egg brands across a range of consumer products and services.
  
  > Strategic business leadership for digital channels
  > Sales planning, digital campaign management and marketing including online advertising, search, affiliate partners, and social networks.
  > Online servicing and e-channel migration
  > Multiple 3rd party agency management (creative, media, web design, technology development, market research, and web analytics)
  > Web site design, build and optimisation, and content management

David Lengen’s Education

• The University of Akron

  1986 — 1990

Additional Information

David Lengen’s Websites:

• Citibank
• Egg

David Lengen’s Interests:

Internet marketing, theatre, taekwondo, rock climbing, travel

David Lengen’s Contact Settings

Interested In:

• career opportunities
• reference requests
• getting back in touch