David Bloom

Current

Social Media & Media Relations consultant at Words & Deeds

Past

Associate Dean and Chief Communications Officer at USC Marshall School of Business
Member of the Firm at Sitrick And Company
Principal at Words & Deeds (Self-employed)

vice president, corporate communications at MGM
VP, corporate communications at Metro Goldwyn Mayer Inc.
staff writer at Variety
staff writer at Red Herring
staff writer at Los Angeles Daily News
staff writer at Amarillo Globe-News

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6 more...

Education

University of Missouri

Recommended

4 people have recommended David

Connections

500+ connections

Industry

Public Relations and Communications

Websites

David Bloom’s Summary

David Bloom has more than two decades of experience in entertainment, technology, business and politics as a studio executive, business school administrator, communications consultant and journalist.

He currently is principal at Words & Deeds, a Los Angeles-based communications consultancy for media relations and social media for clients in entertainment, technology and politics.

Previously, he was chief communications officer and associate dean for the USC Marshall School of Business, where he led the school in significant expansion of its relationships with traditional broadcast and print outlets; launched branded YouTube and iTunes channels with dozens of video shorts; created a series of targeted e-newsletters; and recruited student bloggers to write of their experiences with the school.

He was vice president, corporate communications for famed film studio Metro-Goldwyn-Mayer, where he handled media and investor inquiries worldwide regarding the studio’s $4.9 billion acquisition, and had an integral role in worldwide anti-piracy efforts by the studio and the Motion Picture Association of America. He also oversaw, on behalf of MGM, media efforts by Movielink, the online movie-download service owned by MGM and four other studios.

He previously worked as a prominent journalist, most recently with Hollywood trade publication Variety and tech investment magazine Red Herring. For 15 years before that, he was a staff writer with metropolitan daily papers in California, Texas and Tennessee, winning several awards for investigative projects while writing about politics, policy and government.

David Bloom’s Specialties:

I integrate traditional media relations with social media tools, techniques and platforms to help companies tell their stories to the world in the most powerful fashion possible.
I combine that with strong big-picture strategy, expert writing skill and wide-ranging relationships in technology, media, entertainment, politics and the arts.

David Bloom’s Experience

Social Media & Media Relations consultant

Words & Deeds

(Public Relations and Communications industry)

April 2008 — Present (1 year 8 months)

I advise companies on how to best integrate new social media tools with more traditional media relations practices, to tell their stories to many audiences, and to take part in the two-way conversations now happening all over the Net. I blend deep background as an award-winning former journalist, communications executive for major institutions and hands-on expertise in social media. My clients include organizations in technology, entertainment, higher education and online companies. I am seeking a permanent position or partnership and project opportunities.
Associate Dean and Chief Communications Officer

USC Marshall School of Business

(Educational Institution; 10,001 or more employees; Education Management industry)

January 2007 — April 2008 (1 year 4 months)

Chief communications officer responsible for all marketing and communications efforts on behalf of the University of Southern California's highly rated Marshall School of Business, which provides undergraduate, graduate and professional programs in a wide variety of areas of specialization, including accounting, finance, marketing, operations, IT management and more. The school's areas of emphasis include global management, entrepreneurship/innovation and business ethics/decision-making.
Member of the Firm

Sitrick And Company

(Public Company; 51-200 employees; Publishing industry)

September 2006 — January 2007 (5 months)

Sitrick And Company is a Century City-based firm specializing in business, financial, transactional and crisis communications, for an exclusive clientele of corporations, institutions and individuals. I work on issues affecting an array of those clients, particularly those from media, entertainment, technology and financial backgrounds.
Principal
Words & Deeds (Self-employed)

(Self-Employed; 1-10 employees; Public Relations and Communications industry)

April 2005 — September 2006 (1 year 6 months)

Words & Deeds provides media relations, communications and related mar/com services, offline and on, for entertainment, tech and other companies. Recent and current clients include sourcing advisor RampRate; next-generation media-distribution service Solid State Networks; online product-placement service Media Matchmaker; online publishing site PageFish; entertainment/tech conference planning group iHollywood Forum; consultancy Nielsen Interactive Entertainment; and arts non-profits Hollywood Arts and Outpost for Contemporary Art.
vice president, corporate communications

MGM

(Public Company; 1001-5000 employees; MGM; Entertainment industry)

August 2003 — April 2005 (1 year 9 months)

Handled media relations regarding corporate matters, piracy and similar issues, capped by $4.9 billion sale of MGM to a consortium of five companies led by Sony. Represented the company with the Motion Picture Association of America on issues such as piracy and public-relations strategy and policy. Managed charitable and corporate-image advertising, some investor relations, as well as publicity matters for smaller functional divisions, while coordinating efforts by larger divisions. Managed internal corporate communications, image development, media training, speech writing for top company management.
VP, corporate communications

Metro Goldwyn Mayer Inc.

(Public Relations and Communications industry)

2003 — 2005 (2 years )
staff writer

Variety

(Public Company; 1001-5000 employees; Entertainment industry)

2001 — 2003 (2 years )

Covered the film industry and related technology developments, the videogame business, cable industry, politics and other areas
staff writer

Red Herring

(Privately Held; 201-500 employees; Entertainment industry)

2000 — 2001 (1 year )

Covered the impact of technology on the entertainment and media industries
staff writer

Los Angeles Daily News

(Privately Held; 1001-5000 employees; Entertainment industry)

1992 — 2000 (8 years )

Covered politics and government for five years, then entertainment and technology for three more
staff writer

Amarillo Globe-News

(Public Relations and Communications industry)

1983 — 1987 (4 years )

David Bloom’s Education

University of Missouri

Bachelor's of Journalism , news-editorial sequence , September 1979 — May 1983

Activities and Societies:

member and officer of Pi Kappa Phi; news editor, associate editor, The Maneater (student newspaper); reporter, copy editor, assistant news editor, The Columbia Missourian; admitted to two honorary fraternities, National Merit Scholar; University Scholar; Dean's List all eight semesters;