David Hecht

Current

• Co-Founder, Chief Marketing Officer at ServePath LLC

Past

• Director of Marketing at eWork
• VP Marketing at InReach Internet
• Production Manager at San Francisco AIDS Foundation

• Electronic Publishing Production at Octagon Graphics
• Electronic Publishing Production at InPrint

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Education

• Stanford University

Recommended

4 people have recommended David

Connections

377 connections

Industry

Internet

Websites

• GoGrid Cloud Computing
• ServePath Server Hosting
• San Francisco Colocation

David Hecht’s Summary

ServePath is a managed hosting provider headquartered in San Francisco. We provide dedicated server hosting, managed services, and our new cloud computing offering GoGrid.

David Hecht’s Specialties:

Search Engine Marketing ( PPC / SEO ), online marketing, email marketing, direct marketing, building Internet startups, sales management, product management, web site development, writing and content development.

David Hecht’s Experience

• Co-Founder, Chief Marketing Officer

  ServePath LLC

  (Privately Held; Internet industry)

  January 2001 — Present (8 years 7 months)

  Responsible for the Marketing, Sales and Product Management departments.

• Director of Marketing

  eWork

  (Privately Held; 51-200 employees; Internet industry)

  November 1999 — January 2001 (1 year 3 months)

  • Managed all marketing programs, including agency relationships, print, online, and direct mail.
  • Created and managed extensive online marketing campaigns including Email, banners, sponsorships, and viral programs that accounted for the majority of web site visitors and a 30% monthly growth rate in site traffic.
  • Particular expertise with Email marketing, including media buying, writing and optimization of opt-in Email and Email newsletter campaigns.

• VP Marketing

  InReach Internet

  (Privately Held; 51-200 employees; Internet industry)

  October 1995 — November 1999 (4 years 2 months)

  Consumer dial-up Internet access company that pioneered local access throughout California's Central Valley.
  • Hired and managed 5 person marketing department. Managed outside agencies, PR firm, vendors and freelancers.
  • Oversaw all marketing and communications materials, including advertising, sales materials, software, CD packaging, web sites, and more.
  • Developed product offerings, marketing plans, and sales collateral for dial-up, web hosting, DSL, co-location, and other services in a rapidly changing and highly competitive industry.
  • Designed and coded over a dozen client and internal web sites in early days of company (1996).
  • Responsible for budgeting, sales forecasts, and cost per sale analysis of all marketing activities.
  • Wrote, designed, and coordinated over a dozen successful direct mail campaigns.
  • Wrote 128-page paperback book “Reach the Internet,” now in its third edition.

• Production Manager

  San Francisco AIDS Foundation

  (Non-Profit Organization Management industry)

  July 1993 — July 1995 (2 years 1 month)

  • Responsible for all aspects of design, production and circulation management for two quarterly publications:
  o BETA, a medical journal published in English and Spanish, and
  o Positive News, a street newspaper published in English, Spanish, Tagalog, and Mandarin.
  • Instrumental in putting AIDS information and publications online through BBSs and then the Internet for the first time.
  • Managed subscription fulfillment and databases, prepared budgets and grant proposals.

• Electronic Publishing Production

  Octagon Graphics

  (Privately Held; 1-10 employees; Media Production industry)

  April 1992 — August 1992 (5 months)

• Electronic Publishing Production

  InPrint

  (Media Production industry)

  June 1989 — August 1989 (3 months)

David Hecht’s Education

• Stanford University

  BA , Humanities , September 1989 — June 1993

Additional Information

David Hecht’s Websites:

• GoGrid Cloud Computing
• ServePath Server Hosting
• San Francisco Colocation

David Hecht’s Groups:

NoEnd, Board of Directors Centro Las Olas Preschool, Board of Advisors eRealInvestor

•    HOSTING Professional
•    Chief Marketing Officer (CMO) Network
•    Hosting Industry
•    Cloud Computing
•    Stanford University Alumni
•    Cloud Computing - SaaS
•    The Domainers Network
•    CloudCamp - Unconventional Cloud Computing
•    eWork Alumni
•    2009 Microsoft Hosting Summit
•    NoEnd

David Hecht’s Honors:

Best in Show, LinuxWorld Product Excellence Awards, 2008.
#11 Technology Fast 50 Silicon Valley, Deloitte 2007.
#77 Technology Fast 500 North America, Deloitte 2007.
#95 Hot 500 North America, Entrepreneur Magazine 2007.
Best Grid Computing Solution, LinuxWorld Product Excellence Awards, 2007.

David Hecht’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch