
Serial Entrepreneur
Greater Denver Area

Serial Entrepreneur
Greater Denver Area
David Henderson is an Internet Marketing and Social Media pioneer. Over the past 14 years he has helped build some of the most innovative, influential and successful Internet marketing companies of our time.
David was an early senior executive for both DoubleClick and MatchLogic helping to pioneer Internet Advertising and Digital Marketing in the mid-1990's. As social media evolved in the early 2000’s David consulted a number of early stage startup companies while collaborating with the attention community developing early attention economy principles and concepts. In 2007 David co-founded Social Media Networks one of the very first social media application and ad networks for open social platforms.
David's latest startup is SocialEyes, a sCRM plafform, that enables brands to manage community relationships and social presence across social platforms.
(Internet industry)
February 2008 — Present (1 year 10 months)
SocialEyes is the first sCRM (Social Community Relationship Management) platform that enables marketers, brands, and/or ad agencies to aggregate, engage and optimize consumer communities across multiple open social platforms.
(Privately Held; 11-50 employees; Internet industry)
January 2007 — Present (2 years 11 months)
SocialMedia Networks is social ads for advertisers and monetization tools for social app developers across open social platforms.
(Internet industry)
January 2002 — June 2007 (5 years 6 months)
Provide Web/ Media 2.0, business development, strategic planning, and performance marketing consulting to early-stage technology companies.
Partial Client List:
AttentionSoft
Root Markets
SeeSaw Networks
Vistrio
Equifax
(Privately Held; 11-50 employees; Internet industry)
January 2000 — December 2001 (2 years )
Refocused strategic corporate direction for fledgling startup; managed P&L, business development, sales and marketing. Repositioned company, secured $5.2 million funding and rebuilt executive, sales, administrative and engineering teams. Negotiated key strategic alliances with Aerther Systems and Prudential Securities.
(Public Company; 201-500 employees; Internet industry)
October 1997 — January 2000 (2 years 4 months)
Launched Division; developed business plan, financial model and operating infrastructure. Negotiated key strategic deals with Comcast, Liberty Digital and General Motors. Identified and capitalized on investment opportunities; structured complex business development contracts.
(Public Company; 201-500 employees; dclk; Internet industry)
December 1995 — December 1997 (2 years 1 month)
Internet advertising company; built sales infrastructure; built revenue from $0 to $30+ million. Hired, trained and mentored sales team; grew from 3 to 60 staff across 7 national offices. Spearheaded business development, marketing, pricing and sales strategies. Employee #5.
(Privately Held; 1001-5000 employees; Broadcast Media industry)
April 1986 — December 1995 (9 years 9 months)
Spearheaded sales, marketing and business development for $8 million Northeast region. Revitalized region during economic recession; delivered 15% annual revenue growth for 5 consecutive years. Managed 5 sales professionals and 145+ clients; forged alliances with regional/national advertisers and their agencies.
MBA , Marketing and Finance , September 1990 — January 1993
BA , Composition , September 1979 — June 1982
Social Media, Web 2.0, Startups, Blogging, Music, Guitar, Basketball