David Kinard

Current

Director of Marketing and Corporate Communications at Community Health Plan
Adjunct Faculty: MBA Program at Seattle University
Host: Marketing News Radio Show at American Marketing Association

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Past

Director of Partnership Development at Giant Campus
Director of Marketing at Giant Campus, Inc
Owner at Access Marketing Solutions, Inc.

Association Managment Roles (various) at American Marketing Association
Director of Marketing and Information Services at Seattle Pacific University
Classified Advertising Manager, and Business Manager at Eagle Newspapers, Inc
Adult Education Admissions Counselor at George Fox College

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4 more...

Education

Western Washington University
George Fox University

Recommended

27 people have recommended David

Connections

405 connections

Industry

Marketing and Advertising

Websites

DavidKinard.com

David Kinard’s Summary

Senior-level responsibility for marketing and corporate communications of $500 million health care plan, including org. branding, public relations, crisis communications, recruitment and retention of new plan members, and partnering with public policy/gov. affairs team.

Pioneered marketing strategy and plan with senior-level responsibility for on/offline product marketing and management, demand generation, P&L exceeding $1.2 million, department/vendor management, and marketing activities covering multiple divisions for national technology education services company. Achieved multi-year, multi-year increase in sales of +30%, launched new on/offline products, built marketing dashboard and scorecards, and achieved Best Company status from culture development.Responsible for development of strategic, marketing, and community partnerships.

• Achieved +320% increase in customer referral program participation
• Met or exceeded annual product license goals by minimum of 17% three years in a row
• Co-managed creation of Web 2.0 community
• Directed and managed Google AdWords, Yahoo Search, email campaigns, and all related SEO for multiple product and corporate Web sites

Founder of marketing company specializing in non-profits and associations, providing vision and strategic planning using Balanced Scorecard™ to differentiate value for national client organizations. Emphasis on competitive strategy, branding, product development, and customer growth.

• Contractor with Microsoft for new market vertical strategy development
• Delivered $1M+ in profit from $15K investment on a new Web product for Trendwest Resorts
• Increased membership 19% for NAPMW by launching and optimizing competitive products

Transformed publications department into integrated marketing and information center servicing 30,000+ adult students. Cut spending by 50% without negative revenue impact. Produced 1M+ direct mail pieces, and created marketing operations management systems.

David Kinard’s Specialties:

Marketing Strategy – Brand Development – Product Marketing – Community Development – Non Profit and Cause Marketing – Web Marketing – Business Development – Customer-Centric Communications – Crisis Communications – Marketing Metrics – Strategic Partnerships – P&L – Team Leadership Process/Systems Development – Project Management – Culture Development

David Kinard’s Experience

Director of Marketing and Corporate Communications

Community Health Plan

(Non-Profit; Insurance industry)

March 2009 — Present (9 months)

Senior responsibility for marketing and corporate communications at $500+ million health care plan with specific focus on achieving enrollment growth, brand development, community engagement, crisis communications, and partnership with public policy and government affairs team.
Adjunct Faculty: MBA Program

Seattle University

(Educational Institution; 501-1000 employees; Higher Education industry)

March 2004 — Present (5 years 9 months)

Regularly teach MBA marketing managment and MBA advertising and promotions classes.
Host: Marketing News Radio Show

American Marketing Association

(Non-Profit; 51-200 employees; Marketing and Advertising industry)

January 2004 — Present (5 years 11 months)

Host of weekly radio program interviewing leading marketers, innovative companies, and guru marketing authors on variety of topics.
Director of Partnership Development

Giant Campus

(Privately Held; 51-200 employees; E-Learning industry)

September 2008 — November 2008 (3 months)

Reporting to CEO, senior-level repsponsibility for business development and strategic partnerships, co-marketing relationships, and community development.
Director of Marketing

Giant Campus, Inc

(Privately Held; 51-200 employees; E-Learning industry)

November 2004 — August 2008 (3 years 10 months)

Senior level responsibility for all aspects of marketing, branding, public relations and corporate communications strategy for company. Focused on sales/marketing integration, lead generation, national advertising, Web 2.0 initiatives, SEM/SEO, integrated communications, and business development.
Owner

Access Marketing Solutions, Inc.

(Marketing and Advertising industry)

January 1998 — December 2005 (8 years )

Worked with non-profits and associations on visioning, strategic planning, and marketing development to increase association value and membership. Spoke at conventions before audiences of 2,500+. Clients included AMA, NACRRA, ASAE, MPI, MSAE, OSAM, WSCPA, and others.
Association Managment Roles (various)

American Marketing Association

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

October 1994 — July 2005 (10 years 10 months)

Professional Chapters Council, American Marketing Association
President of Puget Sound Chapter (PSAMA -- largest chapter in WA State, one of top 10 chapters in country).
Vice President of Marketing, PSAMA
Vice President of Corporate Relations PSAMA
Vice President of Communications (National Speakers Association, Northwest)
Director of Marketing and Information Services

Seattle Pacific University

(Educational Institution; 501-1000 employees; Higher Education industry)

July 1994 — July 1999 (5 years 1 month)

P&L responsibility of $1.8M. Transformed publications department into integrated marketing and information center servicing 30,000+ adults. Cut spending by 50% without negative revenue impact. Managed staff of 6, developed hundreds of marketing publications, produced 1M+ direct mail pieces, and created marketing operations management systems. Devised brand guides and CRM system.
Classified Advertising Manager, and Business Manager

Eagle Newspapers, Inc

(Public Company; 51-200 employees; Newspapers industry)

May 1992 — May 1994 (2 years 1 month)

Began as part-time classified sales rep, within three months grew it into a full time role. Promoted after two years to business and classified manager with full P&L responsibility, and business operations management.
Adult Education Admissions Counselor

George Fox College

(Non-Profit; 201-500 employees; Higher Education industry)

May 1991 — May 1992 (1 year 1 month)

David Kinard’s Education

Western Washington University

M.Ed , Adult Education Programming and Marketing , 1995 — 1997
George Fox University

B.A. , 1987 — 1991

Additional Information

David Kinard’s Websites:

DavidKinard.com

David Kinard’s Interests:

To date, I have served more than 10,000 hours in volunteer service to worthy organizations. I believe that I belong to a greater community and should add my skills and talents for the greater good. I have been highly fortunate to learn from others who have freely given their time and energy, and I want to do the same.