David Kamm

Current

Founder and Principal Consultant at iBeam Marketing Consulting Services

Past

Director of Marketing at Sycamore Networks
Director of Marketing at Eastern Research Inc.
Marketing Director at Avail Networks

Sr. Product Manager at Cabletron Systems
Solutions Manager at IBM Consulting & Services
Applications Engineer / Technical Marketing at Whedco, Inc.

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Education

University of Michigan
University of Michigan - Stephen M. Ross School of Business

Recommended

5 people have recommended David

Connections

215 connections

Industry

Management Consulting

Websites

David Kamm’s Summary

Experienced, analytical B2B marketing executive with strong background developing and executing cost-effective marketing strategies for high-tech companies. Substantial focus on web-centric marketing approaches, reputation development and demand generation tactics, sales/marketing coordination, and effective budget allocation across a portfolio of marketing programs. Interested in challenging consulting assignments ranging from analysis and planning to tactical program management and execution.

See www.ibeamconsulting.com for additional information.

David Kamm’s Specialties:

Marketing & business planning
Competitive market analysis
Marketing budget control
Media/analyst relations
Web marketing (email, search, etc.)
White paper & webinar programs
Solution collateral (web and/or print)
Web/print advertising
Industry events
Business development
Sales/Marketing integration (outside & inside sales; channel partners)
International marketing (EMEA, APAC, etc.)
CRM tools
Telecom & networking technologies & ecosystems
Computer/IT & Internet technologies

David Kamm’s Experience

Founder and Principal Consultant

iBeam Marketing Consulting Services

(Management Consulting industry)

October 2008 — Present (1 year 3 months)

I founded this consultancy to focus primarily on the marketing challenges facing B2B / technology companies. In today's business environment, most company executive teams - and marketing executives in particular - are being challenged to do more with fewer resources. iBeam Marketing Consulting Services is here to help. More info: www.ibeamconsulting.com
Director of Marketing

Sycamore Networks

(Public Company; 201-500 employees; Telecommunications industry)

September 2006 — September 2008 (2 years 1 month)

Joined the corporate marketing team at Sycamore upon their acquisition of Eastern Research. Activities included introducing and managing web-based and email marketing tactics, and helping to merge Eastern's marketing activities, collateral, and budget items into the Sycamore portfolio. Directly supported Sycamore's global outside sales teams as a de facto inside sales function for inbound lead filtering and progression; also co-developed and executed demand generation projects involving a 3rd-party teleprospecting firm, resulting in significant new business pipeline among targeted telecom network operators. Other projects included public relations planning, media research, outside agency support, customer-focused PR, development/placement of contributed articles and white papers, "Web 2.0" marketing tools evaluation, industry event planning, and channel partner marketing. International travel to Hong Kong while in this position.
Director of Marketing

Eastern Research Inc.

(Telecommunications industry)

July 2003 — September 2006 (3 years 3 months)

Integrated into the New Jersey-based marketing team after Eastern's acquisition of Avail Networks. Managed, analyzed, and prioritized the marketing budget in collaboration with the president and marketing VP. Managed two remote direct reports, including annual performance reviews. Introduced web-based marketing tactics to the organization, including webinars, search-based marketing, and white paper programs to boost corporate visibility, reputation, and demand generation. Led existing team and outside agencies on renewed PR efforts, resulting in positive coverage in relevant trade publications. Co-authored contributed articles for placement in targeted online and print media. Assisted sales personnel with industry-specific presentation materials as needed. International travel to Japan, China, Thailand, Canada, and France during this position.
Marketing Director

Avail Networks

(Telecommunications industry)

June 1999 — July 2003 (4 years 2 months)

Led and managed the marketing programs of this VC-backed telecom startup. Projects included initial business planning, web site and collateral development, product branding, company and product launch initiatives and associated PR/AR activities, advertising and event marketing, and web-based promotional efforts. Was a lead author on the business plan that helped secure first-round VC financing. Also assisted with sales efforts in Japan and Canada, and other business development activities, including identifying and contacting business merger targets. International travel to Japan, Canada, Belgium, France, and Denmark during this position.
Sr. Product Manager

Cabletron Systems

(Public Company; 1001-5000 employees; CS; Computer Networking industry)

May 1996 — June 1999 (3 years 2 months)

Performed a broad range of product management functions for remote network access solutions developed by Cabletron's "Network Express" subsidiary based in Ann Arbor. Developed expertise in many areas of networking and communications, including access technologies, virtual private networks, and authentication/security software. Developed and maintained product plans, authored a white paper, assisted with PR/AR efforts and other marketing programs, and conducted numerous joint sales calls with Cabletron's sales force. This position culminated in the formation of Avail Networks, a VC-backed spin-out.
Solutions Manager

IBM Consulting & Services

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

September 1991 — May 1996 (4 years 9 months)

This position began with a post-MBA internship in 1991, which translated into a hardware/software sales position in early 1992 (while IBM was downsizing in general). I soon moved into the growing "consulting and services" side of the business, where I focused on selling and scoping systems integration projects and general IT services engagements.
Applications Engineer / Technical Marketing

Whedco, Inc.

(Industrial Automation industry)

January 1986 — August 1990 (4 years 8 months)

Performed a wide range of applications engineering, technical support, documentation, training, and product marketing functions for this privately-held manufacturer of closed-loop motion control and industrial automation systems. Led on-site customer installations, programming, and troubleshooting. Supported trade shows and other outbound marketing/sales efforts. Also wrote control programs in FORTH, developed interface card driver modules, and built spreadsheet models for motor sizing.

David Kamm’s Education

University of Michigan

BSEE , Electrical Engineering

Graduated magna cum laude.

Activities and Societies:

Member of Tau Beta Pi - Engineering Honor Society
University of Michigan - Stephen M. Ross School of Business

MBA , Finance, Marketing, Corp. Strategy

Completed the majority of the MBA program while working full time.
Graduated with high distinction.