
Director, Mokum Marketing
Melbourne Area, Australia

Director, Mokum Marketing
Melbourne Area, Australia
I am a Director of Mokum Marketing a specialist B2B marketing services firm, started in 2001.
At Mokum, I help Australian businesses find the most effective ways to create new, profitable relationships and turn these new relationships into loyal customers.
My role is also to ensure that the ensuing marketing projects we develop are successfully implemented and deliver results that get our customers excited.
Before starting my own business, I held senior marketing positions in technology companies, developing new products, evaluating markets, developing brands,driving lead generation as well as Business Development. Before that, I managed the operations of a Direct Marketing bureau, at a time when people just started to see the importance of one-to-one communication.
I've grown up with technology and in particular the internet as a marketing and communications tool. It's a passion. The opportunities for communication, participation and commerce it offers are boundless, especially now, in an over-communicated world.
I have a Grad Dip in Marketing from Swinburne University in Melbourne.
Strategy, Analysis, General Management, Marketing Management & Planning, Communications, Direct Marketing, Business Development, Sales Management, Internet Marketing
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