Social Media Consultant; Director of Marketing, Social Media and Communications at The Hector Fund
Greater Boston Area
- Current
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- Social Media Consultant at Harvard Office of the Arts
- Social Media Consultant at The Fireplace Restaurant
- Social Media Consultant at Boston Learning Center
- Director of Social Media, Marketing and Communications at The Hector Fund
- Consultant at American Repertory Theater
- Past
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- Manager, Blitz Live! (Experiential Marketing group) at Blitz Media, Inc.
- Program Director at Greater Media, Inc., 92.9 WBOS
- Music Director at Greater Media Boston
- Marketing & Promotions at Greater Media Boston
- Education
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- University of Massachusetts, Amherst
- Recommended
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- Industry
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David Ginsburg’s Summary
I am a creative marketing solution provider, with particular focus on the use of Social Media for business to drive increased customer engagement, brand awareness, and sales. I have spent the bulk of my career in media, in both broadcast and media agency settings. With the emergence of Social Media as a key marketing platform, I provide strategic and tactical help to businesses seeking an effective entry into the space. Given the rapid evolution in social technologies and the case-dependent nature of each client, I also provide 101-level training with tools such as Twitter and Facebook.
I am skilled in the development of robust Facebook Public Profile pages and Twitter profiles, and have extensive community management experience in these communities.
David Ginsburg’s Specialties:
Creative ideation, from development and implementation through execution; strategic social media media marketing initiatives; social media training; creative content development for new media; community management; brand building; management experience; and a unique ability to connect disparate elements into a cohesive whole by way of viewing marketing opportunities from multiple micro and macro perspectives. I have high creative facilities and strong interpersonal communication skills as well.
David Ginsburg’s Experience
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Social Media Consultant
Harvard Office of the Arts
(Marketing and Advertising industry)
September 2009 — Present (4 months)
I am working with the Office of the Arts at Harvard to create a comprehensive Social Media strategy for them that will highlight all of the various events under their umbrella each year while building and engaging a community that extends beyond current students and alumni. Harvard's OFA has more than 1200 events per year, from music performances, theater and dance recitals to visual arts and guest speakers.
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Social Media Consultant
The Fireplace Restaurant
(Restaurants industry)
August 2009 — Present (5 months)
The Fireplace is a terrific New England grill and bbq in Brookline, MA that features wood-smoked and rotisserie dishes, locally-sourced foods, and is green-certified. I am working with Chef Jim Solomon to build a strong Twitter presence that drives new and repeat customers through focused, honest engagement and promotions. A new Facebook Public Profile for The Fireplace recently launched as well. I am currently executing the day-to-day Community Management in addition to providing Jim with a detailed strategy and tactical road map for these endeavors. In doing so, I am training Jim and his staff on execution of this road map in order to transition the daily execution to the staff.
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Social Media Consultant
Boston Learning Center
(Primary/Secondary Education industry)
June 2009 — Present (7 months)
Developing an overall social media strategy for this breakthrough non-profit educational foundation. Boston Learning Center has a 10-year track record of success in helping urban youth reach their full potential both as scholars and as individuals. As BLC continues to grow, I am building a comprehensive social media strategy for them, utilizing Facebook, MySpace, Linked In, Twitter and blogs, and training the staff and select students on best practices for daily management and community engagement on these platforms. Doing so will raise the stature and profile of BLC as they begin a major capital campaign to expand their groundbreaking programs nationwide in the near future.
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Director of Social Media, Marketing and Communications
The Hector Fund
(Marketing and Advertising industry)
May 2009 — Present (8 months)
I am serving as a freelance Social Media and Marketing consultant, with clients including American Repertory Theater, The Fireplace Restaurant, and Boston Learning Center, as well as a partner at TheHectorFund.com.
The Hector Fund is currently a Beta-stage company, with major growth plans set for early 2010. As a partner in a bootstrapped startup, duties essentially are all-encompassing. I handle 90% of the day-to-day Social Media execution and Community Management for THF. Additional duties include creating and implementing comprehensive marketing plans and Social Media/Community Management strategies and tactics for THF clients. (Execution is the client's responsibility unless explicitly agreed upon with both parties.). -
Consultant
American Repertory Theater
(Performing Arts industry)
May 2009 — Present (8 months)
Advising on the ongoing optimization and execution of a comprehensive Social Media program with two specific goals: A) increase awareness and engagement with the A.R.T. both regionally and nationally; B) drive an increase in ticket sales, both per-show and annual subscriptions. A recent internal analysis showed that web traffic is up significantly (17-21x year-over-year); sales measurement is incomplete at this time due to the launch of a new website earlier this year-the previous analytics did not provide granular detail on conversion.
The current focus of this consultancy is providing context metrics and sentiment analysis for the Social Media programs, with Twitter, Facebook and YouTube serving as the primary engagement platforms. This is being accomplished by utilizing a variety of online measurement tools as well as Google Analytics, with the data synthesized into a custom monthly report template. -
Manager, Blitz Live! (Experiential Marketing group)
Blitz Media, Inc.
(Privately Held; Marketing and Advertising industry)
August 2008 — May 2009 (10 months)
I served as Manager of Blitz Live! until the suspension of the group in May 2009. This was the Experiential Marketing group within Blitz Media, developing marketing solutions that included social media marketing, on-premise events, and third-party partnerships. My primary concentration was focused on social media marketing, going beyond just display ads and paid search and into direct engagement, brand to consumer and consumer to consumer. Working within communities such as Facebook, LinkedIn, and Twitter as well as developing customized private social networking solutions for businesses, we strategically engaged consumers in ways far beyond that of traditional marketing techniques.
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Program Director
Greater Media, Inc., 92.9 WBOS
(Broadcast Media industry)
November 2006 — October 2007 (1 year )
I spent 7+ years at WBOS, including a year as Program Director, leaving the company in October 2007. I received a great education in radio and the music industry, starting as Asst. Promotion Coordinator in 2000 and becoming Promotion Director in 2003. In January 2004, I moved to Programming, as Music Director. In November 2006, I was promoted to Program Director.
Throughout this experience, I was able to combine strong creative abilities with a passion for music and marketing into a rewarding career. I also had the good fortune to work with and learn from some of the best people in the business. The lessons learned are invaluable, and I am quite grateful for those opportunities.
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Music Director
Greater Media Boston
(Privately Held; 501-1000 employees; Broadcast Media industry)
January 2004 — November 2006 (2 years 11 months)
Built and maintained strong relationships between the station and the music industry, including record labels (major and independent), booking agents, managers and promoters.
Evaluated all incoming new music for potential airplay. Scheduled music for station around the clock, including specialty programming. Booked all station concert events, public and private. Events ranged from 20 people in Studio 7 to 100,000+ at WBOS EarthFest concert each Spring. Also worked closely with Sales and Promotions to develop client-oriented solutions and advertising packages; was main source of ideation for both departments. -
Marketing & Promotions
Greater Media Boston
(Privately Held; 501-1000 employees; Broadcast Media industry)
March 2000 — December 2003 (3 years 10 months)
I joined WBOS in March 2000, starting as Assistant Promotions Coordinator. Worked hard, and learned quite a bit from working with veterans who mentored me from Day One. After six months, was promoted to Promotion Coordinator. Eventually, I was elevated to Promotions Manager, overseeing all day-to-day promotional and marketing activities for the station. I worked with dozens of Sales clients, including Starbucks, Ski Market, Red Hook Brewery, Dunkin' Donuts, Newbury Comics, Comcast, and Boston Harbor Cruises. I was the go-to person for client and promotional ideation; my skill at providing creative solutions and developing innovative, "outside the box" promotions/marketing concepts utilizing multiple platforms is what I seek to bring to a new organization. I believe I can make significant contributions toward growth and innovation in media, marketing, and Web 2.0 endeavors.
David Ginsburg’s Education
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University of Massachusetts, Amherst
1989 — 1993
Additional Information
David Ginsburg’s Interests:
Social media, Web 2.0 marketing, radio, music, live performance, art, food, new media technologies, politics, creative endeavors of all types...
David Ginsburg’s Groups:
Board Member, Boston Learning Center (2009-)
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University of Massachusetts (UMass) Amherst Alumni -
ThoseinMedia -
Music & Marketing -
Social Media Today -
Radio & Television Professionals Network -
Music and Entertainment Professionals -
Music Industry Forum -
NAIFA-Greater Massachusetts
David Ginsburg’s Honors:
2006 Radio & Records Nominee for AAA Music Director of the Year
2007 Radio & Records Nominee for AAA Station of the Year (large-market)
Booked WBOS EarthFest concerts 2005, 2006, 2007 (2007 show was most successful event in 14-year history)
Booked WBOS Copley Concert Series 2005, 2006, 2007 (2006 & 2007 both record-setting)
David Ginsburg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
