
CMO - Managing Director, Global Marketing at Hay Group
Greater New York City Area

CMO - Managing Director, Global Marketing at Hay Group
Greater New York City Area
4 more...
I help organizations deliver results by maximizing the contribution of individuals and teams.
How? I leverage P&L experience (units directly managed have sold in excess of $100M) with marketplace insights to develop operational initiatives, and motivate employees to excel. I have restructured functional units and designed reward systems to achieve operational objectives in multiple businesses. Currently, leading the Hay Group's re-branding and marketing efforts to support aggressive growth targets. Before that, by developing results-oriented competitive brand and marketing strategies for IBM, the world’s 3rd most valuable brand, drove initiatives worth $billions.
Brand strategy, strategic and marketing planning, change management, sales effectiveness, new product introductions, media strategies, industry and competitor analysis, direction of market research and contract negotiations, process redesign, sought after speaker
*Faculty, Advanced School of Marketing Research, AMA, 2003 to 2007, *Trustee, Marketing Science Institute, Feb 2004 to 2006, *Fellow, Treasurer, Board of Directors, Society of Competitive Intelligence Professionals, Jan 2000 to Dec 2003, *Chairman, Board of Directors, Hans Christian Anderson Montessori School, Aug 1993 to Mar 1995, *Member IBM Strategy Executive Council and Global Innovation Council
*Distinguished Practice Award, Zyman Institute of Brand Science
*AQPC Best Practice Award
*MBA with Distinction, INSEAD